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How About The Profit Space Of Men'S Jewelry Store?

2010/10/19 17:18:00 129

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Young people between 18 and 35 are today.

Male jewelry

The biggest buyers, new and changing jewelry are their first choice.

Emerging fields

It has been noticed by jewelry manufacturers in Guangdong and Zhejiang that most of the copper and silver ornaments sold in some fashion streets are from there.

The high-end male jewelry market is also occupied by the United States, Denmark, France and so on. From the current situation, male jewelry has just started.

development space

Very large.

When many businessmen look at women's accessories, why don't they wave a few hoes in the male jewelry market?

Shop location

Men's jewelry stores are best located in the street or bustling business district where jewelry stores are concentrated.

Shop layout design should be stylish, not too luxurious, but elegant and generous, with the unique cultural connotation of men's jewelry, in order to achieve the characteristics and details of men's jewelry.

Management content

They are mainly ornamental articles that are unique to men and can set off personality and temperament, such as rings, necklaces, necktie clips, brooches, sleeves, belts, pens, watches, lighters, cigarette holders, cigarette packs, arms hoops, suits, harnesses, wallet, buttons, bracelets, bracelets, anklets and so on.

In addition, the counters and optional shelves can also be placed on men's products in a row: straight suit, smart windbreaker, bright leather shoes, fashionable waist, expensive necktie, perfume and health products.

business strategy

Track the fashion trend of male jewelry and try to figure out the consumption psychology of men in jewelry, and guide them at any time when choosing jewelry.

For example, men who do business prefer gold jewelry. The rings they carry are wide and large. They also engrave their names. When they talk about business contracts, the rings with names are used as seals.

The characteristics of franchised stores must be distinctive.

The saleswoman's sincere smile, tender expression, appreciative gaze and proper support are intangible assets.

Conditional shops can set up a leisure bar, put all kinds of books and fashion magazines about men. If they are tired, they can sit down and rest, drink a drink, and turn over magazines.

Focusing on public relations promotion, we can consider holding: "men's best clothing Award", "men's style competition" and "all men's model fashion show". All judges are women. This is a sensational trick. TV, newspaper and radio reporters will not be invited.

You can also print some exquisite men's jewelry handbook to infiltrate the deep affection of a woman's deep concern for men.