Five Major Trends In The Future Development Of China'S Footwear Industry

October 19th is known as the world.

In 2010, the China International Footwear Exhibition, which appeared on the independent image, gave us a few special surprises. First, the footwear exhibition became an independent Pavilion. The area was enlarged to the highest level in history. The finished shoe exhibition area reached 10 thousand square meters and the standard booth was more than 400. Two, the regional exhibition including the Sichuan Hou Hou, Guangdong Huidong, Shandong Gaomi, Chongqing Bishan, Guangdong Heshan, Zhejiang Wenling, Wenling and so on appeared in the form of group. Three, the products with various styles and unique personalities made us appreciate the fashion and originality of the shoe industry, and initiated the upsurge of negotiation and signing.

In the first place, our reporter rushed to the scene to analyze the future trend of China's footwear industry through the latest exhibits and dialogue with the on-the-spot enterprises.

"In the industry, in the next five years, the demand for high quality raw materials, finished leather, high-grade shoes and environment-friendly chemical materials will increase further in China. There will be significant progress in the application of new technologies and materials for shoes making, and the level of product R & D and design will have a qualitative leap; the domestic and international sales network will further improve and gradually enter the international terminal market."

Li Yuzhong, vice-chairman of the China Leather Association, has made such predictions for the development trend of the footwear industry in the next five years. These predictions have shown signs at the China International Footwear Exhibition, especially the original design, unique materials, and technological innovation, which are regarded as the core competitiveness of the shoe industry in the future.

The homogenization problem of thousands of people and similar styles is a chronic disease in China's footwear industry. In recent years, all kinds of new products of various brands have been disappointing to spectators and buyers.

In 2010, the China International Footwear Exhibition, which was unveiled as an independent exhibition hall, showed a totally different look. The products with various styles and unique personalities gave us a taste of the new style of originality and innovation advocated by the footwear industry.

Chaozhou City

Liu Qiongying, chairman and general manager of Chengdu AI min leather products Co., Ltd., talked about the importance of original design in the exhibition hall of women's shoes in Chengdu: "with the change of the main consumer groups, 80 and 90 will occupy the main force of consumption. This generation grew up with animation and Internet, so the design should be more original and artistic, conforming to the independence of modern people, and meeting the individual needs of" I am me ". Therefore, designers have put forward higher requirements for designers. Designers should start from the aesthetic sense, integrate the understanding of life into the design, combine the elements of Chinese traditional culture with international elements, and create more artistic and aesthetic products." the originality and internationalization of design will be a major trend for the footwear industry in the future. We need to pay more attention to the integrated design that meets the needs of consumers ".

At the mega exhibition hall in Suzhou, the reporter saw Shen Weihua, the manager who had just returned from other pavilions. He was very excited. "I saw some special shoes in several Taiwan pavilions just now. They are really great. After going back, we have to buy and try to use them.

Last year, I discovered a leopard pattern material in the market. After application design, it was very beautiful. Afterwards, we also saw this leopard pattern product in CHANEL's showcase.

He is constantly exploring new materials and collecting popular information, so that Shen Weihua has a unique market sensitivity. He believes that China's shoe industry has completely lost its international brand in technology, and what is missing is the development of new materials and the accumulation of brand names.

Scientific and technological innovation will reflect the core value of the brand to a greater extent.

At the 2010 China International Footwear Exhibition, E1 and other brands such as double star and Jin Mai Wang have invested heavily in technological innovation. The leaders of the two star enterprises said that R & D capability brought about the improvement of product quality, so that the brand could get rid of the quagmire of "price war".

For example, the "walking shoes" of its creative development has caused a sensation in the market, and has attracted the attention of the national sports department. In the design, not only the friction coefficient of the soles is taken into account, but also the water absorption rate of the shoes, the friction ratio between the socks and shoes are taken into account.

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In the field interview of China International Footwear Exhibition, entrepreneurs have different ideas about the future of footwear industry. However, the views on Internet marketing are surprisingly consistent. Whether or not they have tried the water network marketing, we have said that online shopping is a big trend in the future and will affect the pattern of the footwear industry.

AOKANG, Kangnai and other well-known brand shoe companies have made remarkable achievements in online marketing, but such as Suzhou trillion, Jiangyin Shun Feng shoe industry are also small test knife, quite pleasant surprise.

"I believe that online shopping is a big trend in the future. Therefore, since the second half of last year, we have built our own sales website www.52mordern.com. This new sales mode has been very pleasing to us.

Since last year, we have sold thousands of pairs of products through the Internet, and the sales have increased rapidly.

Now the investment in the physical store is very large. The investment in the first year of our shop is basically over 500 thousand, while building a sales website may only cost one hundred thousand yuan, plus 2-3 managers, and the relative cost is much lower. "

Shen Weihua, general manager of Suzhou Mega shoe industry, is full of confidence in Internet sales.

The environment of online shopping is not easy to distinguish between the real and the fake. It is a problem that everyone is generally worried about. "Heshan's brand enterprises, such as many higher shoe companies, are trying to sell online, but they are commissioned by other companies to do so, such as selling products on behalf of Taobao.

The effect is not very good, mainly because the environment of online shopping is still very complex. Many fake products adulterate, but it affects the sale of high quality products. But the men's shoes in Heshan are still very high, so we still explore step by step in this area.

Wu Jingliang, Secretary General of Heshan footwear industry association, told reporters.

As for how to find out the sales mode of shoe industry suitable for their products, we generally say that they are still exploring. Jin Mai Wang shoe industry has said that although there are many network platforms coming to contact, some agents are trying, but what kind of mode to adopt and how to balance the relationship between the entity store and the online store is not very clear. Therefore, at the stage of investigation and fermentation, he also proposed that industry associations and relevant departments of the state should give more guidance to enterprises.

Trend three - environmental protection, low carbon trend and penetration of supply chain

The shoe industry moves along with the market and meets the needs of consumers.

Now, many big international supermarket chains, including WAL-MART, have removed shoes, plastic, carton and other external packaging to sell such products. PUMA's environmental protection box CleverLittleBag has been available.

It can be seen that the trend of environmental protection and low carbon is irresistible and will lead the future of footwear industry to a large extent.

The requirement of environmental protection and low carbon will permeate every link of shoe industry supply chain and need more cooperation of shoe industry.

From the production of leather, textile cloth, base materials, buckles to shoes chemical materials and packaging materials, the whole process must meet the requirements of green procurement, and the concept of environmental protection and low carbon runs through the whole design, production and sales process.

The head of AOKANG, who appeared in the E1 Pavilion, showed that the company not only implemented the low carbon strategy, but also took the lead in the industry as a leading industry. AOKANG took the lead in integrating the upstream and downstream industry chain, putting green, environmental protection and low carbon into action.

The head of Kangnai told reporters that they implemented the strategy of "high-end manufacturing", actively carried out activities of cleaner production and economizing on efficiency, and set up a fine production line. The "mass production of Goodyear top grade leather shoes" projects were mechanized up to 80%, and the daily productivity of one line could reach 600 or more.

These initiatives of shoe companies ensure the high quality and low pollution output of the products. At the same time, advanced science and technology and innovative ideas are introduced to improve the added value of products while meeting the individual needs of consumers, and expand the influence of brands in the international market.

The director of Gaomi, a shoe manufacturing base in China, told reporters that Gaomi's shoemaking enterprises quickly made feedback on the environmental protection and low carbon demand of the market, and explored boldly in R & D and innovation. Local shoe companies developed nano shoe handbags with shoe pad functions and new shoe boxes that could be combined into shoes cabinet.

Reporters also learned that many shoe companies now use air dust removal, especially smoke and dust removal and sewage treatment measures to remove waste gas and pollutants, and purify the production environment.

Moreover, on-site exhibitors are using paper bags instead of plastic bags. A small change has reduced both the white pollution and the environmental protection concept of consumers.

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Trend four - the trend of comfort and leisure continues to deepen.

There is a saying that "to give a woman a good pair of shoes, she can conquer the whole world". Others say, "to give a man a good pair of shoes, he can travel all over the world."

The difference between shoes and clothing is that they carry and support our bodies. Whether they are comfortable or not is not only related to our mood, but also to our health.

"Because shoes have the functions of relieving foot pressure, protecting feet, slowing down the impact on body joints and brain, and so on, therefore, both men's shoes and women's shoes are important factors for consumers to choose and buy."

Wei Yafei, director of shoe making office of China Leather Association, pointed out.

From scratch, from pursuit of beauty to pursuit of comfort and beauty, consumers' pursuit of shoes is the constant driving force for the development of footwear industry.

Under the pressure of fast-paced life, the comfort of shoes has been magnified. Ergonomics, biomechanics, nanotechnology, physical dynamics, all kinds of high technology that we can not imagine in the past have been applied to shoes.

At the 2010 China International Footwear Exhibition, we saw the shoe industry's unremitting pursuit of comfort. By adding shock absorbing air cushions to enhance the stability of the steps and slowing down the burden on the knees, the use of super soft rubber soles to prevent wear and reduce the weight of the soles, and add metal conductors to the bottom of shoes to reduce static electricity.

Although the price of functional men's shoes is higher than that of similar products, they are sought after by consumers.

For example, the nanomaterials shoes we produce for a big brand are selling well in the market.

Through comfortable shoes, consumers know that although the price is expensive, it is expensive.

Wu Secretary General of Heshan shoe production base told reporters.

Influenced by the trend of casual casual clothing, the trend of casual footwear has been further enhanced. The director of Wei Ya has summed up this feature: "casual men's shoes combine the concept of formal dress with casual shoes design and production concept, and integrate the advantages of formal shoes and casual shoes in the comfort, beauty and color of leather shoes.

In addition, casual style men's shoes are also popular because they can be matched with many styles such as trousers and jeans.

At the 2010 China International Footwear Exhibition, classic men's shoes and casual men's shoes are equally divided. Casual men's shoes pay more attention to the variety of materials and splicing and changes of local details, while the classic formal men's shoes focus on the improvement of technology and the extension of traditional elements.

Trend five -- Digital Manufacturing brings intelligent manufacturing.

The rapid development of information technology has led to the revolution of manufacturing industry. Efficient production and precision manufacturing enable us to meet the needs of the market with less resources and less production capacity. The digital production of shoe industry has become a reality.

At the 2010 China International Leather Exhibition, China International Footwear Exhibition, China International luggage exhibition, W3 exhibition hall of the fur clothing and clothing exhibition, all kinds of shoemaking equipments that introduce computer system and digital technology are dazzling.

In the booth of ILLY shoe machine in Dongguan, we see that a spray machine shoe machine is displayed on the spot, which is equipped with a computer chip, which has the function of recognition and fully automatic production.

"The new automatic production line is only 10 meters, and 8 people can operate it, and the original production line needs 80 to 100 people," the company official told reporters.

At present, many famous shoe enterprises in China, such as BELLE shoes, Zhongjie, AOKANG, rich birds, Kangnai, red dragonflies, double stars, and so on, have widely adopted such equipment.

AOKANG, which displays the latest shoe products at the E1 Hall of China International Footwear Museum, has just set up a high-tech digital R & D base. According to AOKANG chairman Wang Zhentao, AOKANG has invested hundreds of millions of yuan in technological innovation and R & D in recent years.

In terms of digital research and development, AOKANG will invest another about 50000000 yuan to enable enterprises to realize the shortcut, digitalization and accuracy from design development to product downline.

AOKANG high-tech digital R & D base is the footwear industry by introducing advanced automation equipment and related software, the application of CAD/CAM integrated technology to pform the traditional footwear industry, some of the technology patents have long been used in golf oxygen circulation shoes, cushioned cushioning shoes, folding high heels, 2008 Olympic Games etiquette shoes and other functional shoes.

"Informatization will become a new driving force for the development of footwear industry". At the exhibition, many entrepreneurs expressed the same view: "visual aided design and the popularization and application of CAD/CAM (computer aided design and computer aided manufacturing) system will play a key role in the development of production technology.

The application of PDM (production data management system) will be seen as the key to speeding up productivity and exploring design and manufacturing potential. "

Digital technology makes the footwear industry produce a series of new development trends. These trends will lead to the future of footwear industry to a large extent. First, from mass production mode to mass customization mode, second, from mechanization and automation to intellectualization and networking, third, material conversion function, knowledge into value added, and fourth, the application of unidirectional technology has been made into comprehensive technology. Fifth, resources are not renewable and become resources can be recycled.