Knowledge Of Exhibition: Choose The Right Place For Exhibition

In the long run, the world's production base is in Asia, so Asia will be the future.

In fact, the exhibition of supply and demand has always been the exhibition idea of foreign exhibition companies.

Take Dusseldorf exhibition company as an example, it has two offices in Shanghai and Hongkong in China, but they are touring around the country every year.

Feng Peixi, managing director of the company, said that the main consideration of the company's choice of exhibition location is to get close to the demand market.

Owing to the different advantages of cities, all exhibitions can not be held in the same place, so different exhibition topics will be held in different cities.

He said: "we put Chinashows and other exhibitions in Dongguan because Dongguan is one of the five major machinery manufacturing areas in China, and is close to Hongkong, and Hongkong is the most concentrated place for buyers worldwide.

The actual results prove that our policy is right.

Domestic companies: limited to local exhibitions

However, domestic exhibition companies in this respect are relatively limited.

Taking a look at the exhibition market in China, it is easy to see that the exhibition companies in mainland China are very limited in the region.

The most typical example is the Dalian fashion show.

The Dalian fashion show has been held for more than ten sessions so far. It is well known in the industry and even has been certified by the UFI International Exhibition Federation.

Since the fashion show was held in Dalian without many producers or buyers, Dalian has not molded its own clothing industry and has no own clothing brand.

In fact, this is also true in Shanghai and Guangzhou.

The exhibition company in Shanghai (except the exhibition company specially making the National Exhibition) seldom co operates exhibition in other parts of the country. Similarly, it is difficult to find exhibitions in addition to foreign exhibition companies outside the exhibition market held in Shanghai.

The situation in Guangzhou is basically the same. Only private exhibition companies such as Hua Zhen and Zhenwei break through the regional exhibition.

Zhu Yulun, President of the Hongkong exhibition and conference Association, reminded the exhibition that the development of the exhibition should be combined with the local industrial development. This is the shortcut for the rapid growth of the exhibition.

Great potential for China's exhibition industry

StevenHacker, chairman of the IAEM International Exhibition Management Association, said that the last 50 years will be the century of China, and the exhibition market in China will have great potential for development.

Although it has just begun to develop, relying on China's energy and economic support, it is not hard to foresee that China's exhibition market will change dramatically in the future.