Chengdu Shoe Industry Upgrade Industry Level To Seek High-End

This is the shoe industry in Chengdu.

The average daily sales volume is nearly 20 thousand yuan - this is the sale of the "Italian famous brand" which was put into the Chinese women's shoes city in September 28th.

"This will give us great confidence in our next development."

As the direct responsible person of the project and the main investment operator, Wang Wei, chairman of Hongkong cordis International Co., Ltd., told reporters.

Instead of choosing the first tier cities such as Beijing and Shanghai, instead of choosing the first store in Chengdu, which includes nearly 100 genuine Italy brands, the appearance of a full brand direct selling store may mark the beginning of the overseas "middle reaches" brand exploring the new mode of China and the beginning of the second tier brand scale in China.

"This is also a concrete manifestation of the upgrading of the industry and the pursuit of high-end industry by the Wuhou footwear industry, and the rapid development of the footwear industry is promoted through inline outsourcing."

Fan Hong, deputy director of Wuhou District New Town Construction Management Committee, commented on this important event in the history of shoe industry development in Chengdu.

Microcosm is the first choice in Chengdu.

In the 3 floor of the direct selling shoe city of Wuhou, a store which covers an area of 4000 square meters is shining in September 28th.

Unlike other stores, all the products sold here are brand shoes from Italy, including Lara, Garda, Zodiaco and other Italy famous brands.

Reporters learned that the "Shang Shang Ming" shopping center investment and operation organization consists of 4 units, namely the Italy footwear industry association, Hongkong footwear industry association, Hongkong cordis International Limited, Sichuan West shoe city limited liability company.

"We will build this" famous brand "into a model store in China.

Wang Wei said, "we plan to invest in five direct selling centers of the Italy brand alliance in the mainland of China. The first choice of Chengdu has four main reasons: first, Chengdu's leading position in the western cities; two, the strong consumption power and consumption demand of Chengdu citizens; three is the policy support of Chengdu Wuhou District; four is the mature footwear industry's economic environment and huge potential for development.

Wang Wei said that through direct battalion, the middle link is omitted, and the "Italian brand" has been very cost-effective. The price of the general product will be around 1500 yuan / double. These products belong to the middle and upper grade products in the footwear industry of Italy, and the purpose is to adapt to the purchasing power of the Chinese market and Chengdu market.

In order to cater for the consumption demand of the high-end group, there is also a high grade area, and the general product price is 5000-8000 yuan / double.

"Judging from the sales situation over the past few days, our initial choice is correct. We are confident that we will make Chengdu store a flagship store and model store in China."

behind

"Yi Shang Ming" first settled in Chengdu, which is only a microcosm of Chengdu's footwear industry to accelerate development, upgrade files and seek high-end.

In the past ten years, the footwear industry in Chengdu has firmly grasped the historical opportunity for the development of the western region and integrated the operation of the brand of the Chinese women's shoes city, and has actively undertaken industrial pfer, becoming the fastest growing area in China's footwear industry.

Wuhou District has the tradition of shoemaking. After hundreds of years of development, footwear industry cluster has been formed.

In 2002, our province put forward "creating Wuhou shoes capital and creating a famous shoe area".

Subsequently, the "West China shoe capital Industrial Park" was established and was included in the key construction projects in the province.

With the formation of specialized industrial parks and the surrounding ancillary market, the development capacity of Wuhou shoe cluster has improved rapidly.

In 2007, the development plan of shoemaking industry cluster in Chengdu was put forward, and the industrial development strategy of "one capital and two gardens" was put forward.

That is to say, the "Hou" and "brain" for the footwear industry will build a brand women's shoes R & D, production base and trade, information, exhibition and training center. The shoe manufacturing base will be built in Chongzhou and Jintang as the "Park" and the footwear industry.

Over the next three years, thousands of shoe manufacturing enterprises in Wuhou District completed industrial pfer and promoted the upgrading and development of the footwear industry.

Today, Chengdu women's shoes account for 10% of the country's total and 7% of the world's total.

The settlement of "shopping mall" is a concrete embodiment of the shoe industry in our city.

The "inline" is embodied in the opening ceremony of the "China Women's shoes city, Chengdu Hualian Experience Hall", which was opened in Chengdu Hualian Shopping Mall in September 27th. It is organized by the Wuhou new town construction management committee to organize the beauty of local shoe enterprises, the five dominant shoe enterprises of Dun Lu, Amiky, Ou Luo Ba and Hua Chen Yue.

"From September 27th to October 6th, the sales volume of the experience museum is nearly 100 thousand yuan. It should be said that this is a successful start of the local brand."

Fan Hong said that the Chengdu women's shoes were stationed in an integrated way, using the experience hall mode and the innovative marketing concept of "local department stores and local products", giving full play to their advantages such as high quality, high price and beauty.

"Next step, we will also step up publicity so that people in Chengdu can learn more about home shoes and choose home shoes.

At the same time, we will explore the advantages and disadvantages of this model and actively improve it. At that time, more footwear enterprises will be organized to enter more department stores as a whole.

The "Chengdu creation" that extends the shoe industry development

"Our ultimate goal is to seek the development of the footwear industry" made in Chengdu "and develop into" Chengdu creation ". Fan Hong told reporters that according to the different stages of industrial development, it can be specifically divided into manufacturing enterprises, channel marketing enterprises and brand enterprises." these three categories are not completely separate, and what we need to do now is to open up the channels of Chengdu footwear industry and seek the brand building of local footwear enterprises. "

According to our plan for the development of the footwear industry, the next step is to actively introduce high-end platforms and institutions in the international industry, introduce advanced technology and management concepts at home and abroad, and introduce famous international and domestic brands and large trading companies, so as to achieve trade, R & D, talent, information and raw materials go hand in hand, cultivate the local high-end industry chain, and strive to promote the shoe industry catching up type leap forward development.

　　建立成都鞋業(yè)全球營銷網(wǎng)絡(luò)方面，一是拓展與各大型商場和重要代理商的對接渠道，為“成都造”品牌開拓市場提供渠道支持;二是拓展展會的招商、招展方式，堅持“走出去、請進來”和“內(nèi)聯(lián)外引”的辦會思路，通過參加莫斯科、拉斯維加斯、德國GDS鞋展等國際一流鞋業(yè)展會，提高采購節(jié)的國際影響力，吸引更多的國際企業(yè)和采購商參展、參會;三是拓展成都鞋業(yè)營銷網(wǎng)絡(luò)，開展成都鞋業(yè)電子商務(wù)平臺，拓寬成都鞋產(chǎn)品市場輻射范圍;四是拓展合作方式，通過建立貿(mào)易服務(wù)中心，搭建成都鞋業(yè)廠商與國內(nèi)、國外貿(mào)易商、采購商的直接合作平臺，有效解決成都鞋業(yè)存在的內(nèi)外銷發(fā)展上的渠道障礙，繼續(xù)引進意大利、美國、歐洲等大型鞋業(yè)貿(mào)易和采購商在成都設(shè)立區(qū)域總部，精心打造武侯直銷鞋城吸引更多國內(nèi)外知名品牌入駐。

At the same time, we should strengthen the cooperation platform between local shoe manufacturers and the international footwear industry through international forums, business exchanges and supply and demand negotiations.

According to the relevant person in charge of the Chengdu Municipal Economic Commission, a series of measures will be adopted to further develop the high-end brand of the footwear industry in Chengdu. On this basis, we will accelerate technological innovation, moderate scale development, upgrade product files, and promote the rapid development of China's women's shoes cities and the entire footwear industry of the whole country with the platform advantage of integrating Wuhou's international shoes capital.