People's Motivation To Pursue Luxury Goods

Human pursuit

1, the value of luxury goods is relatively durable, so it can be used as a storage.

2, luxury can show a person's social status.

This is a distinguishing feature of human beings from other animals.

For most species, their size depends on their size.

In human society, status is more than dependent.

3, the pursuit of beauty is also an important factor in the demand for luxuries.

There is an old saying in China that things are scarce.

Scarcity is a necessary condition for goods to become luxuries.

Luxury is internationally defined as "a consumer product that is unique, scarce and rare beyond the needs of people's survival and development". It is also called non life necessities.

Luxury brands come first from the luxury they serve.

In terms of economics, luxury goods refer to products with the highest value / quality relationship ratio.

From another point of view, luxury goods also refer to the products with the highest ratio of intangible value to tangible value.