The Quality And Development Of Textile Economy In Hunan Is Better Than Expected.

This year is the last year to implement the "11th Five-Year" development plan, despite the impact of the international financial crisis and natural disasters in recent two years.

According to the economic data of the first 4 years of 11th Five-Year, the industrial added value of Hunan's textile industry has been increased by 23.8% annually, the total industrial output value has increased by 25.8% annually, the annual sales revenue has increased by 26.8%, the profit has achieved an average annual growth of 30.6%, and the annual growth of the tax has reached 36.09%, far exceeding the "11th Five-Year" planning target value.

By the end of last year, the total size of Hunan's textile yarns has reached 4 million spindles, more than 40000 looms, 650 thousand tons of yarn, 486 million meters of cloth, 173 million sets of garments, 168 thousand and 600 spindles of ramie spindles, and 9543 tons of ramie yarn.

Most of these indicators are close to the 11th Five-Year target.

In the 1~5 months of this year, 494 Textile Enterprises above Designated Size reached 21 billion 500 million yuan in industrial gross output value, ranking 14 in the whole country, increasing by 31.28% compared with the same period last year, ranking the first 10 in the whole country, and 21 billion 100 million yuan in sales and 28.59% in the same period last year; in the 6 largest industry, the production and sales of garments increased by 31.1% and 25.66% compared with the same period last year; the production and sales of cotton textiles increased by 24.14% and 24.14% over the same period; and the growth and growth of Hunan's textile products increased year by year; the production and sales of textile machinery increased year-on-year growth and sales; the total business income of the main industry was increased by RMB yuan, up from the same period last year; and the profit and tax was increased by an increase of the same period last year, of which the profit was RMB yuan, up from the same period last year.

From this we can see that the profitability of enterprises is generally enhanced, and the quality and speed of economic operation are better than expected.

Liu Hui, director of Hunan textile industry office, pointed out that the three characteristics were the key when talking about Hunan textile implementing the "11th Five-Year plan" better than expected.

One is the further optimization of the industrial structure, the other is the bright spot of independent innovation, and the third is that the brand strategy is effective.

Industrial agglomeration effect is prominent.

Since 11th Five-Year, the degree of textile industry agglomeration in Hunan has gradually increased, forming a group of textile and garment industrial clusters and industrial bases with strong industrial agglomeration effect and industry driving effect.

At present, the Zhuzhou lute pine garment wholesale market has been awarded the "China's famous clothing city" and "China's famous women's trousers city" by the China Textile Industry Association. Yiyang has been awarded the "China's famous hemp industry city", the 3 industrial clusters including Changde cotton textile, Yiyang hemp cotton textile, Zhuzhou textile and garment, etc., have been included in one of the 50 key industrial clusters in Hunan, forming 8 textile industrial bases such as Huarong cotton spinning, Hanshou ramie spinning, Lanshan wool knitting, and so on, optimizing the regional layout of the textile industry.

In 2009, the textile enterprises in Changsha, Yueyang, Changde and Yiyang accounted for 28 billion 150 million yuan of main business income, accounting for 67.2% of the province's total, accounting for 1 billion 310 million yuan in profits and taxes, accounting for 65.5% of the profits and taxes of the textile industry in the whole province.

A number of backbone enterprises stand out.

During the "11th Five-Year" period, a number of private backbone enterprises broke out in different years.

For example, Hunan Dongxin group has developed into a large textile leading enterprise with 650 thousand spindles and 5000 tablecloths, whose annual output value exceeds 1 billion yuan, and the two enterprises of Huasheng Group and Meng Jie home textile have been listed successfully, and their comprehensive strength ranks first in the ramie textile and home textile industry.

The 4 major garment enterprises, Saint West, forget, pine, and golden eagle, have entered the top 100 garment enterprises in China.

These leading backbone enterprises have been on the offensive and promoted the pformation and upgrading of the textile industry.

Project construction promotes industrial upgrading.

In 2009, Hunan's textile enterprises above Designated Size completed an investment of 8 billion 842 million yuan, an increase of 12.78% over the previous year, 422 construction projects, an increase of 55.63% over the previous year, 343 new projects, an increase of 65% over the previous year, and 171 completion projects, an increase of 11.04% over the same period last year.

This year 1~5 months, Hunan textile enterprises completed investment of 2 billion 950 million yuan, an increase of 21.29% over the previous year, 287 construction projects, an increase of 87.58% over the previous year, 95 new projects, an increase of 46.15% over the previous year, 132 projects, an increase of 325.81% over the previous year, these investment projects with high technology, energy saving, low carbon and environmental protection, optimizing the industrial structure and reducing production costs.

Highlights of independent innovation

In carrying out the objectives and tasks put forward in the 11th Five-Year plan, Hunan textile regards improving the capability of independent innovation as the top priority.

First of all, we accelerated the construction of enterprise's technological innovation system and innovation platform.

Since the 11th Five-Year, Hunan textile and garment industry has added 1 state-level enterprise technology centers, 1 post doctoral workstations, and 10 provincial-level technology centers. These enterprises and technology centers jointly established by enterprises and research institutes have become R & D centers and innovation platforms for independent innovation.

Two, we should vigorously promote the joint efforts of enterprises and research institutes and establish the integration of production, teaching and research.

In 2007, the star ma industry joined hands with the Chinese hemp branch to achieve a major breakthrough in ramie degumming technology.

In 2006, Zhuzhou cedar hemp industry, after a year of scientific and technological research, developed 300 super high and ultra thin ramie fabrics, broke the record of 160 branches developed by Japan, and was awarded the first prize of China's textile industry technological progress in 2007 by the China Textile Industry Association.

In the first 4 years of 11th Five-Year, Hunan textile achieved more than 300 scientific research achievements and more than 500 new products.

Last year, the province's Enterprises above Designated Size realized new product output value of 2 billion 7 million yuan, an increase of 127.07% over the same period last year.

Brand strategy has achieved initial success.

During the "11th Five-Year" period, Hunan intensified its efforts to build its own brand.

In 2008, the Hunan textile industry office and the provincial quality and Technology Supervision Bureau and other departments jointly formulated the "three year rolling plan for brand creation" to guide enterprises to strengthen basic management and implement brand strategy.

Last year alone, 16 textile companies in Hunan declared Hunan famous brand products, of which 12 were identified as Hunan brands.

In the past, yarn grey fabric enterprises that did not pay much attention to brand were also successively pursuing brand strategy.

During the "11th Five-Year" period, there were 2 new Chinese brands in Hunan, 7 famous trademarks in China, 20 famous brands in Hunan, 22 famous trademarks in Hunan, 7 famous brands in Hunan, 10 in the "state inspection free products", and the business value of famous brand products increased significantly with the increasing popularity and reputation of famous brand products.

San de Xi, we can not forget the company won the Chinese well-known trademark, franchisees came in a row, when the order volume increased by more than 60%, and some provinces and cities high-end department stores also throw "Hydrangea", welcome the 2 brands stationed.

The promotion of brand brings market expansion to enterprises and brings real economic benefits.