Shoe Shop Can Not Be Ignored Details

In 2010,

The author has served many terminal stores and found:

The shops that have done well in detail are stable in business and fast in breaking through.

Shopkeepers who do not want to fill in forms are naturally following their own practices to manage the store business. It is not the fact that business is not up to the present day, which is the bad stock backlog that day. They can only ask the company for the conditions that they want, and do not have their own initiative competitiveness.

We often hear that people in the clothing industry often cultivate such talents:

Shopping guide - Store Manager - market supervisor or trainer - Branch Manager or deputy manager - Company Department Manager - marketing company executive.

This path has grown up in talent, in two famous brand clothing enterprises in Wenzhou I know two, one to do the southwest Northwest Region Chief trainer, one has done a district marketing department deputy manager and self management department manager, all are women, in the industry is a successful professional manager.

Women's heart and soul are embodied in these two women. Their regional performance is the top one or two in the local market position.

Why is it difficult for China's footwear industry to refine the management from the roughening management? The key is not to do all the staff services. Most of the shop attendants are women.

Male employees are often less careful than women, and most of the positions of shoe managers are occupied by men.

Men often hang big businesses in their mouths, talk about strategies in detail, ignore details management, and make shoes marketing. They are not high-tech products. They are easy to homogenization on products and marketing means. They can only compete in a certain stage to accumulate differentiated skills in continuous details.

What we have said here is not to say that the strategy is not necessary. The directional things can not be lost. In the right direction, we will be able to do the details.

At the same time, I have seen two male footwear managers, one of whom is a small business who has been a consultant or a manager of marketing department. He has never been able to pass on to a company as vice president of marketing, and has been a branch manager of a regional market for three years. Now he is promoted from a branch manager to a department manager of a marketing company, and he is in the same company with the above marketing vice president.

The former will say that the latter is good.

The industry carefully inquired, and knew that the original posts of two people had not made any contribution or successful cases, that is, the details have not yet been done well, and they want to call the national customers in the new departments. I think it is a good thing to say that things should be changed to qualitative changes.

These two, unless the company gives them some learning platform, or they are willing to study hard, take root in details, do more things that are conducive to the actual development of the company, or else they will be successful, it is hard to predict.

Therefore, details management is testing the service ability of China's footwear industry, especially in terms of store operation.

People who play crazy details are only a small number of people. Most people only play flicker.

Finally, the strong always abide by the rules of marketing to win in the business circle.