Look At Hayes Moore'S Industrialization Technology And Marketing

Extraction of chitosan from crab shells

At the Tenth China International Health Expo held in Beijing recently, compared with health care pills and longevity tools, D+D health care textiles produced by heath Moore fiber seem to be more acceptable to people because they are simple enough to wear only.

So why does it have the above health effects? How did the company push the product onto the market? The reporter interviewed Hu Guangmin, chairman of Huaxing, the vice president of technology research and development, and Zhou Jia Cun, vice president of technology research and development.

Turning waste into treasure snow

Host: Hauser Moore's raw material is to recycle and use crab shell to turn waste into treasure. What is the particularity of its production process?

Zhou Jia Cun: Heath Moore is a high purity chitosan extracted from crab shell by Shandong Huaxing Textile Group Co., Ltd., which is obtained from wet spinning. It is pure chitosan fiber, belongs to marine animal regenerated fiber, and is the only animal regeneration fiber at present.

The main feature of Hayes Moore's production process is non-toxic spinning: no solvent or accelerator such as boric acid, urea, glycerol, thiol etc. is used except acetic acid solution and sodium hydroxide solution.

The spinning process is made by vacuum dissolving, centrifugal defoaming and so on. The process of spinning and post-processing is carried out by ultrasonic and activating treatment. These methods improve the performance of fiber and improve the production efficiency, and truly realize the industrial production of Hayes Moore.

Our declared "medical chitosan fiber and its preparation method" national invention patent (Patent No.: ZL200810015053.5) has been authorized this year.

Shandong provincial scientific and technological achievements appraisal indicates that the project overcomes the shortcoming of the existing technical methods, and develops a pure chitosan fiber without boric acid, urea, sodium thiocyanate and any auxiliary material, so that it has better practicability and health safety.

The antibacterial activity of pure chitosan fiber was improved by increasing the activation process.

The low-cost spinning process and ultrasonic wave, low temperature, new additives and other active processing technologies have filled the gap in China and reached the international leading level.

Regulating skin microecological balance

Host: it is said that Hayes Moore fiber has good physiological activity and is good for human body. What are the principles?

Zhou Jia Cun: haismoore is a linear polymer polysaccharide compound, which contains free amino and hydroxyl groups, with positive charge, and has more active chemical properties, and has many physiological activities.

First, the biocompatibility is excellent. Hays Moore has a lot of positive charges on the surface of the liquid. There are a lot of negative charges on the surface of the human cell membrane. When the cell adheres to the wall, it can be attached to each other by the electrostatic interaction between the charge and the attachment on the cell wall, and the attachment rate can reach 200%.

Two, it has the function of hemostasis, promoting wound healing and reducing scar. Hays Moore can contact with the skin damaged site to attach agglomerated red blood cells and platelets, activate the coagulation pathway through the activation of platelets, accelerate the polymerization of blood fibrin monomer, and stimulate blood vessels to contract and heal wounds.

The three is to relieve the pain of the wound. It has been found that pure chitosan fibers can relieve pain by absorbing the bradykinin and dilute acetic acid to release the protons in the inflamed area.

Hayes Moore fiber has good permeability and moisture absorption and moisture retention. It is soft and elastic. It can effectively inhibit the growth of harmful bacteria, enhance the immunity of human body, and regulate the balance of human skin's microecology.

It is suitable for blending with other fibers, giving full play to the advantages of each ingredient, making bedding, underwear, shirt, underwear, socks, bra, sanitary napkin, especially clothes used for sweat glands not easy to discharge and bacteria to breed easily.

In the field of medicine, heath Moore fiber can widely produce non-woven, gauze, bandage and other medical dressings for burn, scald, trauma patients, or make surgical sock for medical socks and human body caused by diabetes.

Because there are a large number of amino groups on the surface of Hayes Moore, it can adsorb many heavy metal ions, such as Ag+, Cu2+, Zn2+ and so on. Therefore, it can be used as water purifier and air filter material, special pollution protection cloth and radiant energy absorbing cloth in the industrial field.

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The product reaches more than 300 varieties.

Moderator: such a good new functional fiber will surely attract many downstream enterprises to use it to carry out deep scientific research and innovation. How does Huaxing expand the industrialization process of Hayes Moore?

Hu Guangmin: Hayes Moore's fine product characteristics determine its broad prospects in the textile manufacturing industry.

The industrialization of the project is based on the development and production of Hayes Moore fiber, and its natural bacteriostatic health function is characterized by the coordinated development of the industrial chain based on related industries.

After successfully developing Hayes Moore and a series of textiles, we immediately invested in continuous industrial production, with the annual production capacity reaching 200 tons.

Relying on the technology and product advantages of Hayes Moore fiber, the company has established industrial development cooperation with more than 30 enterprises in Shanghai, Hangzhou, Guangzhou, Nantong, Zhangjiagang, Beijing and Yiwu, including Beijing copper cattle, Hangzhou Tianqi, Shanghai Jialin Jie and Nantong Dadong, covering spinning, printing and dyeing, weaving, knitting, underwear, non-woven fabrics and other fields, and upstream and downstream together to overcome dyeing, weaving, finishing, post-processing and other technical problems, and realize the synchronous development of the industrial process.

This year, Huaxing set up a professional terminal brand operation company in Beijing, Beijing Huaxing Hayes biotech Co., Ltd., which runs and manufactures and sells Hayes Moore as the core raw material, and is committed to building the first truly healthy brand in China, the D+D brand.

At present, Huaxing Hai has developed and produced a series of blended yarn and textiles with hath Moore content in 10%~30%, including a variety of yarn series blended with combed cotton, moorid, Newdel, maseer, wool and cashmere, and the non-woven fabric series made of viscose and cotton.

The textile series mainly consists of 20 series and more than 300 varieties, including four seasons health socks, baby clothes and diapers, maternity care clothing and supplies, health underwear, bedding, sanitary napkins and medical hemostatic bandages.

Gradual approach

Establishment of three dimensional distribution mode

Moderator: in order to promote Hayes Moore fiber, Huaxing is committed to the research and development of industrial chain products. At the same time, Huaxing has created D+D brand, trying business exploration, unique fashion health D+D brand in terminal market will have different marketing strategy?

Hu Guangmin: D+D brand adopts the Trinity integrated distribution mode based on the regional distributor.

The "three bit" refers to the physical sales channel consisting of exclusive stores, the special channel composed of special product sales outlets and the network channel composed of online shopping centers. The entity channel, special channel and network channel constitute a whole around the regional distributor platform.

This mode realizes the linkage between channels and the linkage between manufacturers, regional distributors and franchisees.

D+D brand marketing mode has achieved good results after three months' operation. Dealers in Shandong, Henan, Hebei and Jiangsu have joined in, and Shandong's direct store has achieved a good performance in the daily income of over 10000 yuan.

According to Huaxing's current market strategic progress, the goal of opening 100 chain stores will be completed by the end of this year, which will take a solid step for D+D brand to become a forerunner in the field of health care knitwear.