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Feather Down Is 10 Times Higher Than Duck Meat, And Down Products Continue To Rise.

2010/10/27 10:24:00 97

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Cui Wei Shopping Mall Blue Island Mall Shinguang Department Store

"This year, our down products have been

continuity

Two times. "

A few days ago, Wu Yonghui, general manager of Nantong new Shijia textile company, told the author, "soaring prices of raw materials have put pressure on us. If we do not raise prices, the profits of products will tend to be negative."

New Sega, as down home textiles.

representative

It occupies the share of 1/3 in the middle and low end of the feather domestic market and has absolute voice and pricing power.

The rising price of the brand affects the whole feather home textile industry's nerves, and the price increase of its products is bound to rise one after another.

Subsequently, Shanghai's East long, Zhejiang Swan and Anhui Hongrun down have also adopted different pricing schemes.

These three giants represent the different levels of operation of the down market.

Sales terminals get instant results

After the down price increases, the down quilt is being sold.

terminal

The price is also raised accordingly.

In the interview of Beijing Cui Wei commercial building, blue island mall and shinguang department store, the author found that the price of the double bed down quilt was about 900~2000 yuan this year, and the price of the single bed quilt was also around 800 yuan. Compared to the same period last year, the pair was generally around 600~1500 yuan and the single person was about 500 yuan.

The price of Anhui Hongrun Double Bed Duvet is about 700~1350 yuan this year. The price of single bed down quilt is also around 600 yuan.

In addition, the price of some brand manufacturers is more than 500 yuan, and a few down quilts have even reached more than 1000 yuan.

In the brand that is not specialized in producing feather quilts, the price of the new down quilt is also rising compared with the same period in previous years.

Wangfujing department store home textile sales official said: "this year, the price of the down is more severe, and the price of the new down is generally more than 1000 yuan."

The high down price has brought about many self mockery in the industry, such as the joke that "duck is more than 10 times the duck's meat". A duck's feather can usually sell for 3~5 yuan, and the wholesale price of ducks now is 6 yuan a kilogram.

"Zhejiang's duck yield is very small, far from meeting the needs of enterprises.

In order to store down down raw materials, we have set up procurement outlets throughout the country, mainly from Guangdong, Sichuan and Chongqing, where duck feather and goose resources are more concentrated.

Shi Jianjun, general manager of Zhejiang North Swan home textile company, said, "even so, feather down material is still very intense."

"This year, the sharp rise in the price of eiderdown is the main reason for the substantial increase in the price of the eiderdown.

Down from 100 thousand yuan per ton in October last year, eiderdown reached 300 thousand yuan per ton this year.

At the same time, labor costs also rose by 30%~50%, and fabric and wool prices increased by 20%~60%, which made the average comprehensive cost of the down quilt increased by 40%.

Experts use data to do this analysis.

Is the price of raw materials a major advantage for manufacturers? Is it a dream that some raw materials manufacturers dream of making money?

In fact, the price rise of raw materials is the result of many helpless results.