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The "One Effect" Or &Nbsp Will Appear; Clothing Companies Should Pay Attention To Climate Change.

2010/10/21 15:14:00 51

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A few days of miserable weather have made people in Beijing fully aware that the so-called "climate change" is not just the greenhouse effect and global warming advocated by the government and the media.

Recently, an unverified "false cold" news has made people afraid of the coming winter, and perhaps a bit of curiosity. Last year, Beijing was the first heavy snow in November 1st, colder and colder.

clothing

Or fashion is a mirror of social development, which can show the characteristics and temperament of the times to the greatest extent.

This record can be macroscopic or microscopic.

The most direct response to the weather is people's clothing. On the two days, everything is on the street, windbreaker, sweater and so on.

Cotton-padded clothes

。

The uncertainty of climate has blurred the boundaries of the four seasons.

The prediction of the unknown weather conditions is far from the easy task of adding or subtraction clothes. Besides agriculture, there are also upstream industries, such as the entire industrial chain of the clothing industry.

There is a "one effect" theory in economics, that is, the change of temperature at 1 degrees.

Sales volume

There will be great changes.

The clothing industry has always been known for its complex division of labor, such as visual workers and fabric workers. Nowadays, recruiting meteorologists to join them has become one of the jobs that many clothing companies deal with climate change.

A LizClaiborne clothing company in the United States has suffered from the lack of professional knowledge. They are used to pporting new autumn products to the market every year in August. It is generally believed that cooler weather will bring the peak season for the sale of coats and sweaters, but at that time, it was late for two consecutive autumn days and the traditional strategy was encountered in Waterloo.

Therefore, LizClaiborne hired a climate scientist, Columbia University, as a consultant to become a big news in the clothing industry.

The company and dealers regularly consult him about future weather conditions to determine the best delivery time.

The department store, which is connected with clothing companies, also has a weather team to discuss what clothes should be supplied to customers next season, but more often than not, the weather team's recommendation is "seasonal clothing."

If we say that a large part of the origin of clothing is due to the weather, people have already created another pattern that is not based on the temperature of clothing. That is, there is no seasonal clothing. Even without climate change, the development of industrialization, the emergence of heating and cold air, will make the direct influence of heaven and gas on people's lives smaller and smaller.

The fashion designer of the United States, France, Italy, Britain, Spain and other countries in the fashion week of New York, the 07 Week fashion week, shows the fashion of the autumn and summer blurred by the models.

The autumn women's wear with decorative lace went on stage.

Considering that the autumn weather may be unusually warm, the thickness of the autumn design of the new design can be adjusted, and the autumn dress is made up of thin interlayers, making it a kind of mixed wear. The interlayer can be increased and reduced at any time according to climate change. Some women's autumn fabrics are similar to silk chiffon, which is both elegant and warm.

More worthy of our reference, there is a more extreme way to incorporate the losses caused by unknown weather changes into the insurance coverage. This sounds not difficult to achieve, and is of great significance to the pattern of China's clothing industry. At present, Chinese manufacturers are still designing and producing clothing according to the four quarter change, and there is almost no resistance to the risk of the advance or extension of the climate cycle.

In the United States, a company called Weatherproof is longer than its coats. In winter, they sell "busy season". The company has agreed with insurance companies that if the average daily temperature in New York is higher than the historical average in December, the company has the right to get compensation. The higher the temperature, the higher the compensation.

Weatherproof's Insurance Company "storm exchange" was founded in the warm winter trend in 2006, in addition to clothing companies like Weatherproof, it also provides similar insurance services to some oil and power enterprises.

"If the temperature continues to rise, businesses will not be able to cope," he said. "Global warming" does not just mean rising temperatures, but also means that climate change is more volatile.

In the clothing company's view, this "climate insurance" is like "auto insurance". I don't know when it will be useful, but it is enough to resist accidents.