Xia Hua: Positioning In Flight

Innovation

Now, you walk into the Yiwen mansion.

The floor of the elevator will be sprinkled with petals for 365 days.

The carpet of the reception hall is a long woolen carpet that is soft enough from Italy.

The sofa is a leather sofa with animal hair. It feels good to sit on it, and it is also made abroad.

Everywhere is chic, everywhere is low-key luxury.

Xia Hua said that many of their company's objects were designed by employees themselves, such as one door, 81 lamp posts hanging on the ceiling, representing the 81 backbone of the company and so on.

The Yiwen mansion is permeated with

Xia Hua likes innovation so much because her first pot of gold is the result of innovation and bold breakthroughs.

After leaving China University of Political Science and Law, Xia Hua did not go to the factory at once.

But entered the forefront of the clothing industry, selling clothing.

She went to the Xidan shopping mall for 3 days, counting out the customers' handbags to see which one was the best and which business was the best.

Well, I found it.

She entered the clothing counter with a high bag rate and sold it.

In less than two months, the whole floor is sold at the top of the floor.

The men's suit in the 90s of last century was mainly black, blue and gray.

Xia Hua, who likes to read newspapers and magazines, has seen the western-style clothes that foreigners have begun to wear with their checked fabrics and brighter colors.

This is a big market. China is almost blank.

Why can't we do it? Xia Hua found her boss and said she wanted to sell a plaid suit.

The boss's answer can be thought of.

Xia Hua is the kind of person who thinks and thinks well and must do things well.

She consulted with her boss, and gave you 20 sticks (no shop in the shop, counter at the time for the root pole, one pole 1 meters 2 long) to give me 4, work together.

Having earned half a percentage, the cooperation with Xia Hua has started smoothly.

Xia Hua found the wool spinning company that was responsible for exporting such lattice fabric in Beijing. The material was very easy and cheap to get.

Then, she found a garment processing enterprise. She herself designed the style according to the magazine's feeling, so the first batch of clothes came out.

In the mid 90s, Chinese clothing, especially men's wear, was not bold enough.

The large pattern checked out, which attracted attention but was not practical.

In the words of Xia Hua, when hanging on a pole, it was really bright at once, because no, it was all gray and black.

Suddenly there was a colorful lattice. Many people came to see it.

That was my earliest "one night stand".

Because everyone touched and walked away, no one tried. After touching and walking, they felt fresh.

Wandering and practicing is the relationship between such a layer of paper.

In order to guide consumption, Xia Hua also put the clothes worn by foreigners on pictorial newspapers on the wall, and now almost all of them sell clothes.

The God reclaimed diligence, which turned out to be returnees and saved Xia Hua.

Many people who came back from the ocean saw the suit of Xia Hua in Xidan. Their fabrics and styles were basically the same as those they saw abroad.

These people are dared to wear, buy back to wear, become a live advertisement.

So a lot of people came to buy it. At that time, the most expensive suit in Beijing was 398 yuan, and Xia Hua sold a set of 680 yuan. "It's really expensive. I earned 324 yuan a month in China University of Political Science and Law, or the result of subsidy. It was a university teacher, and I was crazy about teaching."

The result can be thought of - fire.

Xia Hua can earn hundreds of thousands of dollars a month. At that time, he did not use bank cards, all of them were cash. In the face of a lot of money, Xia Hua said it was Mongolia.

So much money, how to spend it? {page_break}

Role

After all, Xia Hua's Yiwen can be said to develop smoothly.

For the small difficulties encountered in the pioneering period, Xia Hua saw very little. "The hardships in life are different for every entrepreneur, but they are all very bitter."

"When everyone chooses his fate, the most sad thing is not what is real, but what it is."

Xia Hua's most difficult choice is that when she gave birth to her daughter in 1999, she had to take her daughter (also called Yi Wen) to do business.

Is she a good mother or a good boss? She herself has been wondering whether she has the ability to play the two roles well.

Later, she thought, thought it could.

Today, there are 4 brands of Yi Wen coming out of Xidan shopping mall.

It was mainly black, blue and gray, and walked steadily and resolute.

Customers are mainly high-end people, and many famous people in China are also old customers of Yiwen.

Her daughter has gradually grown up and brought her more joy.

Some people say that Xia Hua is the woman who knows most about men's world. Every time she speaks, she will stir up the emotional ending of men.

Xia Hua admits that these years, Yi Wen has gone through emotional marketing, and the position of Yi Wen clothing is successful people.

The definition of emotion and success here stems from her father's influence on her.

After his resignation from China University of Political Science and Law, he took part in the battle of Siping campaign. He did not call Xia Hua in two years.

The early death of his mother made his father's position in the heart of Xia Hua be imagined.

When Xia Hua Kao passed away from college, she walked with her father for two hours, one step and three times.

In fact, this is the warmest mark of many wanderers.

By virtue of the feminine sensitivity, Xia Hua believes that the male world needs more caring.

So, these years are "soft marketing", with the words of Xia Hua's own words

Yi Wen has done many cultural activities in recent years, such as a series of photographic exhibitions of "my father and my mother" in China, and a photo exhibition of "beauty in the wind and rain" during the SARS period.

Xia Hua believes that taking women as a coordinate can witness wealth, and the depth and toughness of life can be witnessed by taking men as coordinates.

She believes that the standard of a successful man should not be wealth, but a great qualified husband and father in a family. "Man's success has no direct correlation with money and status."

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Relocation

After taking off, you can see more scenery and relocate in flight.

This is Xia Hua's understanding of success.

"People who make their careers must have a special combination of sensibility and rationality.

I am very rational when judging things, but I am very emotional when I am doing things.

Speaking loudly and laughing from time to time gives people the feeling of being sentimental.

Bai Yansong once said that Xia Hua was younger than him, but in his heart, Xia Hua was the feeling of her elder sister.

This question is asked again. Xia Hua will ask, "do I have one?"

One thing, Xia Hua did not deny that her success was flying to herself. "I am precisely because I do not know anything about clothes when I do not have any rules and regulations. I will have an updated thinking. So today my business has always been in this mixed sand phenomenon, not what you must learn to do."

Xia Hua did not hide the fact that her father's influence on her was very great, and the location of the brand was influenced by him, because his influence was my judgement of the man's success.

When her father objected to her going out alone, would she be hesitant? Xia Hua was still saying, "to fly yourself, to position in flight, you really do not know where to make you passionate, where there will be the real scenery you want, and you will not know before you fly."

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