How Clothing Management Pays Attention To Its Marketing Details

Now on the street clothing Small shops are everywhere, and it is not easy to stand out. How can you make your store popular? Xiaobian teaches you a few tricks, summarizes the trend, purchase methods and ways of selling, hoping you can benefit from it.

Master clothing Trend trend

On the wooden shelves of clothing stores, the latest fashion magazines of the month are placed. They can easily turn over when they are not busy, watch TV every day, and pay attention to the new styles of dress in TV programs.

Gradually improve their grasp of the trend of fashion, improve their eyesight. To see the fashionable and attractive fashion styles, we should try our best to find the source of the goods, or to draw a picture and to refer to the goods. In this way, you will rush ahead of others and launch the new clothes in a timely fashion.

An ingenious way of sourcing goods

High quality and low price is one of the keys to selling goods well. Clothing store Management Success is no exception. How can we find a good source of goods?

Under normal circumstances, the purchase as far as possible around the middleman, directly to the factory to buy. It is not easy to find a factory directly.

In the same store, they often turn around and see the new practices of their counterparts in the layout of the shop, sales promotion and service items. They will learn from them, improve their business methods, chat with them, and try to set up the purchasing channels.

Clothing business is very sensitive to the price of clothing. More than a month before each season, you can go to Guangzhou, Shenzhen and other clothing manufacturers to stroll around.

Find clothes manufacturers directly, and look at the local clothing wholesale market to see if they are interested in clothing prices. Good clothing businessmen, Zhang can tell the quality characteristics of different costumes, familiar with their differences, and compare, it will naturally find many business opportunities.

Genuine copies should be sold separately.

Selling clothes will inevitably encounter the problem of piracy. First of all, we must be able to distinguish what is genuine and what is piracy. Secondly, the principle of running is not to sell pirated clothing.

In the store, brand clothing and imitation edition clothing are displayed in separate counters for customers to choose from. Luxury brands such as ELAND, ONLY and so on in some shopping malls are also sold in small shops, telling customers that they are "parallel imports". Because the price is low, many consumers are willing to buy, which can satisfy the consumption psychology of buying vanity at a low price.

At the same time, the store should also operate a fixed brand of clothing, running a fixed brand is easy to be accepted and trusted by consumers, and it is easy to operate, directly from the manufacturer to send samples of clothing, after reading the sample, then order, save a lot of time and effort.