Collection Of Fabric Marketing Channels

"Channel is king" has long been the consensus of the garment industry. As the intermediate link of the textile industry chain, the fabric enterprises have gradually realized the free conversion at home and abroad.

Today, with the integration of the global economy, there is no longer any distinction between internal and external trade. The whole market is integrated. We should not treat the market in a fragmented way. Instead, we should focus on how to integrate resources and open channels, to find hidden rules in operation, to find a breakthrough in the channel, and to bring tangible profits to the enterprises.

Some of the current fabric enterprises, some of which are mainly domestic markets, and some are mainly attacking the international market. However, no matter how the proportion of the domestic and foreign trade share is currently in the enterprise, the interpenetration between the internal and external markets is a foregone conclusion. As Song Xiang, manager of the Foreign Trade Department of Jiangsu Magnolia textile printing and dyeing Co., Ltd. said, "now it can not simply be sold domestically or foreign trade. For the fabric enterprises, the fabric may be sold to the garment enterprises for export purposes, and others' foreign trade may be the domestic sales of their own enterprises."

This view is also confirmed by the practice of many enterprises.

"This year, both domestic and foreign sales have increased. At present, the proportion of internal and external sales of the company has not changed much before the international financial crisis."

Haitian Textile Group Huang Bing drama manager said.

About 60% of Haitian Textile Group's products have entered the domestic market, and 40% have been exported. This year, we have strengthened the development of the domestic market.

"Because of the rapid development of sports brands in Quanzhou and other places around the location of the enterprises, the demand for sports functional knitted fabrics is strong, and Haitian textile is actively working with them.

Wang Yi, assistant general manager of Jiangyin Huafu textile and Garment Co., Ltd., told reporters: "this year, the proportion of products sold inside and outside the company is about 2: 8. Next, the proportion of domestic sales will gradually increase.

Through contact with the domestic market, we find that the quality requirements of domestic products are not lower than those of export products, and may even be higher and stricter.

Taonan Hengsheng Wool Textile Co., Ltd. sold at 9: 1, manager Liu Xichun analyzed. With the development of the western development, the demand for worsted fabrics in the central and western regions will have a continuous growth period. From the demand of varieties and colors, the eastern coastal developed areas will show the demand for high-end varieties, such as high cost light, fashionable, natural, green environmental protection, functional, easy care and other varieties, and conceptual products will become a potential demand.

"We will strengthen our cooperation with the textile and Trade Promotion Committee, and make use of the platform of Intertextile Beijing, Shanghai international fabric exhibition and overseas exhibitions, and make extensive contacts with foreign professional buyers for business cooperation."

Taonan Hengsheng is confident that it will further expand its international market.

It can be seen that the internal and external selling market has its own characteristics. Therefore, the pformation of internal and external sales needs an adaptation process.

But no matter with any client, there will be a process of running in with each other.

As a person in charge of a company has mentioned, there is no need to strictly define the internal and external market. For different customers, the two parties are just looking for suitable cooperation mode.

Channel development

The product positioning of enterprises is different, the target market is different, and the means of expanding channels are different.

For the export market, in addition to stabilizing the markets in Europe and the United States and other regions, the enterprises actively explore other new fields and reduce the risk of foreign trade.

For the domestic market, according to the different positioning of clothing brands, targeted products are introduced, and some enterprises try to create their own brands to embody the advantages of the complete industrial chain.

Zhangjiagang Jinling textile is a relatively large export enterprise. Zhang Xiaohua, deputy general manager, said that the cooperation between Jinling textile and domestic brand clothing has been in continuous development and development. However, compared with foreign trade, it is more unbearable for enterprises to do business with domestic brands for a long time, which is the most intolerable for enterprises that are accustomed to the framework of foreign trade letters of credit.

In terms of foreign trade channels, Jinling Textile Co., Ltd. has upgraded products and customers this year, focusing on expanding the Japanese market, adjusting the customer structure, making it more hierarchical, and staggering the delivery time in Zhangjiagang.

As a prelude to the development of the domestic market, Jiangyin Huafu textile and Garment Co., Ltd., since the second half of last year, has gradually established business cooperation with many domestic brands, including nine Mu Wang, gifted scholar, seven wolves, etc., both sides cooperate with each other in the development of new products, and cooperate with each other.

They hope to meet more friends at home and abroad in the Intertextile autumn and winter fabric exhibition this year, and further push the products to the market.

"Clothing enterprises of different sizes have different requirements. Large clothing enterprises will spend a large amount of basic cloth every year, and will find some strength fabric manufacturers to seek continuous and stable supply capacity and stable quality.

Fuhua family has a sound industrial chain, and the large scale of production coincides with it. However, these large enterprises are relatively cautious about the use of new products and new technologies, and will use them steadily and steadily.

Relatively speaking, small garment enterprises will be more bold in using new products. They are more willing to try the first time for our new products. "

The analysis of Fuhua weaving Market is quite in place, and the development of the channel is more decisive.

In the first half of 2010, Fuhua strengthened the further development and utilization of marketing channels, and established offices in India and China's Beijing, Shanghai, Hongkong, Guangzhou, Shishi, Keqiao and other places, focusing on the development of regional markets.

The head of YOUNGOR Ningbo Japan China textile printing and dyeing Co., Ltd. said that this year YOUNGOR textile will launch its own brand clothing "Direnzo". This initiative will further improve the industrial layout of the enterprise, that is, complete the production and supply chain from cotton spinning to fabric to clothing.

"On the basis of the original brand" Casting ", the brand name" Direnzo "is launched. It hopes to use YOUNGOR's high quality and low cost to quickly occupy its place in the domestic clothing market.