High-End Baby Shoes And Clothing Market Favored By VC

On October 22nd, in 2010, i-baby's first China high end Baby World Summit, many experts from home and abroad gathered together to discuss China's high-end children.

The most important thing in venture capital is

Let's look at the market demand of China's high-end baby industry.

A blue ocean -- "huge business opportunities"

The introduction of high-end women products in China will bring out a Monalisa smile on the faces of the consumers; consumers will be satisfied with the mention of high-end male products, but I am afraid that the face of parents will not be able to put up with high-end baby products.

In the huge Chinese market, the high-end brand of baby is still a vacuum period.

Many entrepreneurs know that the potential of China's baby market is huge, and they are sprinting hundreds of millions of targets. They have put gunpowder into the baby industry, trying to get a slice of it.

Children's wear, children's shoes, children's cars, children's beds, infant education (including early education, children's books, video products), baby food and so on.

Good children, Beingmate, Li Ying Fang, and red children can see that although the emerging market is already filled with smoke.

And we abandon the traditional concept of dividing the market horizontally, and look at it coldly, but the brand of high-end baby that belongs to us is very few.

As a rising star, i-baby did not fight with his predecessors in the Red Sea. Instead, he studied the consumption behavior and consumption concept of the post-80s generation, valued the consumption consciousness of his parents, and entered the high-end baby market in China, which opened up a blue sea for the baby industry.

The two wave of baby boom -- "high-end consumption ability"

When the time came into 1986~1990, China produced a large-scale baby boom, also known as the echo baby boom.

This generation has taken up a heavy term -- "after 80".

The consumption behavior and consumption concept of post-80s generation have created a great impact on Chinese tradition and even subverted it.

At present, China is experiencing fourth baby boomers. As the main force of the baby boom is the 80s generation, it is the only child of the first generation in our country. The living standard is improved and the concept of eugenics is popularized. These young mothers demand higher quality of life and demand for brands, and the fashionable concept of mother infant consumption naturally breaks through the cocoon.

It is understood that China's luxury consumption accounts for 25% of the global market, the first to exceed the United States as the world's second largest consumer of luxury goods.

According to the relevant reports, the main buyers of luxury goods are also a group of post-80s generation.

As a parent, this is the same for himself.

According to the manager of i-baby, a high-end baby brand, "our Stokke baby car with a value of 19800 yuan has been broken many times, and many mothers have paid deposits in queues and other goods.

The most important question we answer every day is when will this baby carriage arrive.

"Now, after 80, Mommy can't afford it. When purchasing, they never look at anything else, but they want to look at the most expensive and expensive ones. They are afraid that their baby's stuff is not as good as others."

It can be seen that i-baby's idea "best for baby" has shouted the hearts of many 80 parents.

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The three generation of grandchildren and grandchildren -- "consumption ability of baby products"

According to the relevant research institutions, China is next to the United States, the world's second largest consumer of baby products, up to 1 trillion.

Despite the financial turmoil, China's infant economy continues to grow at an annual rate of over 30% in view of the unique size of China's population and the growing share of child spending in household consumption.

Today's family pattern is a typical "4+2+1". Two generations of six wallets are all aimed at our "little people". Even before they are born, they begin to consume, and everything is readily available.

All this stems from the deep-rooted "paternity culture" in China.

Grandma bought one, grandma picked one, and her parents moved back to a car.

One can not be less!

It can be seen that China's high-end baby market has a solid consumer group, and with the improvement of living standards, eugenics is more and more popularized, and the desire for brand, the continuous consumption ability and sustainable competitive advantage of China's high-end baby market are becoming more and more obvious.

This is probably why many venture capital at home and abroad value this new continent.

Replicability is the soul of venture capital.

The product of baby industry is different from that of other industries. Consumers are not the last users. Relatively speaking, buyers are more concerned about the user experience.

Therefore, there are some drawbacks in the purely e-business mode of online shopping.

Without personal experience, you can't afford to buy it without seeing it with your own eyes.

Under the special circumstances of China, the development of the mother infant industry simply depends on the development of e-commerce. It can only be a simple platform for linking suppliers and consumers, such as red children. A group of partners who get venture capital early is a typical example of the sale of e-commerce to the entity chain store.

Therefore, the sales mode of baby industry is basically established in the combination of catalog sales, e-commerce and physical sales.

I-baby uses a mouse plus cement business model to implement entity store sales and e-commerce marketing in a two pronged sales model.

Among them, the physical store sales are linked by the chain mode to expand the market to success. Replicability is the soul of franchise, and it is also the most important business model of VC.