Six Basic Principles Of Building Enterprise Culture

　　 Corporate culture construction It is a long and complicated one. Systems engineering 。 There are many problems in the construction of enterprise culture. Different national system, different national characteristics, different economic and political environment, different industries, different regions will all affect the construction of enterprise culture. Enterprise culture construction should follow the following Principle :

　　 1, purposeful

The purpose of this area includes two aspects. First, the orientation of corporate culture. The builder of corporate culture must clearly understand the status of corporate culture in the overall construction of the enterprise. This is the most basic prerequisite for the construction of enterprise culture; the two is the goal and direction of corporate culture construction. We should clarify the values, philosophy, spirit and moral standards of enterprises, and plan the overall corporate culture from a strategic perspective.

　 2, openness

The construction of enterprise culture must serve the enterprise and serve the customers, so the enterprise must contact with the outside world, so the construction of corporate culture needs openness.

3, innovation

With the continuous progress of the times and the continuous development of enterprises, enterprise culture must constantly develop and innovate if it wants to better serve the enterprises. "Innovation" can be found in almost all enterprises' corporate culture.

　 4. Participatory

Participatory or humanized, the main body of corporate culture construction is "human", and the participants of corporate culture are also "human". The construction of corporate culture has always revolved around "human", so the construction of corporate culture must be humanized, so we must have super strong participation. For example, the staff sports meeting can allow the participation of as many employees as possible. It is a very good way to build corporate culture. As for beauty pageant, the beauty pageant itself has strict conditions such as sex, height and so on, and the staff involved will inevitably be less, and the enthusiasm of the employees will not be improved naturally, which is not conducive to the construction of enterprise culture at all. This is not the case unless it is a special event in a particular industry.

　 5, cooperation

"Teamwork" and "communication". "Teamwork" and "communication" are more commonly used words, but they still have to be put forward here. Corporate culture must conform to this principle if it wants to be built smoothly.

　 6, uniqueness

Mainly refers to the industry characteristics and characteristics of enterprise culture. Different industries have distinct corporate culture, and enterprises establish characteristic corporate culture combined with the characteristics of their industries and their own characteristics. Such as Anta's vision of the enterprise: become China's sports brand with the reputation and market share of the Chinese market, and become the top ten sporting goods company in the world. Anta highlights that the shaping of sports brand is the embodiment of the uniqueness of the industry.