Nine Successful Philosophies Of Chinese Businessmen

Create your own brand

Luo Guangnan (Chairman of Taiwan fitness and sporting goods company): create your own brand.

Luo Guangnan was called "a racket in Taiwan".

At the beginning of their business, Luo Guangnan worked with people to set up a processing factory for badminton. Although business has developed, as the saying goes, "partnership business is hard to make and earn more money."

Luo Guangnan resolutely broke up with his partner and hit the sign of sole proprietorship.

But because there is no famous brand, even if the company can produce world-class high-quality and high-performance racket, it can only accept the processing of foreign famous brand manufacturers to earn a small processing fee.

In 1977, Luo Guangnan launched his own "light male" tennis racket to enter the international market.

The "light male" tennis racket is made from the space material "carbon fiber" imported from the island. Its weight is lighter than that of the wooden racket and aluminum alloy rackets. It has a strong structure, strong stability, high control, flexible control and no deterioration due to climate. It has been praised as "super racket" by the world.

On the basis of quality improvement, Luo Guangnan changed the name of "light man" to a "Western-style" Kenneth name, launched the advertising campaign with the word "K" as the trademark, and quickly launched the "Kenneth" racket into the ranks of famous brands, and became the sales champion of the world tennis rackets.

Specializing in Chinese culture card

Chen Kaixi (Malaysia Hai European Group boss): specializing in "Chinese culture card"

Malaysia has 5 million Chinese and is influenced by Chinese culture and likes Chinese products.

Chen Kaixi is deeply aware of this. The successful philosophy of the Chinese rich is to play the "Chinese culture card".

As early as 1970s, Chen Kaixi set up a sea European company specializing in the sale of Chinese goods.

Chinese goods are very popular in the Chinese circle.

In order to further enhance the atmosphere of Chinese culture, Chen Kaixi also opened a broadway dance hall full of old Shanghai sentiment in Malaysia.

The song and dance hall is surrounded by Zhou Xuan, white light and other 30s and 40s Shanghai movie stars and singer's large stills, accompanied by the 30s Shanghai stage background, and the songs sung by the stars are famous for their work in the twentieth Century.

The Chinese are very affectionate here, not that the Chinese are so fresh. Therefore, the business of the dance hall is very prosperous.

Chen Kaixi also co invested with China Shaanxi medical and health products import and Export Corporation, and built a "Datang villa" restaurant in Malaysia.

The entrance to the restaurant is Li Bai's drunken statue. The screen of the hall is the full text of Li Bai's poem "going to wine". The jade screen of the hall is full of Chinese historical stories. The front door is "terracotta warrior array". Beside the pavilion is "imperial concubine spring outing". The upper wing room has painted "eight scenes of Changan" and so on.

The most wonderful thing is that the dishes are all Xi'an flavor plus Shaanxi medicinal food.

Using the Chinese culture, "Datang villa" has brought Chen Kaixi rolling wealth.

Small things make big money.

Fan Suijiu (Danlong dragon group boss): small things can make big money.

Danish Chinese Fan Suijiu turned the Chinese dim sum into the world fast food, making the little spring roll popular throughout the world, and won the title of the world spring roll king. His philosophy of success is that small things can make big money.

Around 1960s, in the Danish capital of Copenhagen, Chinese Fan Suijiu opened a hand-made Chinese Spring Roll shop in order to make a living.

Once the spring rolls came on the market, they attracted many Danes.

Fan Suijiu made a big effort to invest in the construction of the "Da Long" food factory, using automatic rolling machine technology to produce Chinese spring rolls, and supporting the construction of cold storage and bean sprouts factory.

Fan Suijiu's recipe for making spring rolls is: Chinese characteristics, Western flavor, crisp, delicious, nutritious and hygienic.

The stuffing of spring rolls is carefully chosen and prepared.

He did not copy the traditional leek meat filling heart of his hometown. Instead, he used bamboo shoots, carrot silk, bean sprouts, fungus, beef fillet, or shredded chicken, ham, eggs, turtle, cabbage, curry powder according to the tastes of Westerners in Europe and America.

After the United States Congress sent experts to test and identify the dragon spring roll, the 50 thousand US Army stationed in Germany ordered 100 thousand spring rolls every day.

When he held the world cup in Mexico, fan caught the fighter plane and made a large number of spicy spring rolls according to the Mexican taste. He was sold out in Mexico.

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Chen Qiankang: behind the success is serious.

Chen Qiankang was born in 1969 in Ruian, an overseas Chinese family, and his grandfather went abroad in the late 30s and opened a purse factory and sweater factory in France.

After his father arrived in France in 1979, Chen Qiankang, 10, and his mother and five brothers and sisters came to Nantes, France, and then the family moved to Paris and began to start their own bags.

When Chen Qiankang was 16 years old, because his elder sisters got married one after another, and his family had no helpers, he stopped learning and began to help his parents to start their own business. After two years, the parents gave him the factory confidently.

Chen Qiankang had thought that if he earned enough 1 million yuan, he would go back to China.

But at the age of 18, he had the first 1 million.

Therefore, he has a higher pursuit of high spirits.

Since this year, Chen Qian Kang has started foreign trade.

In 1991, Chen Qiankang, 21, resolutely put down his business in France and left the large family in France, and went to the United States alone to explore the world and seek more room for development.

In the United States, Chen Qiankang studied English in a language school while working in a garment factory.

He seems to have supernatural talent in language, and soon passed the language barrier.

A year later, he set up his first clothing factory.

In 1994, FREDSINTLHANDBAGSINC company was set up, and factories in Shenzhen and Hongkong were also set up to produce leather products, and process design, production planning and import and export wholesale were carried out on their own.

As the products are fashionable and of high quality, they are very popular in the market, so they also set up branches in France, Italy and other places.

In addition to the clothing industry and leather industry, Chen Qiankang also set up a website called COPOST in New York, trying to get involved in the field of e-commerce.

Chen Qiankang set up such a high-tech enterprise as his new starting point in his career. The reason why he later invested in Wenzhou digital city is precisely for that purpose.

In the past 9 years, Chen Qiankang has set up 8 companies, nearly one year, and he runs the companies through the computer network.

Chen Qian Kang Kang, a young man, is very serious about everything, and on his body is permeated with the vigorous vitality of the new generation of overseas Chinese.

Chen Qiankang often said, "if you want to have a heart, you can make money in every corner of the world. As long as you are serious, the meaning of life can be highlighted. This is the experience he gained from his extraordinary overseas entrepreneurial experience.

Ceng Xianzi: take the road of high quality

Ceng Xianzi graduated from the Department of biology of Zhongshan University in 1961. He went to Thailand, where his father lived in Thailand, and went to Hongkong in 1968. He began to design and make neckties and created the world's tie brand "Goldlion".

The reason why "Goldlion" became the world famous brand product of tie is why Ceng Xianzi became a tie leader because he learned the lessons of failure and took the road of high grade necktie.

When Ceng Xianzi came to Hongkong to start a business, he was already 34 years old.

He even served as a male nanny for his livelihood.

Ceng Xianzi's brother opened a small tie shop, which opened Ceng Xianzi's train of thought.

For example, Hongkong has a population of 4 million, even if each person wears a tie on his head. This is also a very large number.

Ceng Xianzi, after investigation, found that most of the ties sold in Hongkong were imported goods. Most of the local neckties were produced by small family workshops, and they simply could not compete with imported goods.

He made a decisive decision and decided to invest in the tie industry.

At that time, Ceng Xianzi had only 6000 yuan in his hand, which was his only possession.

Ceng Xianzi made a simple living, leaving half of the room for a workshop, buying a sewing machine, scissors and ruler to make tools, buying, designing, cutting, sewing and printing a dragon.

When the first tie was made, Ceng Xianzi was selling around his tie box.

However, the market mercilessly taunted the newcomer, Ceng Xianzi almost ran around the necktie shop in Hongkong, and did not sell a tie.

The pain of failure is torturing Ceng Xianzi, but his mind is very sober. To open the situation, we must take the road of high quality.

He bought the most suitable French material for tie, and then drew on the advantages of foreign ties, introducing his own novel design and meticulous processing.

He mixed his new tie sample with a foreign brand tie and asked a necktie expert to appreciate it. The expert did not doubt that it was all foreign.

Ceng Xianzi immediately borrowed a sum of money, elaborately processing a number of new senior ties.

First of all, the merchants who are willing to sell for Ceng Xianzi are the Mong Kok Rui Hing Department store, and soon came the good news. The four tie ties of the shop were sold out and empty, because the customers all looked at the high quality fabrics, unique design and exquisite workmanship of these neckties.

Ceng Xianzi recruited a group of workers, expanded the scale of production, and made a dynamic name for his tie "Golden Lion". Later, he changed to "Goldlion", and Ceng Xianzi's tie kingdom was established.

Qiu Degen: know what can not be done for it.

Qiu Degen is the "Shanghai rich man" who can compete with the "Guangdong rich man" in the Chinese circle of Hongkong. His property in Hongkong has a total value of more than HK $2 billion.

Qiu Degen believed in the way of doing business: knowing that he can not do it.

Qiu Degen started his career in the theater industry and achieved success in hotels, banks and real estate.

In his later years, after he was 60 years old, he returned to the theater industry to rebuild his plans.

Qiu Degen's children opposed him to engage in the film and television industry. He thought that he was too old and energetic to play in the film and television industry.

Qiu Degen did not believe in this evil and said he did it, and soon acquired the Hongkong TV station.

After the acquisition of Hongkong TV station, Qiu Degen renamed it as Asia TV. He was the chairman of the board of directors, and he played a series of games with Run Run Shaw's TVB.

Qiu Degen asked his son Qiu Dacheng to be a helper, and he hired the celebrities of the film and television industry to take charge of the program production.

At that time, the kung fu movies in the film industry were all over the Southeast Asia. "ATV" began with the big Kung Fu TV plays. So Huo Yuanjia, Chen Zhen, Huo Dong Ge and other attractive TV series appeared in the mainland and Southeast Asian countries. The resulting records, songs and comics were also popular in the market.

Qiu Degen took the lead in the victory and made great progress. He invested huge sums of money in filming the TV series of historical celebrities.

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Stan Shih: R & D is the lifeblood of enterprise development.

Stan Shih, a wealthy Taiwan, was born in Changhua County, Taiwan, and received her master's degree from the Institute of electronics, Taiwan Jiaotong University. After her career, she became the core figure of Taiwan's Hong Kong relations enterprise group.

The secret of his success is that research and development are the lifeblood of the growth of enterprises and the only life-saving God Dan that enables enterprises to revive their lives.

In the early 1970s, Stan Shih worked for others' company and made a wedding dress for four years, but the company was bankrupt because of its insolvent capital flow.

So he decided to start his own business instead of working for others. This is an important turning point in his life.

After the big business, Stan Shih worked with researchers for 16 hours a day. He developed a "dragon" Chinese computer, which was awarded the highest honor of Taiwan product design because of its easy to learn and use, ingenious design, complete functions and low price.

Since then, new products have been released almost every year, and people have praised him as "the gardener of microprocessors".

Stan Shih then introduced the macro computer into the international market, and set up a multi disciplinary company in the US, Western Europe and the Middle East to make the turnover more than 6 billion NT dollars. It has become a shining star in many electronic enterprises in Taiwan.

Chen Yongcai: making money without a restricted area

Chen Yongcai, a wealthy Chinese in Philippines, was born in Jinjiang, Fujian.

Chen Yongcai graduated from the Department of chemical engineering, Far East University of Philippines, but has won numerous victories and brilliant achievements in business circles.

His philosophy is: making money without a restricted area.

In the beginning, Chen Yongcai invested heavily in the tobacco factory with her mother's money to produce mid-range cigarettes for the masses.

This cigarette market is extensive, marketing is good, production and profits have doubled.

Chen Yongcai grabbed the chance to expand, and soon occupied 70% of Philippines's tobacco market and became a "tobacco king".

When he made a fortune in tobacco production, Chen Yong did not stop. He saw that Philippines imported pork a lot every year and decided to invest in the aquaculture industry.

He bought 328 hectares of land for feed in the suburbs of Manila, and built a large scale automatic feed factory and an unprecedented scale breeding farm in Philippines. He introduced foreign breed pigs and raised 180 thousand pigs each year, making it the largest pig farm in the world and third in the world.

He ventured into the risky pig industry and became a real "pig king".

After that, Chen Yongcai began to play at the same time in many industries. The banking sector was very spectacular. His joint bank ranked seventh in Philippines with more than 100 branches.

Chen Yongcai is not necessarily proficient in all walks of life.

But the engineer's meticulous and businessman's boldness made his "making money without a restricted zone" a living reality.

Li Qingquan: Heaven is not as good as land.

Li Qingquan, a wealthy Chinese in Philippines, is a famous overseas Chinese entrepreneur and leader of overseas Chinese associations.

Li Qingquan and son Co., which he chaired, became the largest timber enterprise in Philippines 20 years ago.

Li Qingquan believed in the philosophy of "heaven is not as good as land".

Philippines is a country with rich forestry resources. Over half of the state-owned forest is economic forest, and most of them belong to high quality hardwoods, which are widely used.

However, due to historical reasons, it has not been well developed.

Li Qingquan realized that there would be a lot of profit in building local resources.

So he bought a huge mountain farm in Negro, Philippines, and founded a modern sawmill and wood making company.

Besides selling in Philippines, wood products are mainly exported to Europe, America and Japan.

Later, in order to speed up the pportation and export of products, Li Qingquan set up a special ocean shipping company and became a big rich in Philippines at one stroke.