Textile Enterprises In Shandong Keep Up With Market Demand And Increase Orders

"The impact of the international financial crisis is deepening, the export market has shrunk, it has closed a door to enterprises far away, but also opened a road," this is the reporter's experience after interviews with some enterprises in Jiaozhou, Shandong.

Speaking of the negative impact of the international financial crisis on the enterprises, Zhang Bing, manager of Qingdao DI & amp; mechatronics Polytron Technologies Inc department, has a deep feeling. The portable household tools produced by them have been selling well in foreign markets, and the orders are kept all the year round, but orders are less and less since last year.

Before the new year's Eve, the sales promotions of the dealers would be temporarily increased by several tens of millions of yuan and nearly 100 million orders, but in 2008, no sales promotion order was received.

They went to the US market with the largest sales volume, and saw an interesting phenomenon. In the past, there were no shirts sold at the supermarket gate such as WAL-MART, and these promotional products were often only $10 to $20, but they could not be tried on.

Before the international financial crisis, Americans often picked up a few items when shopping, and seemed not to care much about wearing inappropriate ones.

But after the international financial crisis, Americans would prefer to buy clothes that fit in the shops, though they are expensive, but they can wear longer.

This matter gives them an inspiration. When the economy goes into a low valley, we are not spending no more. We choose to be more rational. Customers prefer products with high cost performance and high practical value.

According to the feedback information, the company strengthens the product additional function development in time, improves the added value of the product at the same time that the cost is raised appropriately, and attracts the customers through the high cost performance ratio, and expands the market.

For example, the electric grinder used by the company is fixed with the driving shaft of the grinding wheel. The grinding wheel can only be fixed on the shaft and run along the same direction. It has only one function, that is, grinding.

Now, the company will change the fixed bearing to the universal shaft, not only in the use of more convenient, and after the grinding wheel is removed, through the universal joint can be connected to any tool that needs to be driven, so that it has 11 functions, such as drilling, grinding, milling, and almost every type of work and every work order in family decoration can be used.

With such a change, their products are popular in American small workshops and home decoration industries.

There are 13 thousand orders per month, and the price is raised from 300 yuan per unit to 800 yuan.

Wu Xiaohong, manager of Qingdao Qian Feng hat Co. Ltd., told reporters that before their company's popular sports cap, they were embroidered with beautiful designs, ranging from 2 to 2.5 dollars.

Since last year, this kind of hat suddenly had no order.

Later, they reduced embroidery, the cost of the hat dropped, the price dropped to $1, and orders increased by 20% over the past.

The reason is that foreign consumers are spending less and the demand for necessities is practical.

Coincidentally, Qingdao Qili Jiarong used to produce high-end denim garments for export to Japan and South Korea. Since the second half of last year, it has been adjusted to produce intermediate jeans.

In the past few months, orders have gone up and sales have increased by 20%.

Before the Spring Festival, the company also bought a small garment enterprise.

Following the demand and placing orders everywhere, this is the common practice and harvest of Jiaozhou enterprises.

Following the demand is mainly reflected in two levels, one is like the above several enterprises follow consumer demand after changing; one is to follow the market demand of different countries.

Qingdao Xin Yao Qing hat making Co., Ltd. used to sell mainly to the US market. Now they have opened up the Western European market and the South American market in Germany and Holland. At present, the sales of their products are 1/3 in these 3 different markets. They not only keep them away from the risk of "eggs in one basket", but also increase their orders.

Now, the company has invested about 4000000 yuan to expand the 5000 square meter factory building, and this spring is about to recruit 60 new workers.

Reporters learned that Jiaozhou's light industry textile, food processing, wood Kitchenware and other export oriented enterprises, more than 80% of the adoption of this "market demand, at any time to adjust the small step" strategy, has received satisfactory market results.

In 2008, the total export volume of Jiaozhou reached more than 3 billion 300 million US dollars, an increase of 16.4% over the same period last year, ranking first in the counties and cities in Shandong.

In this regard, the analysis of Zhu Hua, Secretary of the Jiaozhou municipal Party committee, is that the international financial crisis has brought difficulties to the production and operation of enterprises, and has also brought opportunities for enterprises to adjust their product structure and market structure. It has closed a door to those enterprises that are not good enough to cope with and worry about it, but it has opened up a new path for those enterprises that know how to advance bravely.

Wang Xiaonan: editor in charge