How To Open A Homely Shop?
The pace of life of modern people is faster and faster.
Especially
For some out of town or office workers who are not convenient to go home to eat, takeout is already a way of eating.
Not only is the office worker, even the generation who marries 80 years later, instead of the traditional way of living to eat out or take away, is also a habit of some cities.
This shows that although low cost investment, market and future potential development is not small.
First, entrepreneurial projects - classic home cooking and takeaway
Yes, it is a takeaway shop, there is no hall food, customers come to the window or the counter to buy, love where to eat, where to eat, consider the meal.
Two. Target customers
Life or work near your shop, no
Be willing
People who cook or have no time to cook, but want to solve ordinary meals, such as young white collar, single or small family.
Three, competitors
It's the homemade dishes around you, Chengdu snacks, rice, supermarkets, which grab food from their mouths.
Four, competition strategy
Ultra low price, fast speed, high quality taste, hotel profitability.
If you reach a certain amount, you will not earn less than a hundred square meter restaurant.
1, you have a kitchen, a window, no place to eat. Do you have enough 20-30 square meters? How much money can you save? Rent, waiter, handyman, water and electricity, tableware, furniture, home appliances, decoration and so on.
2, classic home cooking, what are they? Sour and hot potato shreds, garlic chrysanthemum, wood whiskers, twice cooked pork and kung pao chicken.
That's too much.
Which is suitable for you to sell? That's the price. How much is the price? How much is the right price? For example, four vegetables, 6 small pieces, and 8 Chinese meat. How about that? Is it cheap enough? And then calculate the production cost according to the production cost. What kind of food can be sold at these prices in the condition of guaranteed taste and production speed, and can guarantee the profit rate of 40%-50%? Who will be the chef?
3, one hundred of the dishes are found to be in line with you. You do it all! It's all right to pay for your death! From the local eating habits combined with seasonal changes and raw material price changes and so on, we find out the most suitable 10 or 20 species. Enough to make five or six of them every day according to the standard of meat, meat and meat.
There are few types, two purposes, the cost of the first raw material is low, and the second is the relative standardization.
4, standardization, how standard? The weight of the main excipients is accurate to grams, the thickness of the chips, the length and the thickness of the cut are measured by vernier calipers.
The master's tactics must be beaten by routine.
A total of 10 or 20 dishes, it is not difficult. Anyway, no matter which master, fried dishes are the lowest cost, are the same process, stir fried the best taste is also relatively constant.
5, high efficiency.
These six dishes are standardized every day. You can't afford any more speed. Who can afford it? Do not stir fry the big pot, but you can't cook it in a single portion. Do you think the dishes at the wedding banquet are all done in a pot? Each dish is based on the quantity of enough food, and how can you make 35 copies in a pot?
6, the cost is so low, you are good at using gutter oil? Dare to cut corners? Your wife's craft should not let her do it.
Put more food on the dishes. If any dish is delicious enough to catch up with the beauty of the Premier League, the repeat customers will come.
Five, the elements of success
1, site selection.
There are many people in dbei kiln and Wangfujing. Are they there? They must be left behind. They should not blame others. You have to let the customers have a place to eat. When he buys them, he can go home to eat, and he can go back to his flat to eat.
Tai Bei kiln is all changed. Wangfujing is shopping.
The best location should be in the urban arterial road, surrounded by large communities, large bus stops, and some office buildings with half height.
There are many people living and working around your shop.
Fast food, no one will take a taxi to buy home to eat.
2, cost control and quality control.
This is your own thought, I will not.
Six, risk
1, policy.
More than 20 flat shop open fire, allow it? Consult yourself.
2, the same store appears within three hundred meters, better than you do.
3, quantity.
Can there be enough people to accept this way? My layman has roughly calculated an account, and it is estimated that the leak is very large, so you can do it yourself.
The rent is 3500 (no pfer fee).
Dormitory rental 1500, water 500, electricity 1000, fuel 2000, washing fee 200, tax 500, business, health and other administrative fees 200, low value consumer goods 200, staff salaries 7000 (4-5)
Total: 16600
If each vegetable wool profit is controlled at 40%, that month sells 41500 yuan, every day needs to sell 1384 yuan only then to maintain the capital, if each person consumption average 8 yuan, that day must sell 172 copies, this number, honestly, I have no idea.
However, the 200 part will have a net profit of more than 7000. This kind of store has less investment and requires less management ability. There is still a little hope for the two or three of our Chinese people.
Seven, summary
1, change the cost structure.
Reduce all costs brought by church food and reduce the cost of dishes.
2, bring value breakthrough to customers.
Reduce prices, improve the quality of dishes, and serve quickly.
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