The Four Major Detours In The Early Stage Of Entrepreneurship

Think of creativity as market demand

Case: Mr. Wang is an entrepreneur who set foot in the flower business earlier in the city. He took part in entrepreneurship training at the beginning of his business, and at the same time offered many ideas to his teachers, but they were rejected by the entrepreneur counselor. The reason is very simple: the creativity is good and the market demand is not high.

Comment: the market demand is the foundation of entrepreneurship, the foundation of enterprise survival, and the condition of survival.

After four years of hard work, Mr. Wang has been successful.

Crooked road two:

No money, no business.

Case: Zhang Jianqiu is a fresh graduate of a university in our city. After he went to work, he found that gas gun was used in many enterprises, but in practice, he switched the ignition and debugging gas flow frequently, which greatly reduced the work efficiency and increased the hidden danger of safety.

Zhang Jianqiu made use of the knowledge learned by the university to debug the gas gun, design an automatic ignition and energy saving gas welding torch device and declare the national patent.

Dozens of samples have been developed and put into trial by factories, which has won a high level of evaluation and is ready for large-scale production.

Comment: without funds, this is the main reason why many entrepreneurs have good ideas and dare not implement them.

Most people think they have good ideas, but lack of funds and accomplish nothing.

In this regard, Zhang Zhengyan believes that this is a common idea of people who have entrepreneurial ideas instead of putting them into practice. In fact, this is an ideological problem, and money is not a problem at all.

Nowadays, venture capital funds are constantly emerging. In order to get profits, they are also looking for and looking for suitable projects. As long as your project meets market demand and has market potential, capital is a natural thing.

Crooked road three:

The larger the target customers, the better.

Case: Miss Li is a 7 year old clothing business. She opened a clothing store in our city. As the clothing store opened up more and more, the competition escalated and began to satisfy customers with many and full market strategies.

Then began to subdivide the customers, specialize in the sale of pregnant women's clothing, ponder over the color, style and function of the pregnant women's clothing, communicate with the garment manufacturers, and design clothing suitable for pregnant women in different months, add radiation protection and other technology elements, and get maximum profits with the least capital investment.

Comment: many entrepreneurs focus on popular demand when choosing entrepreneurial projects, but still fail to do so and are very tired.

In fact, according to the 28 rule, 80% of profits and wealth are created by 20% of key customers.

So when choosing a project, we need to subdivide the customers.

Crooked road four:

Eat fresh all over the world

Case: Mr. Zhou has opened a restaurant a few years ago. The main dish is boiled boiled tripe. After the launch, business has been good. However, in less than a year, a few small shops nearby have launched boiled boiled tripe. After that, Mr. Zhou's business has failed.

Comment: there is no word "once and for all" on the road of entrepreneurship.

Of course, any entrepreneurial behavior is risky. We must have perseverance and a sense of normalcy in the process of entrepreneurship. Then our business will go further.