International Designers In China

Yang Ziming: in 2010, he won the honorary title of "outstanding young fashion designer of Asia" in 2010, served as the chairman of China Fashion Art Committee, and won the title of the Sixth China (Guangzhou) fashion figure. In 2009, he won the title of "best men's wear designer" of China Fashion Awards in 2009. In 2008, he won the "Fashion Designer Award" of fashion designer 2008 in 2007, and became the first Chinese brand designer to enter New York fashion week in 2007 with Cabbeen. He is currently the chairman and design director of CABBEEN Garment Development Co., Ltd. in Guangzhou.

Starting point of life boxing and racing

Yang Ziming was born in Shishi, a cadre family, belonging to the "70 after".

The two elder brothers and two elder sisters are the most unruly.

Yang Ziming, who was young, had no interest in learning, but he could not suppress the movement of cells.

In middle school, he became the most lightweight boxer in the locality. For the most lightweight Yang Ziming, it is important to have the pride of "finishing the game" in a situation of great disparity in strength. No matter what, it is a reflection of self defeating.

In boxing, even sweating and swollen, Yang Ziming's enjoyment is beyond the understanding of others.

High impact confrontation can arouse his more vigorous fighting spirit. Yang Ziming likes boxing. Because of this, he learned patience, learned to persist, and was obsessed with the pleasure of conquest.

After losing his sense of accomplishment in boxing, he put the new target on the racing car.

But it is precisely the moment with dangerous and exciting racing cars, which has trained Yang Ziming's tough personality, and even the combination of black, yellow and stainless steel in his spacious and simple office can not help reminiscent of road traffic paints.

This man who is full of desire to conquer likes one, two, three times...

Hurtling down a bend!

All obstacles in his mind are enough to give him the desire to conquer and urge him to keep moving forward.

Shishi is the earliest garment production base in China. It is not far away from Hongkong. It is one of the early weathervane indicators for clothing in the mainland.

Yang Ziming grew up in such a business environment and formed his own understanding of fashion.

Fashion can not be separated from commercial operation. Only the design approved by consumers is valuable.

Newborn calves enter the garment industry

At the age of 20, Yang Ziming was eager to dress up and fantasized about having his own brand one day.

The newborn calf is not afraid of tigers. Yang Ziming, who knows the sky and earth, has begun his initial shopping experience.

He found that the processing of Japanese manufacturers, capital can be rapidly accumulated, and the opportunity to see the latest fashion design abroad, Yang Ziming began to cooperate with Japanese clothing manufacturers.

With the spirit of Minnan people fighting hard to win, Yang Ziming's diligence and steadfastly gained trust from his partners, and business is improving.

A factory with only a few dozen people, burning the midnight oil and working overtime every day, once again tests Yang Ziming's heart.

Making money is a goal, but not a dream.

Yang Ziming looked at the monthly profit multiplied, but he felt a bit overwhelmed. Is that his future career?

Do you do it?

Yang Ziming often has some arrogant ideas and a fierce mentality. Perhaps it is precisely because of such an idea and mentality that he has achieved today's "Mr. CABBEEN".

With all the money, Yang Ziming went to Hongkong, the Oriental fashion capital, without hesitation.

Perhaps, here a fight, the unreachable dream, is close at hand.

He also did not say, "when he first arrived in Hongkong, he felt that he was ignorant, small and stressful."

Yang Ziming looked around for opportunities in Hongkong. Finally, he met a friend who was willing to work with him to create his own brand.

As for the positioning of fashion, Yang Ziming has been very clear from the beginning.

Yang Ziming, who had no painting basis and had not received professional training, completed the first design drawing personally.

He admitted that he could not draw a renderings of birth figures as a professional designer.

But he knows clearly what his strengths are.

With many years of experience in garment processing, Yang Ziming can quickly and accurately draw the blueprint he wants, and he can also supervise himself from plate making, proofing and cutting.

Such practical design made his idea fully realized.

In this way, the clothing brand CABBEEN was finally born in Hongkong, and Yang Ziming's dream is just beginning.

The future trend is becoming more and more narrow.

Yang Ziming's brand at the beginning of its creation, because there is not enough capital investment, coupled with the complexity of the clothing market in Hongkong, makes brand awareness has been unable to open.

But then, by virtue of good quality and credibility, as well as repeated word of mouth of repeat customers, bit by bit accumulation, brand awareness is higher and higher.

In the most brilliant days, he opened to eight stores in Hongkong, though not large, but the products were selling well. Many Southeast Asian customers especially liked CABBEEN's works.

Just as the company went all the way, the crisis came quietly.

In the middle and late 90s of last century, the sudden Asian financial storm struck and the pain of the situation kept Yang Ziming fresh.

For the first time in his life, he experienced the feeling of confusion and helplessness.

"Suddenly, everyone is not buying anything!

In two months, there was no money in the company's account, and it could not afford the wages and rent of the employees.

All orders from Southeast Asian customers are not picking up. "

Yang Ziming recalls.

For him, all the primitive accumulation and hard efforts were gone, and the rest were clothes that nobody wanted.

Faced with the blow, Yang Ziming, who is optimistic and advocating challenge, does not have much time to mourn and sink down.

Then he made a firm decision to withdraw from Hongkong and fight for Guangzhou.

Yang Ziming's initial involvement in Guangzhou seemed to be lacking in confidence. In his view, he was thankful that he could sell the clothes he had overloaded at that time and tide over the difficulties.

But when he rushed into Guangzhou, he was surprised to find that the market potential was great. Guangzhou people liked CABBEEN's costumes very much and sold them in a very short time.

With this cash in hand, Yang Ziming stepped up his horsepower, developed at full speed, and released himself. He had more confidence in his future development.

He knows that he has found a market of his own.

In this way, his product entered the national market in 1997 and set up a general management company in Guangzhou.

At that time, their style of dress was very glamorous, and the visual impact was very strong. What's more, there was also the design of the body waist line that was considered "very feminine" in the late 90s of last century.

However, in those days, such styles of clothing were controversial. Many people were watching with suspicion.

Such a brand was naturally regarded as an alien at that time.

But fashion circles are like this, and the more exotic they are, the more popular they are.

All this has been proved by the beginning of the 2004 China fashion week.

Yang Ziming's clothes stand out in the artistic design of "Chinese elements".

"I serve the public. All the clothes I saw on the T platform can be bought in my brand store."

In 2009, designer Guo Pei, who was performing with Yang Ziming, made a 50 kilogram of Chinese clothing, which has been controversial for four times in China.

"I like her stuff too, and I think I can enter the museum, but I can't. I'm a commercial designer."

Claiming that his first status is artistic director, Yang Ziming, who loves design, also takes the initiative to learn EMBA, because he knows he has two roles.

"I always encourage colleagues in the marketing department to quarrel with designers, but generally I prefer designers to more."

He said, "designers have the designer's character, businessmen have businessmen's thinking, often MIX.

Business always looks at the market, but fashion depends on the trend.

One is based on reality and one is forward-looking.

"It's easy to form a gas field by blending a group of people with similar personalities, so it's easy to mold the brand."

Yang Ziming also likes to express the business enterprise as "creation". "Brand is a living person, having his own way of thinking and life.

I think the marketing adjectives of all brands are similar. Many people confuse marketing positioning with brand positioning. In fact, consumers can be all people in a large group, but brand positioning can only be one of them.

I shape a person, one of these people, they like it, that's all. "

Yang Ziming said that when the company operates, the direction of the brand of Chinese culture tree will not change, and the way that the brand does international Chinese designer brand will not change, because the original brand is undoubtedly the long-term trend.

In his view, the trend of fashion clothing in the future will only become more and more "narrow" but not more and more popular. When a brand is endowed with the soul, its audience will be restricted at the same time, because everyone's soul needs are different.

Subverting fashion is creating fashion.

Through unremitting efforts and arduous efforts, Yang Ziming's enterprises are gradually on the fast track.

Since 2002, he has launched a large-scale brand conference annually.

The truly mature and shocking event is the fashion of "subversive fashion" held in Beijing International Hotel in April 2002.

At that time, the fashion industry in Beijing caused a great impact and shock, and the response was very enthusiastic.

This is not only because of its grand scenes, but also because many of the designs in the release are very bold. Asymmetrical, collage and mashup fabrics are in the middle of men's wear. There are few domestic men's designers who dare to use these fabrics, but Yang Ziming did.

"Subverting fashion is creating fashion!"

The publicity and show in Beijing film studio is just a process of accumulation for Yang Ziming.

He said, "subversion" is "alternative innovation", and "fashion" is "to guide the trend."

In Yang Ziming's mind, striving to make CABBEEN become "the cultural brand with international youth fashion background and design culture" is the ultimate goal of realizing personal life ideal and personal value.

November 24, 2002 is Yang Ziming's birthday.

On that day, he received a special birthday gift. He signed a contract with the mayor of Hongkong, who was invited to invest in Hongkong at the Hongkong International Convention and Exhibition Center, and stationed in the Gao Gai high tech park to build a large production base and a logistics distribution center.

The project covers an area of 18 mu, with a total investment of more than 24 million yuan.

Things are not accidental. With the development of the company, the reconstruction of large production bases has already mentioned Yang Ziming's agenda.

He saw that the grand blueprint for Shishi to build a famous Chinese garment city and China's leisure clothing production base was becoming clearer and more exciting.

For Yang Ziming, 2007 was an extraordinary year.

CABBEEN 2007/08 autumn winter series is released on the show of fashion week in New York. This also indicates that the team led by Yang Ziming has marched toward the international March.

True self and subversive style did not change because of going to New York. The press conference in New York was very close to the style of the past. Yang Ziming did not make more changes in the US market.

He regards the extensive and profound Chinese culture as an inexhaustible source of his own design.

While following the national culture and integrating the elements of the trend, we integrate our style into the international trend, and show our works on this international platform.

Yang Ziming believes that the brand of Chinese local designers should stand out in the world fashion stage. First of all, we must stick to originality, adhere to our national culture and stick to our own design style; secondly, we should voice our own voice, show our works to the international fashion stage, show the design of the country, and change the narrow understanding of "China = Manufacturing".

From another point of view, our local designers should also attach importance to their own stage, because they have been discussing the topic of "China's rise". This is not a brand that can be changed. It needs all Chinese clothing brands to work together.

From the perspective of market capacity or the development trend of fashion industry, China has high potential.

Therefore, they will always attach importance to every show in China.

Fashion subversive

Impression of quotient

Fashion subversive

A fashion designer known as "fashion subversive" by the media, he was born in a short span of two years, from Bai Ding to the most representative Chinese fashion designer. His experience is legendary in itself.

The impression of Mr.Cabbeen (Mr. Yang Ziming, CABBEEN) can always see that he is wearing a conspicuous ear stud, a fashionable hairstyle, a sharp facial line and a medium height figure. He is wearing a POLO shirt with a flag on the interview, which is said to be a public service design director. In general, he looks more like a pop singer or an editor of a fashion magazine.

Looking at the pparent butter paper card handed over by him, it says the chairman and artistic director, as his business card shows, his name has now been closely linked with CABBEEN's young and dynamic brand.

Yang Ziming, a man who designs and sells a man who is dazzled and fascinated by men's clothing, is a superaged boy with a strange experience.

In the interview, he mentioned his two favorite sports, racing and boxing.

"As a racing driver, the track is my stage; as a boxer, the boxer is my stage; and as a designer, T is my stage, and I am very pleased and excited to stand on such a stage to show myself."

Yang Ziming said.

Whether it is racing against the clock in the racing field, no slack, or accurate judgement on the boxers and rapid attack, it is full of tension, excitement and challenge, which is just like what he is doing now.

It is a challenge to introduce the western fashion into the old East, to form Oriental fashion acceptable to the Orient, and to let the Orientals really accept the western fashion.

At work, he must keep abreast of the trend of the world's popularity. Just like in the racing field or on the boxing ring, as long as there is a hesitation of 0. seconds, the consequences will be unthinkable.

It is also indispensable to introduce western elements while maintaining original style. It is a challenge to combine these two distinct elements so as to make them both contradictory and unified.

Yang Ziming's core design concept is "to subvert fashion and create fashion."

Many designers say their inspiration for designing clothes comes from life.

Yang Ziming said, "my inspiration comes from enjoying life."

Yang Ziming in his life likes to travel, feels the local customs, and observe their living conditions and inner activities.

"Knowing what they need and what they want to express, the inspiration comes naturally."