Do You Want To Open The Ladies' Store? Site Selection Is The Key.

according to the investigation

In terms of sales volume, is women's clothing more dependent on store location than men's clothing?

Visited several large shopping malls in Beijing and found

It is an indisputable fact that "the location of passenger traffic is large", however, there is a large traffic volume.

Then, what are the consumer psychology behind the "good location" of female customers?

When shopping, most female customers like to stroll slowly, and the location is obvious.

For example, the front of the elevator and the shops at the corners of the floors tend to become frequent patronage of female customers, while those that do not rely on elevators do not stay in the corner.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female customers have the idea of "shopping and deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison.

In contrast, the purpose of male customers to buy clothes should be clear. Before buying clothes, they want to buy them well. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping.

A reporter interviewed several female customers at the mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" about finding out or beating up with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better store clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" to go shopping, the feeling of shopping in the mall is not as good as female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing.

The decoration of men's clothing stores in many shopping malls is not decorated with wooden materials into a simple style of coffee color.

And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality.

Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be more choices and they will not care about the location of the store.

But in fact, it is precisely because there are enough choices that they are not the same when they are "wandering" and "choosing".

In view of this, women's clothing enterprises in the shopping mall to strive for a better position is necessary for increasing sales volume.