Shanghai: Promoting The Creative Industry &Nbsp; Building The World'S Clothing Capital.

The holding of "World Expo"

"World Expo" is not only a display of the architectural customs, cultural characteristics and customs of the world, but also a competition of global creativity. It is known as "the largest creative event in the world".

Creative output has accounted for GDP8%

In 2004, Shanghai took the lead in developing the country.

In 2009, the total output of creative industries in Shanghai was 390 billion yuan, and the industrial added value increased from 49 billion 300 million yuan in 2004 to 114 billion 800 million yuan, an increase of 17.6% over the previous year, accounting for 5.8% of Shanghai's GDP share and 8% of its employees.

During the period of World Expo, the Expo News Center organized a special interview on "creative city - Shanghai: the development of creative industries in Shanghai" to show the development of Shanghai's creative culture and creative industry.

At present, the creative industry in Shanghai has initially formed five creative categories: R & D, architectural design, cultural media, consultation and planning and fashion consumption.

At present, the rapid development of R & D design and architectural design, the two gate categories of industrial added value in 2009 increased by 23.6% and 18.9% respectively over the previous year, which fully reflects the development potential of the industry.

The cluster effect of creative industries in Shanghai is also increasingly prominent.

By the end of 2009, there were more than 80 creative parks in Shanghai, accounting for 6110 enterprises, an increase of 54% over the previous year, and a total revenue of 42 billion 220 million yuan, an increase of 84%.

2577 creative courtyard, Shang street LOFT, bridge 8, Tong Le Fang, four row warehouse Creative Park, Tianzifang...

All these creative parks are highlighting the creativity of Shanghai.

In Shang street LOFT, in addition to exhibiting the design works of automobile, electronics and industrial design in the showroom, designers and designers of several garments companies such as Shanghai Yi Hui fashion design company, Shanghai textile fashion industry development Co., Ltd. and several jewelry designers are also on display.

The emperor guest clothing trade (Shanghai) Limited company entered the Shanghai market in 2008, chose the company's business address in Shang street LOFT, the company currently runs the Dickies brand in the United States, and the fashion dress Co., Ltd., founded by designer Wang Haiting, is also working in LOFT. She founded a brand designer for children's wear, and also made the order of the dress.

They are optimistic about the atmosphere of the creative park.

According to Feng Zhiheng, manager of Hongkong Di clothing design company, the reason why the emperor entered the fashion and creative park is the overall atmosphere of the park, where a large number of garment enterprises and design enterprises are gathered.

He believes that the relatively perfect supporting services in the creative park are needed by the enterprises such as emperor Di and those in the developing stage.

Judging from the current situation, the pulling effect of Shanghai's creative industries on traditional industries is increasingly obvious.

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He Shouchang, inspector of the Shanghai economic and Information Commission at the bureau level, has highly praised the development of creative industries in Shanghai in recent years. He said: "creative industries have become a new force in the development of Shanghai's industry, and it will usher in three major development opportunities."

First of all, the creative industry in Shanghai has entered a historic opportunity for development.

The world's largest creative event, "World Expo", was held in Shanghai, bringing a lot of creative talents, creative enterprises and organizations to the development of creative industries in Shanghai.

Second, Shanghai is striving to "adjust the structure and promote pformation", and puts forward the requirement of building "four centers" and achieving the "four lead", and striving to build an industrial structure based on service economy.

Creative industry is an important modern service industry, not only for production services, but also for life services. Both traditional industries upgrading and new industry development and development require the participation and support of creative industries.

Third, Shanghai's success in applying for the "creative city" has pushed the development of Shanghai's creative industry to the international stage.

On the eve of the World Expo in Shanghai, the United Nations formally approved Shanghai to join the UNESCO's "creative city network", which was awarded the title of "capital of design" in Shanghai.

So far, Shanghai has become the seventh "capital of design" in the world.

This is undoubtedly a huge positive.

Under such a great historical opportunity, Shanghai will promote the development of creative industries in many aspects.

According to the introduction, Shanghai has striving to build 100 creative industries gathering areas this year, focusing on promoting the Changning District Donghua fashion creative industry gathering area, Jingan District fashion creative industry demonstration area, Luwan District Jiangnan Zhi creative industry gathering area, Yangpu District design and creative demonstration zone four projects.

In the future, Shanghai will focus on the development of industrial products design, fashion design, packaging design, animation software design, architectural planning and design, design management consulting and other potential development areas of design, to promote the upgrading of traditional industries and strengthen the building of independent brands.

It can be found in Shanghai that fashion design, packaging design and so on are listed in the key industries of Jingan District and Luwan District.

Undoubtedly, the development of Shanghai's clothing and fashion industry will benefit from these overall development plans.

Fashion is never an isolated development. Creativity is not only a task of a certain industry, but also a systematic construction.

Only a city's various industries began to pay attention to creativity, so as to truly reflect the creative temperament of a city.

Over the years, Shanghai has proposed to build itself into the "fashion capital of the world". Although this goal has not yet been achieved, Shanghai's internal temperament and spirit are becoming increasingly formed as the "fashion capital of the world".