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    How To Do Well Marketing Promotion?

    2010/10/21 16:09:00 169

    Shop Marketing Promotion

    1.

    Head portrait

    The best position to publicize in Taobao shops is the forum. The most popular thing is the experience of talking freely. So there is a unique portrait in the forum.

    what

    It's very important! It's best to design new and unique, to highlight the advantages of your store, so as to attract customers into your shop.

    We must work hard on the avatar. Don't be careless! Now there are many shops in Taobao that are specially designed and made for others. You can ask them. If you don't bother, you can do it yourself! There are many useful tutorials in the forum to teach you how to make beautiful and unique heads.


    2, hair essence, reply card.

    The essence of essences is that I don't need to say more here. Not only can I earn more money, but also I can increase the browsing volume of my shop. What's more, I can learn more from everyone's communication, so as to achieve the effect of common progress. But it's difficult after all. The majority of people are still used to reply in the forum. In fact, returning to a good post can also effectively improve shop browsing. This requires that you can read and reply with your heart.

    Such statements as "support, pass by", "sit down and watch slowly", "floor owners write well, and top" are not enough to attract you.

    For the post of a consultant, it is better to be a realistic answer; for the frustrated landlord, he should also try to console himself; he can put forward his own views and share the experience with the post.

    In short, we need to be careful.

    Then increase the font size, choose a striking color, add a little expression, etc.

    Although troublesome, but the effect will be much better than the normal quick reply! How to reply to a good eye?

    personality

    Reply.


    3, shop decoration.

    Shop decoration is also critical.

    To create a comfortable shopping environment for customers, they are willing to spend more time in your store, and your chances of successful trading are bigger.

    Decoration is the best way to achieve unity and harmony in color, and tune with their own products, highlighting individuality.

    About shop decoration, you can also follow the tutorial in the forum, or invite others to do it. If you achieve the effect of "people's eyes", it will be basically OK!


    4, shop name.

    The name of a shop should also pay attention to its characteristics. It's the most important thing for people to remember well. Simply and clearly, people can see what you sell when you see it. If you are a grocery store, you can also highlight your "fist product".


    5, friendship connection.

    It is not known how much the role of this connection is.

    But we still can not ignore the window of this connection.

    Novice sellers are very difficult to connect with diamond sellers. Therefore, we suggest that you should choose a colleague who has great potential for development, and make new connections with the novice shopkeepers.

    But it should be noted that if your store in other people's store connection location is very low, or even below the message bar, then the publicity effect of your shop is greatly reduced, because few people will pull the page so below.

    {page_break}


    6, go to others shop message.

    We can choose some diamond shops where we read a lot, but remember that we can not over recommend our baby directly. We can first exaggerate the treasure of others and then cut to the point. For example, "my shop has new shelves, welcome to see", or "my little shop has recently had very good activities."


    7, join the League of Commerce.

    Taobao has its own unique business alliance, which is the backing of the sellers, and the propaganda is also very great. But we must pay attention not to join the trade union that brushes credit with each other. This is a violation.


    8, baby keyword.

    Many buyers use keywords to search for their favorite baby.

    We also need to use the key words of baby.

    List the key words related to your baby first, then search to find out which key words are searched high.


    9, window recommendation.

    You must have noticed that the closer you get to the bottom shelf, the more you put it in front.

    So we should try our best to leave the recommended bits to the baby.

    But it's best not to be in the first place, because buyers have the mentality of three goods, the first one may not be able to attract attention.


    10, baby recommended.

    Each shopkeeper has 6 baby recommended positions.

    When buyers are looking at a description of a baby, you will more or less notice the recommendation of the store's baby.

    We should put high cost and unique products on them to attract them to visit small shops further.


    11, red envelopes and one yuan pat.

    This method is basically losing money.

    But it helps to improve store browsing.


    12, Wangwang set up.

    When you want to set up your auto replies, do not directly say "the shopkeeper is not in, please leave a message" and so on.

    You can briefly introduce some new baby or special baby to attract customers to visit the store.

    You can also set up Wangwang's state to roll, so you can virtually promote your store while chatting with others.


    13, go to see the purchase information.

    In the purchase of information, you can take the initiative to find buyers who need your products, so that they are more targeted and get twice the result with half the effort.


    14, landing search engine.

    In Baidu, search, YAHOO and other well-known search sites to register your shop, let more people notice you! Most of Taobao's search is searched by Taobao search engine, and the seller's goal is to have as many opportunities as possible in the directory that customers search for, and the better the ranking, the better way to analyze the search engine's search rules, so it's not difficult to know what to do, so as to improve buyers' chances of searching their own shops.

    One is the key word. Correspondingly, we should add more keywords in the description of the baby, of course, without violating the relevant regulations.

    The two is sorting, and the regional characteristics are unchanging. Then we must make sure that the articles are off the shelf time and price. We must ensure that our products are out of date every day, because the products on the shelves will be at the forefront when the buyers search, and it is best to make sure that at least one product in the shop is 1 yuan, because many buyers like to arrange them from low to high according to the price, so that one dollar can be placed in the front row, which is convenient for buyers to find their own shops.

    {page_break}


    15, super Buyer show.

    If your product is really good, you can encourage your regular customers or your friends to show your products and insert links in the description of the relevant products, so it is not illegal to advertise for yourself, and the effect is very good.


    16, preferential information area.

    It's not illegal to release your products to the discount area of Alipay community, but watch the rules before posting.

    It is easy to learn how to describe products, pictures and Alipay buttons.

    Post must see, preferential information area rules.


    17, evaluation.

    In fact, you can also give yourself publicity when evaluating others.

    If we simply say, "the other side is a good buyer" or "hope to have a chance to cooperate next time" and so on, the publicity effect will not be obvious. We can add a few words at the back of the shop: "new shops to see * * * *, to have a chance to see", "recently the store has very good discount activities" and so on.


    18, release new products.

    There are always more people looking at new products. There are more things in shops and the chance of being noticed.


    19, open more branches.

    If you have the strength, you can use your friend's ID card to register several accounts in Taobao, as a branch of your store, and link back to the main store, so as to increase the purpose of browsing. But you can not run the same goods, otherwise Taobao will punish.


    20, go to other websites to open a store.

    If you can, you can also shop at other shopping websites, and then introduce people back to Taobao's main store, but this is more difficult.


    21. Advertising bits


    If you have a lot of silver, you need to buy an advertising address. Then you can not worry about browsing.


    A, send the original good post, after refinement, there are 10 Silver Award, if the post becomes a shopping guide, then there will be 10 Silver Award.


    B, participate in various activities of Taobao community sub organizations (usually with large silver coins).


    C and shopping guide are rewarded with 10 silver coins after being examined and approved by Xiao 2.


    Once D, activities and activities are launched, there will be more than 50 pages.

    50 silver coins are rewarded, and one silver coin will be awarded for each page.

    There are no silver coins below 50 pages.

    {page_break}


    Advertising is mainly the following:


    One: community home page photo recommendation: rush time to start at 13:00 PM, 50 silver coin one location, the number of 8.


    Two: on the left side of the forum, the recommended location: the rush time starts at 16:00 p.m., and the 20 silver coins are in one position, and the number is adjusted from 10 to 10 in each forum.


    Three: station letter recommended location: rush time to start at 21:00 PM, 30 silver coins a location, the number of 10, you can click in the community home page in the middle of the "reservation advertising", you can apply.


    22, friends propaganda.

    In daily life, it is also very important to get publicity from relatives and friends.

    At least let them know what net you sell on the Internet. Three, pass the twenty pass... Do relationship marketing.


    23, using QQ and UC to publicize, QQ is the best.

    Because we all know that QQ has launched a QQ-Zone (QQ space), which is equivalent to a personal website. If you have 100 friends in QQ, then at least one hundred people will know which net you are buying. Oh, OK, so you can join QQ group to make friends with them. You must not sell your products directly!


    24, there are more and more self-service personal websites with two level domain names.

    Why don't you make your personal website a website that advertises your own shop?

    You can search in Baidu yourself.


    25, word of mouth, publicity and publicity shops.

    You must serve your customers diligently and strive to become repeat customers, and they are the best resources for your word of mouth.


    26, Taobao through train.

    Choose the key word with the highest cost performance (general recommendation for the cold key words), spend 500RMB to open a through train, and continuously explore the marketing way that is suitable for its own products from the experience of through train promotion.


    27. Many prominent online stores will send customers a thank you letter to the customers in the express package.

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