"Thousand Years Of Extreme Cold" Climate Gimmick Makes Warm Products Sad And Happy.

"The number one brand in the United States imports goat's skin down coat" to greet the cold weather for thousands of years. "This year is a very cold weather which is hard to meet in thousand years." it is definitely true to introduce this thick spot to you. Recently, a similar new advertising promotion language has been booming. Although the extreme cold weather is regarded as "full of flaws" by experts, it has become the sales gimmick of businesses.

Happiness:

The cashmere sweater shop, which was only hot in November, was already too busy to process in the middle of this month.

Recently, a few cashmere sweater shops in Yongfeng have seen customers coming to customize cashmere sweaters.

Ms. Gu, who was paying a deposit in one of the shops, ordered 12 cashmere sweaters for the whole family. "I heard that the weather is very cold this year, cashmere sweater.

"This year's sales season is coming earlier than before." the owner of the shop told reporters that his business was obviously better than before this year because of the influence of "extremely cold year". Now the highest temperature is still 20 degrees Celsius. Many customers rush to come and say that it is cold this year. They must make a cashmere sweater for themselves and their families in winter.

"These days we can get more than 30 orders per day, and we are working on it now.

Reporters recently saw some clothing stores and some shopping malls in the downtown area. This year, cold clothing such as down garments, cotton clothes, wool and cashmere products generally came on shelves earlier than before.

The Taiping down town in the Zijin square of the South Chan Temple began its down trade fair on the 23 day. In October, the sale of down garments was launched on a large scale, which was very rare in previous years.

Although 23 days of weather a thin coat is enough, but reporters at the scene to see that the early purchase of down jacket, kneecap, internal liner many people, far beyond the business expectations.

Worry: manufacturers are entangled in fixed production capacity.

In fact, there are many businesses that are well-developed in weather.

On the other hand, there are unlimited opportunities brought by "extremely cold weather", while the other side is the unlimited risk that the cost will go up.

Therefore, in this year's production plan, some manufacturers began to struggle.

"So far this year, our down coats have already produced 500 thousand pieces, 100 thousand more than last year's total volume. Although the market for the down jacket Market is expected to be very high this year, we will still need to increase the amount of the next product, and we are still scrambling."

Mr. Lin, sales director of the ten clothing factories in Xicheng northeast pond, said that the impact of extreme cold weather on the clothing market this year is obvious, and the temporary adjustment of the factory's production plan is also a major test.

According to Mr. Lin.

This year, down and fabric prices are rising, or above 20%, and the cost of a down coat is at least 150 yuan.

Now the number has increased by 100 thousand, and the cost increase has been amazing.

In the context of the rising cost of clothing production this year, it is possible to make a big profit if the volume is set. If it is not certain, a large volume of goods will probably be spent for a year.

"You can only look at it now," Mr. Lin said.

For the annual climate change, some garment enterprises also feel helpless.

"Although climate change will have a great impact on clothing production, clothing production still has to be carried out according to its own rules, and in the spring, summer, autumn and winter, seasonal clothing is in line with solar terms.

We are rather helpless about the objective factors of the weather.

At present, there are no relevant specialized agencies to give us better guidance.

Therefore, we can only pay close attention to the relevant weather forecasts issued by the state, such as climate warning.

The head of a garment enterprise said.

Impact: down jacket rises 100 yuan a week.

At the end of last weekend, when Miss Zhang, a citizen who was keen on online shopping, was "wandering" on the Taobao network, she saw a long down coat with a promotional price of 880 yuan.

I saw the shopkeeper in the introduction, wrote: "this winter global encounter" thousand years extremely cold ", down clothing prices will soar.

This down jacket is now off season special price. It will immediately resume the original price of 1160 yuan in the peak sales season in November.

In the "agitator" of "thousand years of extreme cold", the down jacket has already sold more than 200 pieces in a short month.

Miss Zhang did not buy it at once, but she still wanted to wait and see: I did not expect to see the Internet on the 23 day. Last week, the clothing of 880 yuan suddenly rose to 980 yuan.

Shopkeeper also "kindly" reminds her, "now the down jacket raw materials have been rising prices, and this winter will be" extremely cold year ", we now can not get goods, squatting at the factory door to get the goods.

If you don't start again, the price will go up. "

"Is this shop owner real or hype? Is it really so intense?" Miss Zhang murmured.

Reporters learned in the interview that this year, the brand new brands such as Bosideng and other brands of down coats have rarely been less than 1000 yuan. Sales of Bosideng said that the average price of the down jacket this year is basically around 1200 yuan, up 200 yuan from last year.

In addition, cashmere, cotton and other raw materials for the end products this year, the price has also soared.

The price of cashmere line in a shop on Yongle Road rose by 50 yuan per 500 grams compared with that of last year, while a salesperson at a shop near Lihu shop of Auchan supermarket also told us that cotton would increase by more than 10 yuan per 500 grams next week.

In addition to the objective rising factors of raw material prices, the public opinion of "a thousand years of extreme cold" also played a certain role in boosting prices.

The price of cold proof products has not yet risen?

"At present, the enterprises in the clothing industry have been very thin because of various pressures. The most direct way to increase the price of raw materials is to pfer to the terminal."

According to one industry, the cost increased from 20% to 30%, from material to processing. To the final retail terminal, the price increase is inevitable, at least 30%.

Some dealers stressed that the price has not risen yet, except for the cold winter. Most importantly, many of the sales are goods that have been hoarding before, and the cost increase has not yet been pmitted to the terminal.

Once the temperature drops, the products such as thermal underwear and down garments will flourishing, and the price will definitely increase rapidly.

Observation: "thousand years of extreme cold" gimmick let some businesses earn {page_break}

"Thousand years is extremely cold" originally is a meteorological forecast, but whether from the physical shop or the online shop, the astute businessman obviously has smelt the business opportunity, "takes the doctrine" as a promotion gimmick.

The reporter entered Taobao keyword "Millennium cold", found 679 products, including cotton boots, down garments, thermal underwear, wool pants, kneecap and other 10 kinds of winter thermal products.

"Thousand years of extremely cold essential short boots", "imported goat skin down fur coat, welcome thousands of years extremely cold", "thousand years extremely cold old people's necessary wool pants"......

Many businessmen have coincidentally described in their descriptions of commodities "a thousand years of extremely cold" articles.

First, regardless of the reliability of the "thousand years of extreme cold", the actions of the merchants have achieved remarkable results, and consumers who buy the bill are still in the minority.

After seeing the news of "a thousand years of extreme cold" on the QQ, Miss Liu immediately went online to buy Taobao, and bought 6 pieces of winter goods, including wool trousers, wool carpets and down garments.

The reporter saw on the Internet that he had been wearing a cotton padded jacket against the extreme cold in the past 30 days.

More than 2000 pieces have been sold, and one pair of pure wool snow boots has been sold for more than 3300 pairs.

Stockpiling people, "the heart is worried, the charcoal is cheap, the cold is willing".

Reporters learned that some of the operators are stockpiling goods for cold storage, especially those in the clothing industry.

Such signs suggest that a meteoric news which is rarely mentioned in the past has touched the sensitive nerves of the major businesses, especially the clothing industry.

For the rising prices of cashmere, down and cotton, some of the news is firmly believed that speculation has pushed the price of capital into the market, while some operators still choose to store up goods because of the legend of "one thousand years of cold winter".

In this regard, cold proof supplies operators still have certain confidence: cold proof products will rise because of rising prices of raw materials, and sell well because of the cold winter, so this year will be a hot year.

However, this confidence seems a bit trepidation, because some experts recently made it clear that the news is "sensational and unscientific", and the mentality of stockpiling people is catching up with the selling of charcoal Weng: "the heart is worried about charcoal and is willing to be cold".

"Winter affects clothing prices mainly in two aspects: one is demand, the other is enterprise production, supply and scheduling capabilities."

A clothing industry believes that the local supply imbalance did exist in 2008 when the ice and snow disaster occurred. However, after the cold winter of 2009, the apparel industry has already formed a strong coping ability.

However, this person is worried that because of the good economic recovery this year and the scale of garment industry growth, the fluctuation of small-scale demand will not affect the supply, but if a large amount of capital enters the huge profits to bet on the price increase, it will hurt the industry.