Quanzhou Shoe Enterprises Layout Internationalization With Strategic Vision

On October 20th, a few days ago, Zhou Shaoxiong, Ding Shizhong and Xu Zhihua held a "sonorous three person line" at the Fujian business forum held in Xiamen. They are respectively quotient of quotient. Internationalization And how quotient use capital market International mergers and acquisitions are discussed.

Quotient has an international perspective.

When discussing the topic of quotient's internationalization, Zhou Shaoxiong, Ding Shizhong and Xu Zhihua invariably talk about the origin of the family and overseas Chinese. It can be said that in Quanzhou's hometown of overseas Chinese, which is frequent in cultural and economic exchanges with foreign countries, quotient has a natural sense of internationalization and marketization.

Zhou Shaoxiong said that his father was a foreign exchange dispatched member of Kimi. When he was little, he often followed his father to send overseas exchange bills to overseas Chinese families. He not only felt close ties between his hometown and abroad, but also understood that men should aspire, dare to go on and take responsibility.

Ding Shizhong was a descendant of the Arabs. Over 500 years ago, his ancestors crossed the sea to Quanzhou. Ding Shizhong said that his town of Chen Tai, Jinjiang, is a place where commercial cells are easily sprouting, because the people here have the spirit of dared and undefeated, which is the most basic talent of business. Local people have a tradition of making a living overseas. Overseas nationals earn money and send capital back and bring market information and orders, thus giving birth to local manufacturing. Living in this kind of life Environmental Science He seems to be born with the importance of market and internationalization.

Xu Zhihua's grandfather returned home from Indonesia at the age of 9, and his family was counted as a returned overseas Chinese. Xu Zhihua said that in the process of growing up, he always accepted the edification of overseas Chinese culture. For example, which Chinese School in the hometown is donated by overseas Chinese and which road is the overseas Chinese donated? Most of the scholarships, stationery and schoolbags he received from elementary schools to secondary schools were awarded by the education fund established by overseas Chinese. It can be said that this atmosphere made him realize that entrepreneurs should have a sense of social responsibility and return to society.

Layout internationalization with strategic vision

Talking about the quotient's internationalization. The three representative quotient respectively expounded their entrepreneurial process.

Zhou Shaoxiong said that China has joined the WTO. This international competition is not only for Chinese enterprises to go out, but also for foreign enterprises to enter China. Now, almost all the world's famous brand clothing are entering the Chinese market. If the domestic market is unable to keep up, what is internationalized? Therefore, it is not an export enterprise that should consider the issue of internationalization. Domestic enterprises can defeat these foreign giants in the Chinese market, and it is also a manifestation of internationalization. Only by winning the competition between local brands and international brands can we expand overseas markets better.

The internationalization strategy is always upholding since Xu Zhihua took office. At the forum, Xu Zhihua said that now the whole market is a global market, and the Chinese market is a part of the global market. Therefore, Quan enterprises should break through the bondage of their ideas, embrace internationalization actively and internationalize with strategic vision. Many factors, such as brand elements, human resources elements, capital capital elements and means of production, should be considered globally.

Ding Shizhong said that China has now transformed itself from a large domestic producer to a big seller of its own brand, but it is not a big country with international brands. At present, Chinese enterprises should not only expand in China, but also go global. "Enterprises must be internationalized sooner or later. Next year, Anta will set up 20th anniversary and live 20 years to be internationalized. Ding Shizhong said.

How to make use of capital for international mergers and acquisitions

Under the impact of the current international financial crisis, Quanzhou sports shoes and garment enterprises "go out" is particularly active, and take the form of direct mergers and acquisitions, cross sea marriages and other forms to open up the international market. Last year, Anta invested 330 million yuan from BELLE to acquire the high-end sports brand FILA of Italy, becoming the first sports brand enterprise to acquire international brand in Quanzhou sports brand.

How to make use of capital for international mergers and acquisitions and enter the international market quickly has become a concern of enterprises. "Acquisition is a good form of enterprise expansion, but it depends on whether the enterprise has the ability to integrate, digest and control, which is not in line with the strategy of the enterprise," Xu Zhihua said.

Zhou Shaoxiong believes that M & A is actually a kind of capital operation, which is a means to expand the scale of the capital platform in the course of the development of enterprises.

Ding Shizhong admitted that after the acquisition of FILA, he also faced enormous challenges at the same time of harvesting opportunities. He said that enterprises should do their best in order to avoid indigestion. "The most important thing is to cultivate a management team who is familiar with foreign market rules, has international brand operation management experience, and is familiar with the corporate culture." He also reminded us to guard against the trap of brand acquisition.

Zhou Shaoxiong suggested that the merger and acquisition of foreign enterprises by springs enterprises must consider the degree of integration with the corporate culture, be related to the product positioning of enterprises, and be familiar with the industry. "Brands need years of accumulation. Even if the brand already has ready sales channels and management teams, enterprises must see whether they can lead the foreign culture and enterprise team." Zhou Shaoxiong said.