Desire To Create "Outdoor Sports Brand"

Recent frequent Adidas The news of outdoor market layout seems to be the second largest sporting goods in the world. brand Already, the outdoor products market has been determined.

In the past few years, the three major regional agents relocated in key areas of the United States: BP Associates in the Midwest, Helaman Group in the Rocky Mountains, and Frontier Group Sales in the northwest, hoping to conquer the outdoor market in the US market.

Recently, the reporter has learned that at present, a series of research and technology on outdoor products have been carried out in research and development, and it is said that it is now necessary to build a "sports brand for outdoor sports". Unfortunately, most people do not agree that it is an outdoor brand at present. The sporting goods giant is only playing a small role in the outdoor sector.

A series of outdoor market The layout has started quietly.

It is said that in order to design and produce professional outdoor products, we have set up a design team composed of 6 designers, and since last year, we have intensified the introduction of talents, trying to find out outstanding designers from other well-known outdoor brands.

In addition, there is a strong testing team. It is reported that they use less than 60 of the tester every year to test their outdoor products, mostly the guides and their sponsors. Each product is usually tested by 4 testers from 2 weeks to 2 months.

One of the adidas sponsors, including Tomas Huber, a German rock climber, is impressed by the rapid response of the adidas design team to his testing feedback.

He said that in the process of developing Adidas sticky approach shoes, every problem he pointed out in the previous test will be improved in the second test. "Designers will listen to the testers," he said. "I've never worked so closely with designers before."

When adidas2011 was outfitted with some outdoor brands on the market, Tomas replied, "no better," he said. "But their products should also be first-class, as well as other brands, even though retailers still do not." He believes that any outdoor brand wants to make cutting-edge outdoor clothing. Adidas has begun to set foot in outdoor clothing 3 years ago.