The Vending Machine Is Popular.

In some big

But if I tell you, I can buy it with my bank card.

Reporters learned that self-service shirt sales model is still the first in China, and its

There are 21 stations in Yiwu commercial city.

There are only 4 rows of adult men's shirts in the rack, 4 in each row. There are 4 sizes, 4 styles: white, light blue, square, stripes and so on.

If you don't look closely, this shirt vending machine is very similar to the ordinary vending machine.

The difference is that they sell shirts, not drinks, and they do not have coin slots, and have more bank card swipe cards.

In the Yiwu International Trade City, the shirt self-service machine and the beverage vending machine are placed side by side. The former has won many curious eyes. Some people will stay in front of this shirt vending machine for a while after buying drinks from the next door.

In an interview with reporters in Yiwu recently, some people found that after watching the instructions, they could quickly buy their favorite shirts according to their sizes, keys and credit cards, and 3 people in 2 hours became customers of self service vending machines.

The reporter understands that in Yiwu International Trade City, there are 21 self-service vending machines like this, which are distributed in several outlets and passageways of the commercial city. Not only are the products sold in the same style, but also the price is uniform and the price is 79 yuan, even though each shirt is printed with the original price of 159 yuan.

According to the introduction, the shirt self-service vending machine is still in the commissioning stage, and developers have not yet carried out publicity and promotion, so some people do not know about the device.

The reporter interviewed 10 stall owners in Yiwu International Trade City, and 3 said "I don't know this fresh stuff" yet.

Shanghai Hotel is very popular.

The same is the shirt self-service vending machine, but it has a great splendor in Shanghai.

During the just concluded national day holiday, the reporter came to Traders Hotel, Jinsha River Road, Shanghai.

In this hotel aisle with more than 100 rooms, there is a shirt self-service machine which is exactly the same as the Yiwu international trade city.

Due to the peak season, the hotel rooms are full every day.

Reporters saw that guests had to buy shirts in front of vending machines in the evening.

"When the hotel has this machine, it's very important to buy a shirt and change it."

A visitor from Nanjing said, "look at World Expo people walking very tired." now even the strength of shopping mall can be saved.

8 months ago, there was a meeting at this hotel.

A participant, who accidentally discovered the shirt vending machine, tried to buy one.

As a result, second days later, after the organizers knew the matter, they bought one for each participant. Because of the limited inventory of the vending machine, they also urged the goods through the customer service telephone.

The front desk staff at the hotel told reporters that the shirts self-service vending machine had been installed for nearly a year, and now there are ten sales of trees every day.

The developers also said that the shirts self-service vending machine reflected well in the Shanghai market. "As a secret weapon to open up the Shanghai market, we have invested more than 200 units in the major hotels and hotels in Shanghai."

It was a local exporter {page_break}

The developer of shirt self-service vending machine is a large shirt enterprise located in Dachen Town, Yiwu, which used to run OEM and foreign trade in the past. It has won over twenty million US dollars in self export of Jinhua in 2005, and its products have been exported to more than 50 countries and regions such as the United States, Japan, the United Kingdom, Russia and Australia Leah.

Due to the financial crisis and the impact of RMB appreciation, in recent years, the company abandoned the idea of doing foreign trade in the past and attacked the domestic market at the same time, developing and cultivating its own brand. At present, it has opened more than 30 shirts stores in the whole country.

After the store is opened, this sales mode can be integrated into the terminal market very quickly, but the cost is high.

"Not only has the cost of store rent, water and electricity charges, salesmen wages, but also more thoughts on site selection, staff recruitment and business license handling."

Is there a good way to enter the terminal market and save costs? A Japanese trip to the company responsible for Mr. Li found the answer. "In the streets and shopping malls in Japan, there are vending machines everywhere, and the people can only go shopping very conveniently."

Li was inspired by the vending mode, and immediately after returning home, he found a joint research institution and jointly developed a shirt self-service vending machine. "Selling terminal market by using self selling vending machines is not only an innovation of sales channels, but also an innovation of cost control mode."

Better control of operating costs

Since the innovation of cost control mode, how much is the cost of the self-service salesman?

"A self-service machine located in downtown area sells three shirts a day, and it has a small profit in addition to the recovery of operating costs."

Mr. Hu, director of electronic commerce of the company, said that compared with the exclusive store mode, they are more satisfied with the operation cost of the self-service machine. "All our shirts terminal sales machines are controlled through the network backstage. Once the inventory is insufficient, we will make the logistics distribution team carry out a unified distribution, which further reduces the delivery cost of the products."

It is worth mentioning that in the view of the company, the vending machine also provides a brand new advertising carrier while pushing the product to the terminal market. "It can enable the enterprise to rapidly enhance the brand image and effectively promote product sales."

The reporter noticed that every shirt vending machine wore "coat of clothing", which says "logistics network application platform, intelligent business paction terminal", while the front of the self-service vending machine has a LCD screen with a computer monitor. The screen is rolling to broadcast the brand introduction, the virtual economic prospect and the independent shopping process.

This is the advertising message that the company uses platform to release for itself.

According to the introduction, as a case of logistics network application platform, after a wide range of launch, the shirt self-service vending machine will also play the function of intelligent business paction terminal, and easily realize the service of mobile phone bill payment, airline ticket ordering, credit card repayment and so on.

Interview notes: from danger to organic crisis to {page_break}

In the traditional textile industry, Shaoxing textile enterprises enter the animation industry and Huzhou textile enterprises to enter the online game industry, and this is the innovative terminal sales mode of Yiwu enterprises, and is intent on marching into the virtual economy.

These "March" is gratifying, reflecting the positive attitude of Zhejiang enterprises in the face of crisis.

It is also a crisis. Some analysts describe it as "organic in danger" and believe that the key lies in finding out the problem from the crisis. Some people describe it as "turning danger into opportunity" and think that the key lies in finding a solution to the problem in crisis.

In 2008, the global financial crisis, the continued appreciation of the renminbi, and the advantages of human resource cost no longer allowed some export-oriented enterprises to suffer a lot. Some industries are facing structural adjustment and reshuffle. Some export oriented SMEs and low-end products manufacturing enterprises have even permanently withdrawn from the stage of history.

However, we can see that more and more Zhejiang enterprises find problems in the crisis and find solutions to problems in the crisis, and achieve long-term sustainable development through pformation and upgrading.

Just when the reporter wrote this manuscript, a friend said that the shirt self-service sales machine was good, a little improvement became a "socks self-service sales machine" and "tie self-service sales machine". Zhuji socks enterprises and Shengzhou tie enterprises must be interested.

A colleague said that the self-service sales machine was good for selling newspapers.

No longer afraid of the newsstand closing.

In recent years, the rising price of cotton has become the most concerned topic.

This may be a crisis for the domestic textile and garment industry, and how to "break through" smoothly. I believe that many readers are expecting the same as journalists.