Jin BA Hong Zhaoming: Take The Road Of Joint Development &Nbsp; Explore The International Market

30 years ago, 46 year old Hong Zhaoming led his family in Jinjiang, Fujian, and embarked on a hard road to entrepreneurship. 30 years later, Hong Zhaoming carefully built. Powerful fighter (K-boxing) become China's business leisure Men's wear The first brand.

From beautiful to strong

In 1980, the domestic market was still under the control of the planned economy, and the policy was not open. However, smart Hong Zhaoming used two door panels to form a cutting bed. clothing Business is booming, and the scale is bigger and bigger.

In 1984, Hong Zhaoming and his brothers jointly founded the new art Jiali garment factory, and formally began the factory production and operation. In 1985, Hong Zhaoming brothers registered the trademark of Jiali, which was also the first enterprise in Quanzhou, Fujian to produce garments with its own trademark. In 1986, Hong Zhaoming began to operate independently and founded the two factory of Jiali clothing, and began to use Daming trademark the following year. In 1989, when Hong Zhaoming applied to the local industry and Commerce Department to apply for the registration of Daming trademark, Daming trademark had been registered by others. After careful consideration, Hong Chao Ming chose the trademark of "strong power", and from then on, it took a long road of brand building.

Four difficult businesses:

The first start-up phase of the company was from 1980 to 2000, which is undoubtedly the age of product being king. In this era, not only did it succeed in accumulating abundant capital for the future development, but it was even more valuable to set up the orientation of the focus of the jacket in the future of the brand.

The second start-up phase of RBA is from 2000 to 2007, which can be called the stage of Rb's full march towards the brand era. With the implementation of the franchise mode, with the support of strong brand communication, RBA began to enter a period of full bloom. In this pioneering stage, the channel has undoubtedly become the lifeline of the brand. As at the end of 2007, there were more than 3000 franchised stores at that time.

The third start-up phase of the company was started in 2007. Up to now, more than three years have gone, and it has accomplished three major events. The first is the optimization and upgrading of the brand image of the powerful brand. "In 2008, we made use of the timing of the Beijing Olympic Games to cooperate with the most prestigious langtao company in the world to optimize and enhance the brand logo" the return of the king. "And strongly launched four advertising films to explain the brand spirit of the strong brand. Hong Zhong said that in an Olympic Games and the three World Cup, the" race complex "of the powerful fighter made the biggest and most powerful brand communication effect.

The second major event is the completion of the relocation of the brand strategic command center of Jin Ba, which opened up a new world for the third start-up of the company.

The third major event is the transformation of the role of enforcing power as the promoter of the industrialization of Chinese jacket. From the establishment of the national garment Standardization Technical Committee jacket working group to the "strong fighter" established in the "strong fighter" to the Chinese jacket color research and development base, the strong fighter has completed the transformation from the industrial development participants to the promoters.

Hong Zhaoming, founder of the strong fighter, believes that clothing companies should take a sober look at their strengths and weaknesses. In particular, small businesses should change the management of family workshops as soon as possible, change the image of "small businesses, small employers, and primary school students"; large enterprises should study how to take joint development, scale management and develop larger international space.