Hunan Exports Clothing Upgrading And Upgrading Warm "Severe Winter"

　　 This year, Hunan Garment export industry Maintained a good momentum of development, according to statistics, from 1 to September, the Hunan inspection and Quarantine Bureau examined the value of exports of textiles and clothing 102 million US dollars, an increase of 26.7% compared with the same period last year. Behind the steady performance of the market is the excellent quality of the clothing products produced in Hunan, and it has always been derived from the inspection and Quarantine Bureau of Hunan. Clothing enterprise The strategy of winning by quality is pursued.

Catch service to inject warm current into enterprises

The international financial crisis started in 2008 is like a cold winter in Hunan. Processing enterprise It has brought heavy losses. Turning the crisis into opportunities is imperative. The Hunan inspection and Quarantine Bureau promptly launched measures to support enterprises in coping with the international financial crisis. Inspection and quarantine personnel visited dozens of garment enterprises in the area, listened to the needs and aspirations of enterprises, and sought opportunities and hopes for development with enterprises.

In June this year, the Hunan inspection and Quarantine Bureau organized the management of some export garment enterprises in the jurisdiction to go out to "learn from", and visit the Asahi five company, which has large production scale, high quality management level and stable product quality, so as to expand the vision of enterprises, enhance the sense of quality and safety, and improve the management level. Traditionally, clothing production and sales have a "hidden rule", that is, "no peer entry". But this time, business executives can not only watch, ask, or even shoot with cameras, but also fully understand the practices of large enterprises in fine management and quality control. The head of Hunan Huasheng Group said with emotion: "the novelty and rich content of the observation and exchange activities have created a rare opportunity for us to learn from" benchmarking "enterprises. It helps us broaden our horizons and enhance our quality concept. It also adds to the confidence and determination of Hunan garment exporting enterprises to keep together and warm up.

Hunan's export garments are mainly made of hemp and linen. Meanwhile, Hunan is also the main producing place of ramie in China. The Hunan inspection and quarantine bureau makes full use of the inspection and quarantine platform to strengthen information communication and establish raw material purchase channels for upstream and downstream enterprises. The RAPEX-CHINA (case investigation) on clothing quality and safety information is timely notified to enterprises, especially for high-risk commodities such as small parts and ropes of children's clothing, which require hidden dangers in design, production and inspection. Hunan inspection and Quarantine Bureau, according to the problems of enterprises in the region, prescribe the right medicine, and organize more than ten garment exporting enterprises with relatively large export volume to conduct quality management knowledge training for free, so as to help practitioners master foreign technical regulations and China's clothing inspection standards. "We used to know how to process according to the requirements of customers' drawings. We didn't expect that there were so many technical requirements abroad. The training of Hunan inspection and Quarantine Bureau has benefited us greatly." One person in charge said.

Hunan garments are mainly exported to the European Union and other places. Due to the large number of testing items, high cost and long cycle, the profit margins of enterprises have been greatly reduced. Since the beginning of this year, the Hunan inspection and Quarantine Bureau has carried out credit rating for export garment manufacturers, implemented classified management in an all-round way, and combined with the export product risk rating. In the inspection and supervision mode, the inspection supervision mode of the original "special inspection + supervision management + pumping batch inspection" has gradually changed to the inspection and supervision mode such as verification and supervision, credit supervision, and so on. Enterprises with better quality and safety control have reduced the frequency of batch inspection, thus shortening the inspection cycle of export garments and reducing the cost of enterprise management.

Improve the quality of export garments by focusing on the source

In the field of garment export, Hunan does not have an advantage in terms of geography and scale. How to win in the fierce market competition? Quality is the best weapon. The Hunan inspection and quarantine bureau put forward the goal of "manage well, manage well and put it fast". Combining daily supervision with "quality improvement" activities, the quality and safety awareness of export garment enterprises was improved, and enterprises were urged to establish traceability mechanism of product quality and safety from the raw materials to the finished products, and the whole sales link. In particular, the inspection of the main raw materials and accessories and the management of broken needles in Guan Jian process were strengthened, and remarkable results were achieved.

"We have just sent away a French businessman who came to negotiate with us, and another big American customer will come to us at the end of the month." Speaking of the importance of quality management to the enterprises, Zhong Zhihong, deputy general manager of Hunan special clothing company, has deep feelings. Under the guidance of the inspection and quarantine department, the enterprise has built up a strict quality management system, set up a quality control department with dozens of employees, specialized in testing the production process and product quality, and held regular quality analysis meetings every month. With the joint efforts of the inspection companies, the company has won the trust of customers with stable product quality and good reputation. In the international financial crisis, not only did the old customers in the US and Italy lose, but they also expanded the new markets in the UK, Greece and Australia by participating in the international fashion show. In 2009, the export of enterprises increased by more than 20% over the same period last year. This year, the export growth of enterprises continued to grow by 20%. The company has just been put into use in the new plant, the staff is busy, "orders have been placed in February next year, if it is not because the factory relocation delayed production for a period of time, it can still take more orders." Zhong Zhihong, deputy general manager of the company. At present, the company is working towards a higher goal.

For the enterprises with problems, Hunan inspection and quarantine bureau is not simply punished, but actively helps enterprises to analyze problems and find out the reasons. In 2008, a batch of children's clothing exported to Germany by a clothing company in the area was removed from abroad due to the fact that the zipper heads were washed away after washing clothes. The inspection and quarantine personnel, together with the technicians of the enterprise, conduct detailed investigations to find solutions and urge the enterprises to actively rectify them. In this process, enterprises not only solve specific problems, but also comprehensively improve the management level and product quality level, and have obtained ISO9000 quality management certification. From 2009 to now, the export clothing of the company has not had any quality problems.

Every slight defect affects the reputation of "made in China". The Hunan inspection and Quarantine Bureau always attaches great importance to the quality of export garments with a high sense of responsibility. At the beginning of this year, when the Hunan inspection and Quarantine Bureau inspected a batch of women's pajamas exported to Algeria, it was found that the products did not meet the relevant mandatory standards in China. Although there is no inspection requirement for such garments in Algeria, the bureau still resolutely suspends the export of these goods, requiring enterprises to do the rework and export after re examination, ensuring the quality of Algeria's garments exported to China.

At the same time, the Hunan inspection and Quarantine Bureau has also taken the initiative to strengthen communication with local governments, and has set up a quality working mechanism relying on local departments, joint departments, enterprises and products, so as to jointly enhance the quality of textile and clothing products.

With the upgrading of quality and upgrading, Hunan garment export is gradually becoming mature.

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Hunan's largest cotton textile industry base has made new breakthroughs.

Compared with developed regions, Hunan's export garment production enterprises are small in scale, backward in equipment, and low in management level, with many OEM products and low added value of products. Their production capacity and product grades can not meet the needs of foreign trade. According to the Hunan inspection and Quarantine Bureau, the textile enterprises in the area want to fight well in the international market. The upgrading of product quality is only one aspect. The upgrading of product structure and the agglomeration of industrial scale should not be underestimated.

To this end, the bureau makes full use of talents and technology advantages to provide guidance for product upgrading of enterprises, training key personnel in enterprises, strengthening enterprise's quality self-control ability, encouraging enterprises to develop new products, upgrading product grades, and enhancing comprehensive strength against risks. In September, at the clothing exhibition in Paris, France, two new suits made by the company were researched by foreign customers, and orders were placed immediately. From simple sample processing to customers gradually relying on the style of independent research and development of enterprises, not only bring higher profits for enterprises, but also exercise the "soft power" of enterprises. "Good products are more attractive to customers." Zhong Zhihong said that the proportion of self-produced R & D currently exported to clothing reached about 20%.

In April this year, the first opening ceremony of Zhuzhou Everbright garment industrial park in Hunan province was held in Yanling county. Zhuzhou Everbright garment industrial park is invested by Foshan's largest knitted garment exporters - Foshan Everbright Clothing Co., Ltd., and plans to produce 10 million pieces of knitted garments annually. After the commissioning, it will achieve an industrial output value of over 500 million yuan. Foshan Guangda Garments Co., Ltd. has successfully landed "Yanling" from the coast. Only 12 textile and garment enterprises in Yanling county have reached Zhuzhou, marking the county's major breakthrough in building Hunan's largest cotton textile industrial base. In view of the relative concentration of export clothing enterprises in Yanling County, the Hunan inspection and Quarantine Bureau decisively chose the region for key cultivation and support: for the key garment enterprises to give the inspection and quarantine mode of "one factory and one policy", from the beginning of the project, staff members were often sent to the enterprises to carry out technical guidance and carry out point to point services. "We received the best inspection and quarantine treatment in Hunan!" many garment industry transfer enterprises including Everbright have given Hunan inspection and quarantine departments a high score.