GREE Appliances Is Plunged Into The "World Famous Brand" War Of Words.

Last Saturday, at the 2010 China Business Management Summit Forum, Dong Mingzhu acted as a GREE salesman as always.

Facing thousands of participants at the stage, she did not hesitate to say that GREE had mastered it.

Dong Mingzhu, known as the "cannon" of the air conditioning industry, once again aroused great concern inside and outside the industry. Several air-conditioned enterprises have quite a few words about this statement.

As for Dong Mingzhu's question of encouraging consumers to change their brands, domestic enterprises have indicated that the market is determined by consumers. Under the market economy system, no brand can be single in an industry, and the brand must rely on product quality to gain market recognition.

In response to the "unique theory" of GREE world famous brand, a well-known air conditioning enterprise official, who asked not to be named, told reporters that China's world famous brand rating system had been abolished.

"If the selection mechanism continues to exist, there will be other air conditioning enterprises in China to get the title."

Another person in charge of the enterprise said that in the first half of this year, GREE electric appliances earned 25 billion 145 million yuan, and the gross profit margin of the products was 16.27%. These two indicators were both backward, giving the first place in the industry.

The comprehensive effort of Hisense and Zhicheng second line brand also made GREE aware of the crisis. Dong Mingzhu repeatedly told the world famous brand that she had a sense of being possessed by others.

In fact, as early as the beginning of this year, GREE had fallen into a world famous brand dispute.

In 2006, GREE obtained the certification of China's world famous brand through the certification of AQSIQ.

However, in 2008, the AQSIQ announced that it would not directly handle the famous brand selection activities related to enterprises and products, and subsequently abolished the "China world famous brand" selection system.

Because consumers think GREE has publicize this honor in recent years and the title has been changed into a "world famous brand", GREE has been brought to court on the grounds of "false propaganda and consumer fraud".

Although the case ended in GREE, some people in the industry think that the rating system has been abolished, indicating that the AQSIQ has realized that there is a problem in this evaluation, and that it is unreasonable for the enterprise to advertise it.

In an interview with reporters, senior household appliance industry did not approve of some enterprises' malicious suppression of other brands in public.

He said that enterprises should practice hard.

Some slandered propaganda and malicious suppression are not conducive to the development of the whole industry.

Leading enterprises should also be responsible for the industry and play a good exemplary role.