Export Of Italy'S Textile, Garment And Leather Industry Increased Sharply In August.

In August, the trade surplus of textile, clothing and leather industry reached 515 million euros.

Supplement:

Amateur looking at bustle, professional watch the doorway.

A spinning boss named Carlo Barbara in Rome, Italy said, "if a good costume starts with yarn," then he opens his underground storehouse to show reporters: dozens of big wooden boxes have been overlapped to the ceiling.

There are more than 80 tons of colored yarn processed and underneath the yarns.

It turned out that the boss was building a "processing" yarn factory on the top of the fountain, allowing the yarn to absorb the moisture in the mineral water.

He called it fiber SPA.

The raw materials made of this kind of yarn can spin elegant shirts, cross stitching pants, brighter colors and softer cloth.

Then he took the reporter to his textile factory.

Mr. Barbara called wool fiber a living fiber.

In his view, this is not a metaphor, but a real one.

In general, they will do so, that is, after dyeing wool yarn, hang it over the mineral water for a long time to restore the original 20% moisture content, and then let the wool yarn enter the 15 processing steps.

Of course, these 15 steps can not be made public.

In short, if they are not so, the textile they produce will not be so unique.

He said, "it's like buying a piece of clothing for a person, and this garment feels bad if you put it on your body. It's like driving a car. It's always a bump."

This looks specious, but it brings a very stable economic benefit to the world-famous Italy style.

The wool yarn and the Kai Si rice noodle line produced here are indeed outstanding and belong to the highest quality in the world.

More than ten clothing brands such as Ralph Lauren, Armani, Italy and the United States have designated the yarn to be produced here.

However, like Italy's economy, Barbara's factory has to fight for survival.

He needs to get to know business in Italy.

Since the economic crisis, the economy of Italy and even the whole Europe has been plunged into a storm.

Greece's financial crisis, Portugal and Ireland's bankruptcy and so on, a more dangerous crisis followed.

As the seventh largest economy in the world, Italy has become one of the most vulnerable countries in Europe.

As the main countries in the euro area, they have to adopt thrifty measures.

It is estimated that by 2012, Italy's GDP growth rate will be 2.7%.

But Italy is different from Greece. Most of Italy's domestic bonds are held by Italians. More importantly, although Italy is an export-oriented economy, its economy and technology are always in the hands of Italians, so their problem is not how much debt they have, but how slow they grow.

Barbara owed $5 million 800 thousand to bank debt, but he survived, because he always had his own unique technology.

Moreover, Italy enterprises have flexible functions and can be big and small.

Barbara's enterprise is a family enterprise.

Before the 70s of the last century, Barbara was still a private company that made special yarns. But later, from yarn to clothing, a handmade garment sold for $4000, with an annual output value of US $15 million, and his clothing has entered many famous shops in Italy.

However, output value plummeted last year, only half of the year before.

When it comes to the "made in Italy" brand, Barbara said that Italy, like China, used to produce cheap goods in the past.

But Italy designers are ingenious. They import cheap raw materials from China and Bulgaria, and then make their own unique technology.

In fact, socialized production has no rules to follow.

Its rule is unique technology and innovation.

This is why Italy can rise so many fashion brands.

The rise of brands means destroying the products that are not suitable for the past and are innovative and unique.

First, trademark is the obstacle for enterprises to break through. If you don't have your own brand, you will not have everything, but there are not many people who really understand this.

To truly establish the brand status, we must win the attention of many families.

Barbara thought that although Italy became the home of world famous brand, they had to consult with the authority of University of Leeds and learn from the authority of the design of yarn fibers in Britain, and then learn from each other's strengths.

That's why Barbara was called the best man by Professor of University of Leeds in England.

Barbara said, "I am a soloist, I am against the chorus, and I sneer at the same stereotyped.

You can also join the orchestra. "

In fact, Barbara's wool yarn production career is accidental.

In 1962, he was just a photographer in Vogue magazine.

A few years later, he met Nor Pilstown, an entrepreneur of Lu Xian.

He expects to sell his clothing line to the US market, so please ask Barbara to give him some advice.

Barbara said to him, "I have no experience. I only know if the clothes on my body are good or not."

Pierce Don told him, "as long as you have this, that's enough.

Without fashion design, you can design it yourself! "

Since then, Barbara bought a piece of land at a price of 41 euros and 1 square meters in a small town at the foot of the Alps, and built a factory.

At that time, no businessman was willing to spend money on land purchase.

Since then, Barbara has succeeded in setting up factories in other countries in the same way.

Today, that small town has become the Italy spinning center.

Barbara is over seventy years old, but he is full of confidence in the future.

The reason is that he has found many new customers in the place where he thought impossible.

He said that the flow of his yarn is like music, and it will continue to flow.

Of course, he laughed again, "this is not a world of poets, but a vibrant real world.

If you stick to it, you will see hope. "