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The Management Wisdom Of AOKANG'S "Separation" In Family Business

2010/10/23 13:17:00 56

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system theory

From the point of view, family business is a complex combination of family system and enterprise system. The two systems represent different people. They pursue different goals and have different operation modes and rules.

The family emphasizes family relationships, harmony and stability. Enterprises emphasize efficiency, rules and development. If the family ties, harmony and long-term goals are blended into the enterprise system, such enterprises can be very powerful.

In the process of enterprise development, the two systems will change.

family firm

Separation is often encountered. How to divide the business will have different effects on the development of enterprises.

AOKANG

When it started, it relied on the cooperation of Wang Qian and the two families. The family system consisted of two human capital and material capital, and the hardships of entrepreneurship could make the two families closely linked together.

However, when the enterprise grew to a certain scale, the two founders' business philosophy and objectives were divided. Two of the two cases adopted the way of doing well, and Wang Zhentao continued to run AOKANG. Qian Jinbo, who earned the capital, founded the "Red Dragonfly", and the two made the two brand of China's footwear industry.

In the process of separation, the attitude of the relatives of two families is striking. They all hope to make themselves able to participate in the process of entrepreneurship through separation. This can be said to be the embodiment of the entrepreneurial spirit of the typical Wenzhou people. You can criticize them as a small boss complex rather than a phoenix tail. However, the booming footwear industry in China has indeed given many entrepreneurs the chance to display their skills.

It is the first time to break away from home and learn from it.

AOKANG's second "separation" is even more exciting.

There is a big difference between the family business in Wenzhou and the family businesses abroad. That is, the family of Wenzhou is a family group of friends and family around the core entrepreneurs. When these family groups start collective business, they will form a group of satellite enterprises, such as suppliers, subcontractors, and other kinds of cooperative enterprises around the main enterprises, through industrial division of labor and cooperation and symbiotic development.

This form of cooperation can help the core enterprises solve the problem of economies of scale, while maintaining these flexibility and avoiding the "big company disease" when private enterprises develop to medium scale.

But this group of enterprises will also greatly inhibit the establishment of the core business management system and the improvement of management level. In such a bottleneck, family businesses must take effective measures to prune the family tree again, and invite friends and family members to encourage them to go further into the industry.

Wang Zhentao did a lot of ingenious things.

First of all, he pays attention to ways and means in the process of separation, and talks about family planning on the table. At the same time, he continues to care about the development of his relatives and friends. Secondly, he still makes bold use of his relatives and friends, and his relatives and friends have the talent for the needs of enterprise development. Third, it is also the most important. He puts the stakeholders in the development of the enterprise, especially the community and employees, in the scope of the big family. Through the establishment of Wang Zhentao charity foundation and other good deeds, various measures are taken to enable the enterprise to have the atmosphere of the family and form a large family with tens of thousands of employees.

The pattern of this big family cleverly combines the advantages of family system and enterprise system, and has made a beneficial attempt to explore the modern enterprise management mode with Chinese characteristics.