How To Open A Sporting Goods Store

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According to the market research and analysis of more than 3000 sporting goods stores and chain stores in China, the profit of this kind of industry ranks among the forefront of China's service industry.

The average consumer turnover rate is as high as 75%, and individual chain stores even set a 95% success.

It seems that the sporting goods business is indeed expected to become a gold industry.

Business scope: main sports brand products and outdoor leisure products.

Compared with the past, sports products at present are extremely rich, and there is a trend of continuous refinement and specialization.

Generally speaking, investors can determine the scope of business from two paths.

One is to open a single brand store.

For example, only Nike or Adidas products.

Its full range of products can include sportswear, shoes, socks, hats, bags, and all kinds of sports accessories and sports equipment.

The two is to take multi brand road.

It can also run many sports brands, and even engage in recreational brands such as crocodiles, and so on.

At the same time, according to the investment strength and business direction, some professional sports equipment and outdoor sports products can also be properly introduced.

Opening conditions: the investment amount is 7.8 million, and the shop area is eighty square meters.

Capital - setting up a sporting goods store, especially the exclusive store which is the top international sports brand, can not invest too much money.

First of all, it is stocking. Generally, according to the retail price, the first batch should reach 500 thousand yuan (the actual purchase price is lower than this figure), followed by the overall storefront decoration, including equipment shelves, telephone, cash register equipment, etc.

The cost is about 17 - 180 thousand yuan: third is the rent, which will show great difference according to the location of the city, area and location.

It is estimated that in a small city in Jiangsu and Zhejiang provinces, a 60 square meter (it is understood that most of the current brand stores are more than 80 square meters, and the main store is 120 square meters). The annual rent of shops is 13 to 140 thousand yuan, and most of them are about 200000 yuan.

In Shanghai, the rental price in urban areas is very high, and in the more remote Songjiang area, it has to reach about 200 thousand yuan.

In addition, investors need to have tens of thousands of dollars in liquidity.

Initially, the total investment should be between 70 yuan and 800 thousand yuan.

Stores -- the area of sporting goods stores depends on the scope of business and the development goals.

The scale can be large or small, but generally speaking, the area with a shop area of more than 60 square meters is appropriate, that is to say, it can take up two facades.

Only in this way can we display the brand image of sports franchised stores.

Staff - 4 shop assistants (including 1 shopkeeper).

Of course, the specific staffing should be adjusted according to the actual passenger flow.

In addition to the sales personnel's duties, the salesperson's qualification requirements may also be left to the self owned shops by some dealers but unfair to other operators.

Therefore, the key to self operated sporting goods stores is to find reliable and stable purchasing channels, which not only guarantee the sufficiency of goods, but also make them genuine and cheap, and stop counterfeiting and shoddy products.

Franchising is a more reasonable investment method for investors who do not have relevant industry experience and have not yet reached a certain scale.

At present, many top sports brands in domestic distributors or partners have developed into a large scale sporting goods retail chain enterprises.

The advantage of joining is that through centralized purchasing at headquarters, stores can purchase props and products at lower prices, thereby reducing costs, ensuring goods and quality.

At the same time, a good public image and popularity of headquarters can also give consumers a sense of trust.

In addition, it can also get many help from location evaluation, staff system training, unified advertising, and futures order.

Of course, the franchisee must abide by the rules and regulations of headquarters.

For example, the discount sales promotion means, although the independent behavior of each store, but the discount rate and the quota also has certain restriction, generally listed within three months of the new products can not reduce their own prices.

The secret of success: product decoration at the same time, grasp the hot trend.

The sales of "sharp" sports in Shanghai port Hui square are currently around 120 yuan, 1 million 300 thousand yuan, and there is a trend of further growth.

Two secrets of success are worth learning from:

Product is good, decoration is also important - "sharp" sports to operate Nike, Adidas and other top brands, product is good.

And the top brands are the overall storefront design.

Fashion and unified store layout is not only to highlight the display of goods, but also to improve the image of the shop.

Management is the key. Running a store can not simply look at the amount of sales.

Before opening a store, it is necessary to identify the major consumer groups through surveys, and then make a combination of commodities.

In addition to relying on direct communication between shop assistants and consumers to understand customer needs, we must also analyze and monitor sales data (with system management software for timely inventory), so as to grasp the sales hotspots and development trends, so as to provide reliable information for preparing for next season's purchase.

Site selection and ordering: site selection, paying attention to the surrounding atmosphere, giving consideration to the profession and the public.

Site selection is the key to choosing a suitable neighborhood.

The most leisure brands and similar sports brand shops around the sporting goods store should be first-class or near first class.

Only in this way can we cultivate a business atmosphere of fashion, sport and high taste.

Improve consumer awareness - although some top brands are not well-known in China, many young people are familiar with their new products. But at the current level of consumption, more people do not know how to play basketball, basketball shoes or tennis shoes.

When buying goods in general, the main factors to be considered are brand and appearance, not function.

Therefore, when the product concept has not been extended to such a detailed and in-depth situation, operators should pay more attention to the brand line, and improve the consumers' cognition of products through communication in sales.

Earnings forecast: annual sales of two million yuan, three years to recover investment

Take 60 square meters of exclusive stores as an example, the total investment is 750 thousand yuan.

The annual sales volume is 150~180 million, the sales discount rate is 35% (excluding discount factor is about 30%), gross profit is about 650 thousand yuan a year, and then deducts the sales cost cost of 460 thousand yuan (the expenditure is shown in the following table, the annual calculation is 10000 yuan), the annual profit is 190 thousand yuan, and the investment can be recovered within three or four years.