What Are The Business Opportunities Of Diloni'S Children'S Shoes Store?
All say happiness The family is the same, Ouyang. Ma'am In the same way, as a successful white-collar worker, a car, a house, a happy family and a successful career have always been an enviable life. But she is always a little small. annoyance It is to worry about buying shoes for her son in elementary school. Little boys wear shoes at a premium, and compete in school with their classmates, advocating brands and pursuing brands.
Looking at the present market, children's shoes market is generally small in scale, low in quality, monotonous in style, less in brand and less in famous brands, and she also dislikes mediocre monotonous and coarse children's shoes, so that her children can wear fashionable, changeable, high-quality, personalized children's shoes.
So every time she buys shoes for her children, she spends a lot of energy and worries her.
She wished to find a good children's shoe store and solve the problem at once.
Nowadays, clothing stores and adult shoe stores are everywhere in the market, but children's shoes stores are hard to trace.
There is neither a well-known brand with a strong reputation to lead the market, nor a store with a holistic image to attract customers.
According to statistics, the number of children aged 3~12 in China is about 230 million. According to the urbanization ratio of 45% at this stage, the population of urban children in this age group reaches 100 million.
This means that if the children consume 4 pairs of shoes per year and the average price of each pair is 40 yuan, the market will be more than 16 billion.
According to the existing population projections, the highest birth rate in China next phase will be around 2016, with a peak population of 2028, and we will have the fifth round of "baby boom" in this period.
In other words, China's children's industry has at least 20 years of bull market. With the continuous improvement of consumption ability and consumption consciousness and the advancement of urbanization, the market capacity of children's shoes will double every year.
So there is great potential in the market of children's shoes.
It is a rare blue ocean in the fierce market competition, and there is unlimited room for development.
The reporter understands that at present, the American International Group has focused on the gap of the market with a professional and keen eye and quickly entered the Chinese market.
And the children's shoes have become the first professional franchised enterprises in the children's shoes industry, and are determined to make the brand of the children's shoes become a banner of China's children's shoes market.
On the management side, the children's shoes monopolized by professional management, good corporate image and excellent quality have led the development of China's children's shoes market.
In addition, the Delhi boy shoes monopoly also creatively uses children's shoes collocation instructs, guides the customer to dress up, this kind of careful service method is obviously "the shoe buying assistant, the shoe selling trick".
At present, most customers do not know what dress is suitable for themselves, and this free service to provide customers with image matching design is also a great pioneering work of the children's shoes.
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