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    Pierre Cartan: I Always Lead The Trend.

    2010/10/28 9:05:00 17

    Lead The Trend Of Pierre Cardan

    Pierre Cardin, 88, is once again on the stage of the Paris fashion week. It's been ten years since he last released a show. This year, the founder of this space style fashion ushered in his brand 60th anniversary Daqing. However, it was not a classic retrospective show before the audience, because he was eager to prove to the world that even at the age of 88, he is still at the forefront of fashion. "The young designers are not yet avant-garde." Before he released the show, he threatened.

    When most designers were still showing their own salons, Pierre Cardin took the lead in moving the show to the theatre and even the open space. But this time, the designer who once performed in the desert of Gobi has returned to his native place, located in his Paris art space, Espace Cardin. In this simple white show, clothes are the main characters, not those additional dramatic elements.

    "I paint very fast drawings, and I can draw 100 in an hour!" The old man's words may be a bit exaggerated, but his creative vitality is beyond doubt. In his 2011 spring and summer show, he launched 150 men's and women's clothing at a stretch, and the total number of this series is up to 300.

    Pierre Cardin's show is always like a time travel. In those days, the audience felt as if they were in the future, and for today's audience who sat on the stage, they were fortunate enough to go through the past and witness the exciting modern styles of 50 and 60s in twentieth Century, which were old photographs and textbooks: Geometric profiles, innovative synthetic materials and bold colors - from the tubular skirts with rainbow colored sequins to the crabapple, chocolate and electric blue cloaks to remind men of the sculptural sense of astronaut costumes, to the super baseball caps and the felt hat in the sky. "It is possible that only a man who has just stepped off the capsule and is heading for a nightclub in a galaxy outside the galaxy will dare to wear such a tight jacket with large piles of circular ornaments and super wide shoulder lines." Suzy Menkes, a senior fashion critic of the International Herald Tribune, commented.

    Represented by her, the average age of viewers watching this show is slightly higher than that of other shows of the same size. When the designers came to the curtain, they applauded the warmest applause, "dedicated to this man who has created a distinctive style and inspired a generation of young designers." Suzy Menkes wrote.

    However, Pierre Cardin is not satisfied with nostalgia. As he said, this is not a nostalgic series. He has reshaped the brand style. "The dress I designed is inspired by the eighteenth Century style, but they are so modern that you can easily put them in the suitcase and do not take any place at all." But at the same time, he also said he would not follow the trend of every season. He likened himself to a painter or writer, and liked to slow down. "The style of innovation once every three months does not increase customer interest. My customers love to travel, and for them, seasonality is of little significance.

    At present, Pierre Cardin's flagship store in Paris does not sell any ready-made clothes. It only displays advanced custom clothes. He has about 100 loyal senior custom customers. Obviously, this is quite different from the well-known brand image of Pierre Cardin. In the early years, he successfully set foot in the two huge markets of the United States and China, and he launched a large number of authorized product lines. Although he made a lot of money, he paid a corresponding price. He admits that those men who wear his name but are conservative and outdated and cater to the interests of the middle class make him feel ashamed.

    In the past few years, Pierre Cardin has been busy buying some trademark rights from some investors. This month, he plans to make another show in New York with the aim of reshaping the image in the American market and letting young customers know the real Pierre Cardin.

    For the rumour that he intended to sell the company, he said, "it is inevitable that there will be a day, but it will not be sold from me, but it is not yet." At the same time, he did not intend to retire at all. "I will stick to the end." He said, "I am a member of the Paris Academy of advanced arts, and the ambassador of French culture exchange is also a theater producer, but the fashion designer's career can bring me the greatest happiness."
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