Easy To Ignore Knowledge Of Exhibition
Before exhibition
The purpose of the exhibition is not clear.
It is clear that the final purpose of exhibition is helpful to the completion of other tasks.
Generally speaking, the purpose of the exhibition should be to promote the company's products and help them move towards the market.
Ignore ginseng
Exhibitor Manual
。
This manual provides exhibitors' guide and saving money for exhibitors. Its contents are concise and easy to understand, including all the information of the exhibition.
It is too late to make the necessary documents for the exhibition.
Early production of exhibition forms can avoid mistakes due to time constraints.
Do not attach importance to the role of exhibitors.
As a matter of fact, the employees who participate in the preparations for the exhibition are special envoys of enterprises. They should inform them of the purpose, contents and expectations of the exhibition in advance, and the training of exhibitors is also conducive to the display of corporate image.
on show
Ignore
Visitor
Demand.
When giving information to visitors, do not ignore their real needs. Some important information is often implied in some insufficiently skilled questions.
* print out of print products and quality products.
Attendees may send out the printed products or products that should be retained. To avoid this situation, first, the exhibitors are willing to talk and understand the needs of strangers.
I am not familiar with product demonstrations.
It is necessary to communicate with staff before exhibition so as to ensure they are familiar with exhibitions and exhibits.
? set up too many representative offices.
In fact, strictly controlling the number of exhibitors and stipulate that no time to work without exhibitors is beneficial to exhibitors, but specific tasks should be assigned to each person.
After Exhibition
Ignore the follow-up work after the exhibition.
After a long time, no follow-up work is easy to be abandoned.
Exhibitors should set up a timetable before participating in the exhibition so that they can follow up daily and urge the sales representative office to follow up in time.
Ignore the evaluation of exhibition effect.
The more clearly the exhibitors know their performance at the exhibition, the more helpful they will be to improve their work in the future.
After each exhibition, the effect evaluation should be carried out immediately, so as to continuously improve itself.
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