How To Have High Quality Customer Resources?

A few years ago, I was just one.

All this is due to MSN.

Because the distance between customers in the foreign trade industry is far away, we must use some remote tools to really familiarity and understand, so I began to use MSN.

My initial MSN resources came from the company's customers only, but slowly, I began to realize that many relationships may not be able to achieve business cooperation in the immediate future, but there will always be some useful time. Compared with the company's business, MSN will become my private capital as a personal chat tool.

In this way, I began to run my MSN connections more actively.

Then, a new problem began to puzzle me: how can we maintain hundreds of thousands of customers? It is impossible for a large number of customers to maintain one by one each day. How can we improve communication efficiency?

After repeated practice, I summed up the following experiences:

First, set the heat index. According to the familiarity with the customers, they divide them into three grades of high school, and different customers set different maintenance periods.

Low grade customers are part of the need to concentrate their firepower. They must communicate with each other for a short period of time and capture their current needs and interests in the process of chatting.

Those who are above the medium index are exchanged for two or three days or even a week.

After that division, it is clear at what time the customer should be contacted. No need to blindly contact all customers and increase unnecessary online time.

Most of the time, I have to communicate with more than ten MSN customers, so I need to plan ahead when I want to talk to anyone.

I will record the customer's industry and schedule in advance, and check the records before each exchange.

In this way, I can communicate with customers who are in a similar state of work at the same time, without changing ideas and avoiding unnecessary waiting or chatting.

It is said that businessmen are the most precious of times, so efficiency is the key.

My experience is to make a presentation outline before chatting, so as to achieve effective communication in a relatively short time.

Now, I have my own trading company, and the high quality MSN customer resources of these 2000 people have become one of the capital that I can not copy and copy in my startup.