Experts Teach You Marketing Strategies.

The new company has just opened its new store for 1 weeks or even 1~~2 months. Most of its activities are still advertised by sex, so that you know, know and leave an impression: Oh, just opened a beauty salon on the corner, there is a sales promotion, or heard that a company is now specializing in high-grade printing paper and delivering goods to the door. During this period, some consumers will have trial attempts, and adjust their marketing system (price, promotion, channels, etc.) in time, according to consumer feedback, but the general quantity will not be large. After that, with your understanding of your customers' needs and business rules, and the full understanding of your strengths and weaknesses, you can adjust the products, prices and strategies. The overall marketing positioning is more mature. I believe that most of the publicity resources should be consumed after business stereotypes, rather than the opening up of business.

(1) word of mouth marketing, gradually through others' communication, establish your brand.

That is, the quality and service value you promise, and the commitment to your customers is always effective.

A small company or a small shop wants to make a brand? Most of the domestic understanding is to understand the brand as information dissemination, and simply spread the brand publicity as "making a brand". This is because the majority of the brand is the origin of advertising companies, from the perspective of advertising to understand the brand, which is essentially putting the cart before the horse.

What is brand? Brand is a quality commitment and quality service that is consistent. Brand is the result of long-term accumulation, and the core of brand is "implementation".

So, from the beginning to pay attention to your customers, build your loyal customer service group, build a good reputation, and gradually put your loyal customers into a special circle, through integral return, send, give, provide home and holiday greeting, provide more service, for the entrepreneurs, important, because this is your cash flow cow, constantly send more or less resources.

In order to speed up the spread of word of mouth, you can encourage and propagate the behavior of your advertising by giving loyal customers the initiative to publicize your advertisement, such as bringing new customers to consumption, discount and rebate, etc., to encourage and commend each of your customers as your volunteer propagandist.

(2) public relations marketing

Public relations marketing, such as cooperation with industry associations, community cooperation, group cooperation, and with the help of news media, attract consumers' attention through their recommendation and reporting.

Public relations marketing generally needs to find a reason for recommendation and reporting, that is, a relevant news, or a related public welfare, buy and sell promotion.

Common, for example, "XXX Korea fashion opened its first store in Ji'nan".

"XXXX patent technology innovation dry cleaning technology, praised by Ji'nan dry cleaning industry"

"Elderly people, XXXX hypolipidemic capsule XXX community jogging competition"

Generally speaking, if you know a few journalists, it is not difficult to pay a price for a few soft news. You can count that if the advertisement is on the same page, the cost will be very high. Now, Qilu Evening News and other newspapers, advertising prices are getting higher and higher, and the benefits are getting worse and worse. It is easy to imagine that soft Wen is a good way.

(3) resource interchange and joint promotion

Another way is joint promotion, some of the joint industry. company Enterprises, exchange their own Resources For example, the joint promotion of catering restaurants and liquor making enterprises. The way of sales promotion is, first, it is mutually beneficial, and it can bring some benefits to both sides. The product line has complementarity. In fact, many goods can find a company that he works with.

(4) sub advertising

Open companies usually advertise, so who do the advertisements? The traditional audience is the public. spread Form, because the cost is too high and wasted too much, it does not apply to the way of publicity for entrepreneurs.

For entrepreneurs, how to use limited money and resources in advertising, I think, first of all, you should analyze your target customers, who are those people, their gathering place, the daily fixed activity track, find a suitable location, or a suitable media location, for these people to promote. For example, health care products companies and old age universities to get togethers and children's dairy advertisements in children's newspapers are a manifestation of mass communication. Recognize your target customers and spend money on the places where these potential consumers are gathered, rather than indiscriminate advertising campaigns for all people.

(5) network promotion

Now is a network age, the network has profoundly changed our way of life, has also changed our marketing way, and is destined to become a part of our life.

There are many ways to promote the Internet, such as search engine marketing (paid and non paid), online business platform marketing, Taobao / Alibaba marketing, Internet advertising and so on.

What is the most effective, popular and low-cost network promotion mode now?

There is no doubt that it is soft Wen.

What kind of environment is the soft language produced? 1. Hard advertising is not good. 2, internet promotion is easy to be deleted.

Soft Wen is now in the BLOG, forum, community, QQ group and other network crowd gathering sites, in the way of the explosion nebula, there are various kinds of soft language, news reporting way, dialogue way, popular science way, story way and so on. For the competitive customers of products and services, the soft language really has effect, and the soft text is not a matter of fact, the soft text should be maintained, and a series of soft articles should be issued. Someone should answer the questions posed by the people who follow the bill, so as to form the popularity and hot topics, and bring convenience to your sales.

(6) service marketing

When there is not much difference between the performance and price of the product, especially what is the agent's product, how can it increase the value of the product beyond the price?

The answer is service marketing, to study what kind of service the customer needs most and enhance the service value of the product. Generally speaking, service can be divided into three parts, one is pre sale, one is for sale, and the other is after-sale. We often value after-sale and sale. In fact, pre-sale service is very important. Many people are not aware of it. According to the customer's situation and product demand, he is prepared to give him a solution or find ways to solve the problem using this product.

In short, especially entrepreneurs, to walk, we must also look at the road, diligent business development, but also think about how to carry out sales skills, need innovation, and use some low-cost methods to win the market.