Yong Gao Children'S Shoes To Start "One Pair Of Shoes" Assistance Project &Nbsp; Fight Love Marketing Campaign

In October 21st, and "one pair of shoes and aid projects" became strategic partners, the establishment of "one pair of shoes and Yonggao special assistance project" yesterday, reporters from Quanzhou Yonggao sporting goods Co., Ltd. was informed that, with the beginning of this month and the "one pair of shoes and aid projects" signed, " Yong Gao Ren The brand of children's shoes will distribute four pairs of "love shoes" free of charge to the poor students every year, and take the activity of love as the normal operation of the company, and enrich the brand connotation of the enterprise through continuous "love" activities.

According to the introduction, "one pair of shoes and aid projects" is made in China. Children's shoes nets The charity assistance project jointly sponsored by the Fujian children's shoes Association is a private public assistance project launched specifically for the healthy growth of the poor children. It aims to provide a good pair of shoes for every poor child and promote their healthy development.

According to Dai Xingqi, marketing director of Quanzhou Yonggao sporting goods Co., Ltd., "one pair of shoes and assistance projects" is similar to "one fund". When the "one pair of shoes and Yonggao special assistance project" starts, Yonggao first donated 100 thousand yuan and 5 thousand pairs of children's shoes as start-up capital and start-up products. The project will look for poverty-stricken primary schools in remote areas nationwide, and recommend poor students through schools, providing four pairs of them free of charge each year. Children's shoes They basically met their shoes demand for one year.

"Every poverty-stricken student we find, we will measure feet for them free of charge by foot type measuring apparatus, and send them shoes and insoles that are most suitable for feet, so as to promote their healthy development." Dai Xingqi said that at present, 105 poor children have signed up to them through schools. If the poverty situation is true, the company will contact agents from all over the country to send out "love shoes" for them. The company will ensure that the "love shoes" are all green, and fully comply with national testing standards, not inventory.

Dai Xing frankly, as a brand of children's products, love has always been one of the core elements of brand connotation. For this purpose, they launched the "love and everlasting" special program in the five year development plan of enterprises. This is not only a part of the corporate social responsibility, but also a way to spread the spirit of "high quality of love" among the high quality people. At the same time, it is also the best way for consumers to enhance their brand identity.