Zheng Yonggang: The Way To Open Up The International Branches Of Chinese Fir Shoots

This year, Zheng Yonggang founded Shanshan 20th anniversary. In February 16th, he made the most important decision in his life since he founded his fir. The Shanshan Group signed a comprehensive cooperation agreement with Itochu international, the world's largest textile seller. According to Zheng Yonggang, chairman of the board of directors of Shanshan Group, Shanshan chose the way to internationalize its journey by "climbing branches". Has passed the anti monopoly investigation by the Ministry of Commerce. According to the agreement, the 28% stake of Shanshan Group, which is held by Shanshan Group, will be priced at 10 billion yen (about 700 million yuan) at book value, instead of transferring it to Itochu trading company at market value. Selling shares at such a low price once again raised concerns about the fund's problems. Why did Shanshan holdings sell their shares at a low price? "This transfer has nothing to do with the financial strain of enterprises. In my view, the competitiveness of enterprises is more important than money." In February 16th, Zheng Yonggang had a candid communication with the media reporters who attended the signing ceremony, and for the first time responded to the fund problem of Shanshan. This day is the day when the Shanshan Group and the Itochu commercial company are getting married. Zheng Yonggang has been more excited. The fir of Shanshan is 28% of the shares. What Zheng Yonggang yearning for is the 150 year management experience, technology and global business network owned by the world's 500 largest Itochu firm. Zheng Yonggang said: "the average life expectancy of private enterprises is only 5-8 years, and the Chinese fir group has been in good health for twenty years. In the past, Chinese private enterprises grew rapidly through the opportunities provided by reform and opening up. Nowadays, the market is becoming more and more standardized, and international enterprises are rushing to the Chinese market. The financial crisis has directly confronted the enterprises with severe international competition. Pressure is no longer dependent on decision making of individual entrepreneurs. China's private enterprises are generally faced with a readjustment. In the future, we need to rely on institutionalized and efficient management decision-making mechanisms to ensure that enterprises do not make mistakes. "A textile department of Itochu trading company achieves $17 billion a year, and the total sales amount of Shanshan Group last year is only 11 billion 800 million yuan, which is about 7 times that of the Shanshan Group, and the development of the fir has already touched the ceiling." Zheng Yonggang tanning, the original intention of the overall cooperation is to choose the leading edge of the 150 years' talents, scale, technology, management, internationalization and global business network, and graft the Japanese management, business experience and global business network to enhance the global competitiveness of Shanshan. If you want to be a pro parent, you should take the lead of "foreign coach" and learn from Japan's general business model. This is an effective way to create an international market for Chinese fir. Zheng Yonggang said he would not raise his son as a son, but when he sold it, money was not what he valued most. According to Sanyama Nobuo, general representative of Itochu China, Itochu's focus on China's expansion and acquisition is determined in the field of consumer goods, including food and clothing, which has been cooperating with COFCO, Dingxin and other food giants. The Chinese market is the best shelter from the financial crisis. Zhang Shiping, chairman of the China Textile and textile industry association, told reporters that Itochu hopes to enter the Chinese market, and that Shan Shan has a certain brand influence and good channel in the country. It is an ideal partner. In the market, we should keep warm and resist the financial crisis. A well-known financial commentator, Shui Po, said that such a cooperative mode that needs each other will be chosen from the perspective of maximizing their own interests, whether this will lead to bedfellows, and mutual trust and necessary constraints are the basis for long-term cooperation between the two sides. A pair of gambling agreements were tried for three years. The cooperation with capital as a link began in 2007, and the two sides hit it off. The Itochu trading company entered the Chinese market by the way and experience of Shanshan. In the afternoon of February 16th, the leaders of various fields in Itochu's business group began negotiations with Shanshan in a comprehensive joint venture and cooperation in 7 fields. About 20 representatives of Itochu's business representatives and 50 general managers of various departments and industrial companies of Shanshan Group attended the talks. "In the past, we earned US dollars, now we earn RMB." Okato Masahiro, director and director of textile company of Itochu commerce, said that Itochu is willing to cooperate with Shanshan Group in various fields and provide global operation experience. Shanshan is also a good partner in the Chinese market. Itochu hopes to learn more about it and enter the Chinese market through Shanshan Group. "This time I made up my mind, who will stop the management of the company, and I will let the class be dismissed." Zheng Yonggang said that in order to avoid the implementation of their own good things, good for their own bad things "pour", the Shanshan Group will invite Itou Tadamori to send senior executives to jointly manage the enterprise, grafting the business management and culture of Itochu's business. In order to prevent a bed dream marriage, the two sides confirmed the trial marriage period of three years and signed a gambling agreement. If Itochu commercial office failed to achieve the expected target, the Shanshan Group had the right to repurchase 28% of the shares at the original price, while Itochu could not integrate the corporate culture of Shanshan. This gambling agreement has actually lost the meaning of the low transfer price. Itochu commercial group needs to call the global business network to achieve the goal of raising the performance and competitiveness of the fir. Otherwise, the Shanshan Group will recover its original stock price. At present, Shanshan Group is the largest supplier of lithium battery materials in China. Its sales volume is very large, and the gross profit margin of lithium battery business is relatively low. The clothing industry is still the most important source of profit for Shanshan stock company, and is also the focus of comprehensive cooperation between the two sides. The introduction of "foreign strategic investors" by the Shanshan Group is affecting the whole business model. It is understood that the Japanese side will send four senior executives to the Shanshan Group to manage the operation and finance aspects respectively, and initially establish a management framework that can be butted with the Itou Tada business. Because the main business clothing and lithium battery business of the Shanshan Group mainly focuses on the listed companies, the Itou Tada business will send a general manager to the Shanshan stock company to take charge of the clothing and lithium battery business. Camp and integration. Zheng Yonggang said that the lithium battery business of listed companies will not be considered for the time being split. ITO has important energy chemical industry and advanced technology. In the docking of industry and management, the lithium battery business and clothing business of Shanshan Group will be strongly supported by Itochu's firm. Asset reorganization in the integration of meta business. Xiao Nan, editor in chief