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    Shortage Of Workers Forced Pformation And Upgrading Of Garment Enterprises

    2010/10/27 14:42:00 52

    Lack Of Clothing And Clothing

    "The hotel attendants advertised them, and recruited 9 employees within two days, and the factory did not recruit more than a month after hiring."

    At the same time operating hotels and

    Down Jackets

    Lin Xianan, deputy general manager of the Guangzhou Wenhua down products Co., Ltd. (hereinafter referred to as "Wenhua down") now has some frustration when it comes to recruitment.


    7~9 months per year, the peak period of export for Chinese manufacturing enterprises, has now passed the busy period of export orders production, but many factories are still in a state of serious shortage of labor.

    Lin Xianan told the first Financial Daily reporters that there were about 3000 workers at the peak of Wenhua down, but there are only 1000 left.

    Financial crisis

    Order

    Production is not saturated, and some workers resigned to other industries because of their low wages.

    Today, foreign orders continue to warm up, wages have also been significantly improved, but clothing enterprises are still very difficult to recruit workers, many orders are afraid to pick up.


    Chen Lang, chairman of Guangdong Ming Liang daily necessities Manufactory Co., Ltd., also said that the export orders of the company grew by more than 40%, plus that it was starting to expand the domestic market, and the workers' gap was about half. It is now signing agreements with many technical schools in Chongqing and Guangxi. After July, the employment stress problem is expected to be eased after the graduation of the major and secondary school students in the Ming and Qing Dynasties.

    He regretted that in the past few months, many factories in the PRD region had taken a step slower when he graduated from a technical school in Guangzhou and its surrounding cities.


    This year, export orders for clothing, shoes and household products have been growing rapidly, and domestic consumption has continued to grow. However, the problem of shortage of labor is difficult to alleviate. For this reason, some people in the industry have analyzed that the new generation and the two generation of migrant workers are in the alternation period. Many of the new generation of migrant workers are single children. They are inferior to their peers in respect of professionalism and productivity. Moreover, many young people do not like the boring life of factories and turn to service industries.

    need a worker

    The reason.


    Because of the serious shortage of labor, many manufacturing enterprises can only raise wages and retain skilled workers.

    According to our reporter's survey, this year, the labor intensive manufacturing enterprises in coastal areas generally raised their wages by 20%~30%, and some enterprises even raised about 50%.

    The monthly salary of skilled workers in the PRD region is about 2000 yuan, and skilled workers are around 3000 yuan.


    Lin Xianan said that the shortage of workers and the rise of workers' wages were particularly heavy on export foundry enterprises, so they were adjusting their management strategies.

    Now, Lin Xia Nan has participated in the Canton Fair. From the previous orders, it has become a fine selection of foreign brands and department store customers. It resolutely does not take orders from middlemen, and gradually withdraws from the mass production system such as WAL-MART.


    "Once the production time is delayed, it is necessary to change from sea to air freight, not only without any profit, but even to the cost of clothes production," Lin Xianan said. "WAL-MART and other customer orders are large, but the price is very low and the additional clauses are more stringent. Such orders are not suitable for our current production.

    Due to the difficulty of recruitment, we will not expand the scale of production, but become more and more intensive. By constantly upgrading the production level, we will turn to the international high-end brands such as Juicy Couture, Max Mara and so on. The profits from these clothing orders to OEM enterprises are relatively high.


    In order to grasp the pricing power to digest the rising labor costs, Wenhua down also began to build its own brand of domestic sales.

    Lin Shannan said that its own brand accounts for less than 10% of its total sales and will increase to about 30% in the next two years.


    Due to the rising labor costs, Chen Lang is also accelerating pformation and upgrading.

    He made three revisions for the trademark design of the product, hoping to catch the eye of customers from the product to the overall fashion design of the trademark at the Canton Fair, from the foundry to the export of the independent brand, and at the same time, expand the domestic brand market.


    Not only is the severe shortage of labour in the Pearl River Delta region, but also the situation in the Yangtze River Delta and Bohai rim is not optimistic.

    The change of business environment promotes the adjustment of labor-intensive manufacturing enterprises.

    Chi Bingmei, deputy general manager of Qingdao Jintian Textile Co., Ltd., in an interview with our reporter, said that the workers in the Shandong factory were mainly from the local area, relatively stable, and the lack of work was slightly better than that in the Pearl River Delta and the Yangtze River Delta region, but they were still affected by some factors.

    Since the beginning of this year, many toy and textile enterprises pferred from South Korea to Shandong have been closed down, which are closely related to the shortage of labor and the rising labor costs.


    "This year, our workers' wages have risen by 30%~50%, which is more affected by the labor cost than the exchange rate. At present, the cost of labor in Southeast Asian countries such as Indonesia is cheaper than ours, and the workers are also adequate. The production matching will also follow up in the coming years. Some of our customers are prepared to pfer some orders to the production there.

    Now, we can only work towards high value-added and well designed products.

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