Analysis Of The United States And The Strong Combination Of Overseas Market Development

As the leader of China's fashion casual wear market, Metersbonwe brand currently has nearly 3000 brand stores, and it is expected to achieve 150 million sales of clothing products in 2010, 200 million sales in 2011 and 500 million in 2015.

However, with the increasingly fierce competition in the domestic fashion casual clothing industry and the challenge of e-commerce applications to traditional physical channels, how to use the cost advantages and information sharing functions of e-commerce platform to enhance product sales and expand domestic and foreign markets has become a common topic facing the apparel industry.

Recently, Zhou Chengjian, founder of Metersbonwe group, said at a network commerce conference held in Zhejiang that Metersbonwe will build an independent e-commerce platform, a trading platform that is integrated with international mature e-commerce enterprises, and a trinity model composed of traditional entities, so as to form a complement and interaction between online and offline platforms, so as to realize the sustainable development of enterprises.

Through 2 to 3 years of efforts, Metersbonwe's products sold through e-commerce platform will reach 20%-30% of the total sales volume.

Why choose eBay as a pnational online trading platform, Metersbonwe e-commerce director Zhang Wei said: "eBay platform will become an important part of Metersbonwe's overseas market development strategy."