Introduction Of La Vie Brand And Designer Jicheng

LaVie is the pronunciation of the word "life" in French. LaVie is a global concept. The design of all the advanced garments and custom-made casual clothes and so on, covers all the contents of life. From day to day dress, evening dress, trinkets, shoes and hats, bags, home, and so on, wedding dress at important moments in life can feel a little bit of warmth in life. Ji Ji named her brand with LaVie, hoping that all people who love life can enjoy the lifestyle advocated by LaVie.

LaVie is a luxury designer brand from Shanghai.

The brand advocates the pursuit of low-key and exquisite life, the untiring exploration of women's aesthetical life, the yearning for Chinese culture and the love of happiness.

Inspiration comes from all kinds of elements in life. LaVie interprets the new generation of women with the most accustomed elements and novel ways.

In the design, a large number of "Chinese characters" with strong Chinese festive colors are widely used. LaVie conveys information to the audience about the pursuit of happy life and love.

The brand was founded in 2002 and specializes in the design style of blending Chinese elements with western style cuts.

The LaVie brand is designed for women who are fashionable, sophisticated, and committed to expressing their unique personal qualities.

LaVie combines feminine, unique Asian elements with the keen sense of western design, providing high quality aesthetic standards and unlimited free creativity for women in the world.

The uniqueness of LaVie lies in the integration of eastern culture and Western style European design tailoring.

Therefore, attracting a large number of loyal customers in Shanghai and across Asia, and being surrounded by fashion magazines, the unique fashion spirit advocated by LaVie has always been in the forefront of guiding the fashion trend, and has become the object of urban women's imitation.

LaVie is "very Chinese, but not traditional."

It is modern and Chinese.

Designer Jill Cheng, a local young designer rooted in Shanghai.

Her design often subverts Chinese traditional style, and combines Chinese elements with elegance and hippies, so that her design has a unique style.

Jill Cheng, once educated in the famous Marangoni Fashion Design Institute in Milan, Italy, has served as the designer of the two brands of "Basic Krizia" and "Missoni Sports" in Hongkong.

Later, as the visual art director of the Italy women's clothing brand "D 'A, she has won high praise in brand management and development.

In 2002, Kyrgyzstan created its own brand "La Vie", a brand that combines Chinese elements with western style cutting and Oriental humor style. It has been a lot of maverick. The pursuit of women's preference for freedom and fashion has led to a new revolution in Chinese fashion and art.