Chengdu Shoe Enterprises Accept Martha UK Department Store Inspection
Recently, the department store of Martha, Britain's largest department store group, started a new round.
footwear industry
The pace of procurement.
As China's footwear industry
market
The "Chengdu shoes" encircled by the aura began to enter the purchasing view of Martha department store.
It is reported that recently, the head of the global footwear industry procurement department of Martha group ended the three day expedition and left Chengdu.
During this period, Martha department store made intensive research in many Chengdu shoe enterprises.
According to China's western shoes capital company, Martha department stores buy up to 12 million pairs of shoes in Asia every year. If Chengdu shoes enter, it will push the local shoe industry to the high end.
Martha's department store has a history of 126 years and is the largest multinational business retail group in the UK. It has opened 285 branches in 40 countries and regions.
In 2008, Martha stores opened the first branch store in mainland China in Shanghai.
In view of the fact that China and East Asia are the main manufacturing bases of the world's footwear industry, Martha's Department has set up a global shoe purchasing department in Dongguan.
In August this year, Wuhou District's "women's shoes city of China" went to Dongguan to invite Martha general merchandise to Chengdu for inspection.
On Monday, the head of Martha shoes purchasing department made a special trip to Rong for a three day inspection.
During the inspection, Martha's department stores inspected many families such as AI min, cam Mei and so on.
Chengdu
Shoe enterprise's raw material procurement, production process, sales and operation links.
For the quality of Chengdu shoes, the person in charge of the purchase agrees.
However, they denied the practice of "nail nails" to the shoe heels of Chengdu shoe companies, which did not meet the requirements of Martha general store.
Huang Fuhao, general manager of the footwear capital of Western China, said, "nail nails" is the traditional shoe making industry, but it does not meet the safety requirements of high-end shoes.
Chengdu shoe companies are fully equipped with relevant alternative processes and can be changed according to the requirements of Martha department store.
Huang Fuhao said that Martha's department store has strong design capabilities in clothing and footwear industry, and it is likely that Chengdu factories will issue purchase orders according to their design requirements.
Before that, "Chengdu shoes" have been running in the international market for many years, and some large international purchasers will purchase Chengdu shoes in large quantities every year.
For example, the American company sends about 10000000 yuan purchase orders to Chengdu shoe companies every year.
After the output of these international purchasers, Chengdu shoes have entered a large number of European and American department stores.
The visit to Martha stores is expected to open the channel for "Chengdu shoes" to go directly to the international department store.
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