How To Earn 20 Million In Five Years?
October 19th, five years in the field of e-commerce, I have encountered numerous difficulties, but no matter how embarrassing the situation, I always insist on doing.
Electronic Commerce
And I firmly believe that I can achieve a career through it. I did not think that today I really did it: 20 million of the company's output value comes from 9 e-commerce.
As the old saying goes, "no more pleasure than just music," and I would be happy to manage e-commerce over the past five years.
experience
If we feel that these experiences are superficial, we should laugh at them.
E-commerce is inseparable from IT talent, from web page production and maintenance to image optimization processing, from product information release and feedback to product sales and after-sales service, e-commerce talents are the protagonists.
The e-commerce team I recruited is very effective because I am not IT.
Elite
Therefore, many reasonable and efficient suggestions were put forward by them.
The engine of electronic commerce is in the information release Office of the product. My aim is to make all possible efforts to release as much information as possible.
So far, our company has the following ways to distribute information: mail group, Wangwang group, Wangpu, Baidu promotion, network optimization, blog promotion, Forum promotion, E call statistics, etc. The purpose of doing so is to generate traffic.
The traffic volume is one of the focuses of the Ministry of electronic commerce. In the monthly plan of the month, the Ministry of Commerce will assign tasks very well, and check the progress of the project every day and every week.
Product information writing is also important because it is directly related to attracting customers' eyeballs and placing orders at once.
In this regard, our company has a copywriter who is responsible for writing product information.
Product function differentiation is very small, to write a special copy according to each function, for example, the same product function A can be applied in the field of A to write copywriting A; function B can be applied in the field of B to write copywriting B.
After subdivision, it is more targeted and useful to the target customers.
information
It will be greatly improved.
When a large amount of information is released, customer feedback information will be returned. At this point, the e-commerce team will be responsible for gathering the feedback information and sending the summary information to the e-business account department in time for them to follow up.
In order to achieve timeliness, their relationship is mainly achieved through "trade links".
Because my customers are all brought in through the Internet, I have omitted the link to go out to pull business.
It is precisely because of this link, I not only saved a lot of money, but also across the mainland, with customers from all over the country.
To my delight, my foreign trade e-commerce team won a good start. First, I pulled back about one hundred thousand orders, which gave me a broad prospect of foreign trade.
In order to achieve efficient operation of the company, the telephone is also essential in addition to networking.
The company must ensure that every staff member has a telephone, and the purpose is to facilitate communication with customers on the one hand and facilitate communication between colleagues on the other hand.
In the telephone reception, we must make good telephone records, such as asking how the customers call us to find us. After statistics, they are provided to the Ministry of commerce through the "trade link", so that they can quickly adjust and improve the way of issuing information.
In the successful operation of electronic commerce, we must find some bright spots of "people without me, and people with me". Otherwise, no writing will be effective.
For example, our bright spot is: Gao Rui fan is the only dedicated fan on the Qinghai Tibet railway; the company promises "one year replacement, three years warranty" and so on.
Over the years, I have summed up a very important experience in e-commerce. That is to maintain team coordination, because team incompatibility will affect the operation of the entire company.
For example, the customer department is responsible for contacting the target customers. They answer questions about the products for customers. If they encounter problems that can not be answered, they will quickly pfer the problem to the engineering department, and the technical engineers will be responsible for detailed answers.
I require every technician's mobile phone twenty-four to be in the boot state, so that customers can contact us first and get solutions when they encounter unexpected incidents.
And in order to facilitate customers to quickly contact us, we also opened the national 400 phone.
To sum up, e-commerce should be bigger and stronger. First, we must have an active e-business team. Two, we should explore the bright points of products and services, and three, we must maintain team coordination.
As long as you have the above three conditions, I believe you will be like me, holding a double-edged sword, and will be invincible on the battlefield of e-commerce.
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