Investment Analysis Of Travel Products Stores

With tens of thousands of dollars

First, market positioning of entrepreneurial projects

Before starting a business, let's analyze the characteristics of these products first.

What are the coverage of "travel products"? One is the traditional travel products commonly used on trains, ships, automobiles, and so on; the two is personal groups, including outdoor adventures such as walking and bicycles.

Usually, the commodities used on the trip are characterized by the following characteristics: first, to "full", all items to be used on the trip should be included as far as possible, especially disposable utensils, sterilized cotton and napkins and so on. Two, it is "small and light", that is, the combination type products are small in size and light in weight, economical and practical, and easy to carry, so as to lighten the load of travelers; three, they are "cheap", so that they are cheap and inexpensive, passengers can not spend much money and can be used at any time; four, they are "monopoly", such as camping tent, windshield mirror, military kettle, saber, guide needle and so on.

"Travel goods" is essentially a concept commodity, a combination of consumption, directional supply of consumer goods and functional positioning are very clear.

Having understood this, we are ready to prepare.

Two, venture capital investment analysis

Many friends who just start a business don't pay much attention to investment analysis. This is actually very causative. To get an entrepreneurial project, we should first analyze their existing resources and estimate the start-up cost of the project based on it.

This shop is best to rent a 50 square meter facade in the downtown area, which is a very important factor for entrepreneurs. Because these people have higher demand for travel products and more consumption needs, the rent is about 1500 yuan per month, and the purchase of office products, including telephone, computer, printer and so on, needs about 20000 yuan. The ADSL special line access equipment and initial installation fee are 1000 yuan, and the monthly network usage fee is 100 yuan.

The cost of decoration inside and outside the shop is 200 yuan, the cost of publicity and promotion is 1000 yuan, and the average monthly salary of 4 staff members is 800 yuan, which amounts to 3200 yuan.

In the early stage, the purchase amount of goods was 20000 yuan, and the working capital was 10000 yuan. A total of 60 thousand yuan worth of funds could be used to open a "travel goods" store.

Three, meticulous service

Customers must buy three packages of goods purchased from the "travel products" store.

In addition, we can make full use of the ADSL Internet access system to provide customers with information on tourist destinations.

At the same time.

Where are the characteristic restaurants near the scenic spots, where to stay, the high, medium and low prices should be aware of, and provide customers with correct and practical suggestions, so that they can establish trust relationship with them. Good mouth beer will make your 10000 store business more prosperous in the early stage of business.

Travel products can be classified into 3 types: Food and beverage, profit 15%, daily necessities, profits 15%, professional expeditions, and profits 25%.

According to the average profit of 20%, the daily sales of 1000 yuan goods can get a net profit of 200 yuan, a monthly profit of 6000 yuan, and the cost of starting business can be fully recovered within one year, and it will be profitable in second years.

Entrepreneurial guidance: this project is for reference only to your friends who start a business. Tens of millions of business projects are very numerous. The key to doing or not depends on the resources on hand, doing what is right, and measuring experience.

Do not blindly start a business. This article only provides a case of project analysis for friends who have just embarked on the road of entrepreneurship. If any project is correctly analyzed, its market space, investment income and capital needs will be basically analyzed.