Misconceptions In Entrepreneurship
I have recently become a venture capitalist, so I often encounter some mistakes that entrepreneurs often make when they start a business. In order to avoid repeating sermon over and over again, I want to make a summary of these mistakes.
Myth 1: a good idea can make you.
Make big money
The fact is that good ideas are neither sufficient nor necessary for business success.
Microsoft should be a typical example of business success, but in its entire history of development, it can not find a completely original "good idea".
In fact, Microsoft has been developing step by step by imitating the idea of its opponent and defeating its opponent in competition.
Google does have some original features, such as PageRank, Ad-words, cheap machine cluster, etc.
But none of them came out by Larry and Sergey.
This is not to say that Larry, Sergey and Bill are not smart enough. In fact, the three of them are sharper than anyone else.
But if you think they just have an inspiration and then become rich, you can only say that you are a dreamer.
Myth two: when things are made, they will naturally be used by others.
Sometimes this is the case.
Google is a good example.
But companies like Google are just
Very rare
More companies produce products that cannot be sold for one reason or another.
I had such a painful experience myself.
That was the first company I founded in 1993, the name is FlowNet.
It is also the name of a new high-speed LAN communication device.
The pmission speed of 10M is the standard at that time, but FlowNet provides up to 500M pmission speed.
In the next five years, FlowNet has always been the best cost-effective network device.
It even provides a built-in video streaming service that can guarantee the quality of the video.
If FlowNet can be popular all over the world, today's video streaming will be much better than it is now.
however
although
FlowNet can defeat any competitor at the technical level, but it has suffered a great commercial failure.
We didn't sell one piece.
The reason is simple: it is not compatible with LAN standards.
If we had done enough homework and did some market research at that time, we would have known that compatibility, even if it was not fatal, would be a big problem.
That way, we will not waste tens of thousands of dollars on patent applications and sample production.
Myth three: if you don't apply for a patent, others will steal your thoughts.
In fact, no one will be interested in your idea, unless your idea is proved to be successful, but it was too late to steal scholars.
That is to say, someone really agrees with your idea, but if he is clever, he will choose to cooperate with you. If not, he will not threaten you by doing anything.
Sometimes patents are useful: it will make investors feel safe.
But I strongly suggest that you deal with the patent application by yourself. You can do better than the patent application agent through some studies, and you can save a lot of money.
Myth four: your view is very important.
In fact, what you and your partner think of your products is of no significance. What matters is what customers will think of your products. We will naturally assume that if you and your guys think your product is good, then thousands of other people will think so, things are sometimes the same, but most of the time is not. The reason is that you are so smart that you can design such a good product, so you are different from the users of those products. Your customers will be more mediocre than you, and their tastes will be even more mediocre. If your product is designed to cater for those who care about what you care about, your users will be very small.
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