Small Ben Business, He Was So Successful.

Lao sun is an honest farmer in Leizhou, Guangdong, but likes to do business and always thinks he is a businessman.

But he didn't earn enough money to start his own business until he was 40 years old. He used the money to buy a motorcycle and started business in Leizhou.

In the city of Leizhou, Lao sun is the oldest and the one who can't make the most money.

At the age of 42, Lao sun's passenger

At the age of 44, Lao sun's operation business failed, and his old son actually went bankrupt.

The old man who had no way to sell broke the CMB and borrowed 80 thousand yuan to run to Guangzhou third times.

Like many people who earn the first pot of gold from small businesses, they have tried many kinds of business before they succeed. Although they have not accumulated wealth or are poorer than before doing business, they still owe their debts, but they have a different wealth than those who have never done business.

Avoid vicious competition -- the survival of small businesses

Lao sun was helpless in Guangzhou. I heard that the new shoe industry city of Zhanjiang was crowded with people. They went to the new shoe city to get warm. The fish who had soaked in the fish market all year long did not have fish smell on the fish.

After a few months in shoe city, Lao sun wanted to understand one thing. The reason why Guangzhou's professional market thrives is because it is smaller than a larger market.

However, as many successful small business operators that I have interviewed have succeeded in doing, these small operators not only do not actively seek competition, but also do their best to avoid vicious competition, and then they can survive in their respective advantages.

Lao Sun said: the professional market is the best space to avoid vicious competition.

Lao sun rented a pavement in shoe city. The goods were collected from the wholesale market of Guangzhou's Liberation South Road. At the beginning, what shoes sold and shoes were sold, and a pair of shoes could earn 5 yuan to 20 yuan. They could sell 30 pairs of shoes in one day and more than 100 pairs in holidays.

A year later, Lao sun began to customize the shoes of various styles and colors to the manufacturers in the wholesale market according to the market feedback from the pavement, and the business became more and more lively.

Now, Lao sun has three shops in Guangzhou and rents a shoe store.

This year, the 48 year old sun is going to open several shoe shops and run chain operations. For this reason, thousands of pairs of shoes have been stocked in the warehouse.

Lao sun bought a building in Guangzhou, and his wife, children, elder brother and sister-in-law came to Guangzhou.

Lao Sun said, "life is more than 4 years ago."

Doing business for the poor -- the way for the poor to run their business

A person must first know where his customer base is.

Lao Sun said that his family was poor. He knew the psychology of poor people buying things. When he opened shop, he thought he wanted to do business for the poor.

It is hard to do business on the surface of the poor. It is the best to do, the poor see the world, the quality and style of the product are not very picky, and they like to be in fashion.

Shopping is nothing more than cheap and two fashionable. As long as your goods are cheap and fashionable, they must sell well, so Lao sun has been selling low-grade shoes ranging from 20 yuan to 50 yuan and 60 to 100 yuan of mid-range shoes.

Lao Sun said: the townspeople should be prepared from sandals, leather shoes, sports shoes and slippers. They need four or five pairs of shoes a year, so many people in Guangzhou have a good market for shoes.

Return on investment

Lao Sun said, a 20 square meter pavement in shoe Town, the monthly rent plus water and electricity charges to 9000 yuan; to the wholesale market of shoe industry wholesale price, each purchase of shoes is 100 pairs, so the liquidity should be prepared for forty thousand or fifty thousand yuan, the operating cost of a eighty thousand or ninety thousand yuan is OK.

As long as the operation is right, it is no problem to recover the cost two years.