Nine Kinds Of Management Marketing To Make Your Business Fire Up.

It is difficult to recruit and compete fiercely, the loss rate of sales backbone is high, and the enthusiasm of employees is not high.

1. marketing strategy.

Under the command of the general manager, a feasible and scientific marketing strategy is established.

Scientifically formulate annual, quarterly and monthly market development goals, sales volume plan, customer management service plan, brand promotion plan.

Monthly verification analysis, timely adjustment of marketing strategies and plans, formulate preventive and corrective measures.

3. job responsibilities. Determine the responsibilities of all personnel, and end the year.

4. systematization.

The system of marketing management and matching marketing management policies should be clearly defined, and the reward and punishment system of departmental personnel should be reformulated and strictly handled according to the system.

5., the work is thematic. Every month, a marketing plan with theme concept is formulated, so that strategies, plans and measures can be matched to determine the budget, implement personnel and plan the implementation process to carry out the whole process monitoring and effectiveness inspection.

6. salary assessment. We should adhere to talents, recruit talented people in various directions, formulate assessment criteria and carry out performance appraisal.

7. market information, create a special "market information center" and a set of systematic business reporting and information analysis system, so as to timely and effectively carry out the collection and analysis of market information.

According to the market information analysis, adjust the brand promotion strategy.

8. motivate workers. Set up communication mechanism among employees, find out three advantages of each employee, make full use of them, enhance staff's enthusiasm for work, and tap the potential of their employees.

9. the relationship is networked. We should establish a contact network with relevant departments such as the government, weave the media service network, achieve communication accessibility, enhance crisis management skills, and set up a crisis management plan.

The implementation of marketing management "Nine" has formed a shoe and clothing marketing management system, established a scientific employment mechanism, activated the entrepreneurial enthusiasm of employees, and built the cohesion of all staff, thus greatly improving the efficiency of marketing.