2010:IBAC Reactivation

　　 IBAC is expected to take advantage of 2010CIGF's efforts to achieve a milestone.

"We are standing. Foreign enterprises On the shoulders of the Chinese market, it should be said that the starting point is relatively high. IBAC chairman Deng Ran said.

In September 4th, the fifth CIGF China (Dalian) garment and Textile Fair was opened in September 4, 2010 in Dalian World Expo Plaza. IBAC is exhibiting more than 40 overseas brands. During the exhibition, the reporter interviewed IBAC chairman Deng Ran and managing director Yang Chengan.

Dalian international brand agency Center (IBAC) is composed of experts from various fields, such as senior brand management, marketing and operation management at home and abroad. In April 2009, IBAC set up overseas offices in Italy and Spain to invite local fashion experts to conduct brand selection, screening, negotiation and introduction. In early 2010, with the domestic brand promotion business Comprehensive In addition, IBAC has opened 4 offices in Beijing, Shanghai, Shenzhen and Chengdu to carry out brand promotion and marketing.

It can be said that the biggest highlight of this year's CIGF Dalian Expo is IBAC.

Entering the A Hall of the exhibition hall, a European exhibition area with a IBAC2500 square meter is on the way. The exhibition area is the largest in the exhibition area. In the design, bold use of the most fashionable and modern design concepts and elements in Europe, create the original concept of European fashion shopping center, convey the idea of "parking in IBAC". On display, we use two forms of brand reality counters and multi brand collection shops, exhibiting more rich categories, including men's wear, women's wear, children's wear, casual wear, shoes and hats, accessories, home textiles and so on. These brands are more suitable for China's market development through IBAC's professional research, meticulous screening and early negotiations, and meet the different levels of needs of different agents in different parts of the country.

During the exhibition, IBAC held a variety of activities - overseas fashion show, IBAC global partners annual conference, international cooperation brand forum, on-site ordering meeting, etc., attracting many agents and shopping malls representatives from all over the country, and set up an efficient and direct platform for Chinese and foreign fashion industry.

"The business model we have chosen is already a mature business model, but to be honest, when I first founded IBAC, I didn't expect it to be so hard." Deng Ran said.

However, no pains, no gains. Judging from the effect of this exhibition, efforts have been paid off.

The brand order placed on the exhibition site will facilitate the agent to place the order directly. Order goods 。 After 4 days of exhibitions, IBAC has received more than ten thousand customers. After negotiations, there will be more than 30 key customers of the agency. There will be a number of signing agents participating in the September European order meeting organized by IBAC to order in Italy and Spain.

During the exhibition, IBAC held the "2010 Global Partnership annual meeting", which brought together more than 80 partners from overseas, including IBAC overseas business representatives, cooperative brand representatives, investors, representatives of domestic representatives and agents, and representatives of cooperative shopping malls. Signing the strategic cooperation agreement in the 6 major regions of North China, Southwest China, East China, central China, Southern China and Shandong, and establishing a strategic partnership agreement with the IBAC Dalian international brand agency center and the Beijing franchise exchange, so as to provide a strong support for the future development of IBAC in order to achieve the goal of IBAC.

At the International Symposium on brand cooperation, senior representatives of Chinese business circles and brand operation experts introduced the Chinese clothing market, the process and rules for entering the shopping mall, and the business cost of overseas brands entering the Chinese market to the representatives of IBAC cooperation brands. This forum will enable overseas brand enterprises to have a deeper understanding of the Chinese market and provide a necessary basis for future work.

"When we first founded IBAC, we saw the huge consumption potential of the Chinese market." Deng Ran said, according to experts, after the baptism of the financial crisis, China's economy took the lead in recovery. Then, China will usher in a gold consumption period of up to 15 years. In the gold consumption period, consumers will pay more attention to the consumption of brand clothing.

"Of course, we also have our choice criteria." Deng Ran said that IBAC has its own brand positioning: no major brand, no quick sales, and focus on two or three line white-collar brands. Despite fierce competition, there is a great market space for such brands.

Speaking of the choice of brands, Deng Ran said, "we can say that we are" selective ". On the average, we can choose 20 brands after every inspection. It is precisely this fine selection that guarantees the quality of imported brands.

"Moreover, we are not simply introducing. After we choose a brand, we should carry out "Han ization", packaging and cultivation to form a relatively stable consumer group, and then find a good family to marry it out. Speaking of these imported brands, Deng Ran is just like saying that his children are in general.

Speaking of the establishment of IBAC, Deng Ran said, "the reason we do this is because we feel that there is a problem with overseas brands entering China."

There are two kinds of channels for overseas brands to enter the Chinese market: the first category, high-end brands, such as Hongkong, Taiwan and Japan, enter China like ITO Zhong. The second category is that some companies in Beijing, Shanghai and Guangzhou act as agents of international brands. Domestic enterprises are mainly made up of some popular brands and so-called "overseas" brands that have been domestically produced.

The reason why there is a problem in the way of overseas brands entering China is because there are many links between a brand and from production to sale. There are many problems to be solved in entering China. If the industry of our country has formed a complete chain, it is better to do some things. Before the industry has formed a complete chain, many things are out of joint. The two links of domestic marketing and foreign brand development can not catch up. Due to the differences in language, culture, trade mode, space distance, tariff and time difference, the cost has increased. These factors lead to many difficulties for overseas brands to enter the Chinese market. Many overseas brands are optimistic about the Chinese market, so they want to come in, so they take part in various exhibitions. Some exhibitors also seem to have good results. Many people talk about cooperation. Foreign brands are very excited, but after the exhibition, they lost contact within two months.

For the imported foreign brands, IBAC gives a one-stop solution: legal affairs, tariff issues, logistics services, and IBAC can give professional advice. Moreover, IBAC will also study strategies for Chinese market with foreign brands, and the cost they need to invest is very low.

In order to better achieve this goal, we also need the assistance of the local government. During this exhibition, IBAC also actively promoted the Dalian Municipal People's government and the Spanish national costume Federation, the Catalonia PIMEC clothing association, the North American clothing association of the Basque region and the Catalonia Fashion Association, and jointly signed the memorandum of cooperation to build the "international fashion brand China headquarters base". The two sides offer mutually convenient conditions and preferential policies, and actively help the Spanish enterprises enter the Chinese market through Dalian and IBAC.

In addition to policy support, from the design level, the selection of brand is also very knowledgeable.

"We also pick the design team, we particularly favour those family businesses, because such brands have a good family heritage and will not easily lose the essence of their brands." Yang Chengan, managing director, said.

He believes that the vitality of a brand depends on whether it has a soul. Family businesses, even after decades of personnel turnover, often run through their souls.

In addition, the purpose of IBAC is not only to provide a foreign brand with a way to enter China, but to choose some good foreign brands that are in line with China's market positioning. This choice, theoretically speaking, is rather pale in terms of how the brand has done abroad. The way of market inspection is sales, which is the most direct way.

"We believe that at least one sales season is needed to determine whether a brand is popular." Deng Ran said.

For foreign brands, because of the cost reasons, they can not carry out such tests by themselves, only through professional agents. Therefore, IBAC is to build a headquarters brand base, organize the brand to participate in the exhibition, and make a comprehensive evaluation of the brand's future prospects with a professional perspective. It includes products, prices, images, service systems, etc. most of the appraisers are professionals, such as store representatives, agents and distributors.

IBAC has decided that it will make greater efforts to solve the problems faced by the current brand entry into China, and introduce professionals to provide a perfect logistics supply chain and industrial service chain for agents and distributors, especially to solve the problem of ordering, replenishment, inventory and other factors that affect the survival of franchised stores. I believe that IBAC will have a better development on this basis.

"At the outset, Yang Chengan, managing director of FDS China capital and IBAC, joined IBAC, which is the prospect of its development." Deng Ran said.

IBAC is expected to take advantage of 2010CIGF's efforts to make a landmark leap.